Buy Italian Primitivo Wine Online: Apulian Reds from Manduria & Salento

Primitivo is Apulia's big-fruited red grape, genetically identical to California Zinfandel. The premium denomination is Primitivo di Manduria DOC from the Salento peninsula, with the dessert-wine variant Primitivo di Manduria Dolce Naturale DOCG. We currently list 74 Italian Primitivo bottles from 30 producers: from £7.36 everyday Primitivo up to £79.00 top Riserva examples, averaging £17.66.

For grape character and history see our Primitivo grape guide; this page is the shop.

Jump to wine pages and bottle listings.

Showing 1-24 of 74 wines

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DOC
San Marzano San Marzano, Anniversario 62, Primitivo di Manduria Riserva 2019

San Marzano, Anniversario 62, Primitivo di Manduria Riserva

Puglia Primitivo

4 retailers

From

£20.12

£22.62

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IGT Pasqua Pasqua Desire Lush & Zin Primitivo 2024

Pasqua Desire Lush & Zin Primitivo

Primitivo

3 retailers

From

£9.04

£13.26

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San Marzano Cinquanta Collezione N.V.

San Marzano

San Marzano Cinquanta Collezione N.V.

Puglia Negroamaro

3 retailers

From

£16.94

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IGT
DOPPIO PASSO Primitivo – Doppio Passo 2025

Doppio Passo

Primitivo – Doppio Passo

Primitivo

2 retailers

From

£12.63

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IGT Notte Rossa Primitivo Salento  - Notte Rossa 2025

Notte Rossa

Primitivo Salento - Notte Rossa

Puglia Primitivo

2 retailers

From

£9.89

£12.64

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IGT Botter Lupo Meraviglia Tre di Tre - Botter 2023

Botter

Lupo Meraviglia Tre di Tre - Botter

Puglia Aglianico

2 retailers

From

£11.10

£14.09

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DOC DOPPIO PASSO Primitivo di Manduria Riserva – Doppio Passo 2022

Doppio Passo

Primitivo di Manduria Riserva – Doppio Passo

Puglia Primitivo

2 retailers

From

£12.73

£15.44

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IGT Tormaresca Puglia Primitivo IGT Neprica Tormaresca 2025

Tormaresca

Puglia Primitivo IGT Neprica Tormaresca

Puglia Primitivo

2 retailers

From

£15.49

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IGT Tagaro Cinquenoci Primitivo - Tagaro 2024

Tagaro

Cinquenoci Primitivo - Tagaro

Puglia Primitivo

2 retailers

From

£12.64

£15.90

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DOC Leone de Castris Primitivo di Manduria DOC 'Villa Santera'

Leone de Castris

Primitivo di Manduria DOC 'Villa Santera'

Puglia Primitivo

2 retailers

From

£16.50

£17.55

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IGT Zensa Puglia Primitivo 2024

Zensa

Zensa Puglia Primitivo

Puglia Primitivo

2 retailers

From

£16.20

£23.14

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DOC
San Marzano San Marzano, Talo, Primitivo di Manduria 2023

San Marzano, Talo, Primitivo di Manduria

Puglia Primitivo

2 retailers

From

£17.50

£25.00

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DOC San Marzano San Marzano 60 Sessantanni Limited Edition Old Vines Primitivo di Manduria 2019

San Marzano

San Marzano 60 Sessantanni Limited Edition Old Vines Primitivo di Manduria

Puglia Primitivo

2 retailers

From

£25.85

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DOC Masseria Borgo dei Trulli Mirea Primitivo di Manduria 2023

Masseria Borgo dei Trulli

Masseria Borgo dei Trulli Mirea Primitivo di Manduria

Puglia Primitivo

2 retailers

From

£24.30

£28.26

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DOC San Marzano San Marzano Sessantanni Old Vines Primitivo 2019

San Marzano

San Marzano Sessantanni Old Vines Primitivo

Puglia Primitivo

2 retailers

From

£29.99

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DOCG DOPPIO PASSO De-alcoholised wine - Rosso Alternativa - Doppio Passo

Doppio Passo

De-alcoholised wine - Rosso Alternativa - Doppio Passo

Puglia Primitivo

1 retailer

From

£7.36

£8.87

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DOCG Caleo Primitivo - Caleo 2025

Caleo

Primitivo - Caleo

Puglia Primitivo

1 retailer

From

£8.68

£11.07

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IGT
Botter Primitivo Wrap Organic - Uccellini 2024

Botter

Primitivo Wrap Organic - Uccellini

Puglia Primitivo

1 retailer

From

£9.14

£11.47

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IGT Produttori di Manduria " " Primitivo Rosato Salento IGT 2024 2024

Produttori di Manduria

" " Primitivo Rosato Salento IGT 2024

Puglia Primitivo

1 retailer

From

£11.50

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Pianerosse Primitivo 2021

Pianerosse Primitivo

Puglia Primitivo

1 retailer

From

£11.99

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IGT Tagaro Pinataro Rosato - Tagaro 2025

Tagaro

Pinataro Rosato - Tagaro

Puglia Merlot

1 retailer

From

£12.08

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IGT Tagaro Pinataro Primitivo - Tagaro 2024

Tagaro

Pinataro Primitivo - Tagaro

Puglia Primitivo

1 retailer

From

£9.53

£12.22

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IGT Tagaro Passo Del Sud Negroamaro Primitivo - Tagaro 2024

Tagaro

Passo Del Sud Negroamaro Primitivo - Tagaro

Puglia Negroamaro

1 retailer

From

£9.85

£12.58

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Squealing Pig Primitivo 2021

Squealing Pig Primitivo

Puglia Primitivo

1 retailer

From

£12.99

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Learn More

Primitivo is Apulia's big-fruited red grape, genetically identical to California Zinfandel. The premium denomination is Primitivo di Manduria DOC from the Salento peninsula, with the dessert-wine variant Primitivo di Manduria Dolce Naturale DOCG. We currently list 74 Italian Primitivo bottles from 30 producers: from £7.36 everyday Primitivo up to £79.00 top Riserva examples, averaging £17.66.

For grape character and history see our Primitivo grape guide; this page is the shop.

Primitivo FAQs

Our 74 Italian Primitivo bottles range from £7.36 (entry-level De-alcoholised wine - Rosso Alternativa - Doppio Passo) up to £79.00 for top Manduria examples like San Marzano, Anniversario 62, Primitivo di Manduria Riserva, averaging just £17.66. Apulia's best value-for-richness red.

Genetically yes (both descend from Crljenak Kaštelanski of Croatia), stylistically no. Italian Primitivo (especially di Manduria) is typically richer, riper and lower in acid than US Zinfandel, with more dried-fig/raisin character. See our Primitivo grape guide.

We list 74 Italian Primitivo wines from 30 producers including San Marzano, Tagaro and Azienda L'Archetipo. Each bottle shows live UK retailer stock and the cheapest current price.

Primitivo's ripe-blackberry-and-spice profile is one of the best Italian reds for grilled meats, barbecue and aged cheeses. Top picks from our shelf are San Marzano, Anniversario 62, Primitivo di Manduria Riserva, Pasqua Desire Lush & Zin Primitivo, San Marzano Cinquanta Collezione N.V., averaging £17.66.

We currently list 74 Italian Primitivo wines from 30 producers across UK retailers.

Current Primitivo wines range from £7.36 to £79.00.

The average live bottle price is £17.66.

Our Italian Primitivo wines currently come from 3 Italian regions, including Puglia, Tuscany, and Campania.

Our Primitivo range includes Primitivo di Manduria DOC, Primitivo di Manduria Dolce Naturale DOCG, Gioia del Colle DOC, and Rosso della Val di Cornia/Val di Cornia Rosso DOCG.

Primitivo wines producers in the current catalogue include San Marzano, Tagaro, Azienda L'Archetipo, Doppio Passo, Botter, Leone de Castris, Varvaglione, Attanasio, Francesco Marra, La Bollina, and 20 more.

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