IGT Red

Pasqua Desire Lush & Zin Primitivo

Pasqua Vigneti e Cantine
Grape
Primitivo
Denomination
Puglia IGT
Region
Puglia
ABV
13.5%
Drink
Now to 2029

Pasqua's Puglia Primitivo, hand-picked and given six months in wood: ripe plum and black cherry with vanilla and chocolate, soft tannin, 13.5%. A red drinkers like, year after year. £13.50 at Majestic, less on offer.

Best price
£10.56

2025 · 75cl · checked 22 Oct · Delivery charged at checkout

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Where to buy Pasqua Desire Lush & Zin Primitivo

£10.56 best price · 4 retailers in stock · checked 22 Oct 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

8wines Best price 2025 · 75cl · checked 22 Oct · Delivery charged at checkout Code NEWCUST8J: Enter NEWCUST8J to get £8 off with the minimum wine order of £88. Valid only for new customers, until 31 Dec 2027
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£10.56 £14.08/L
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Vino.com Best price Save 5% 2025 · 75cl · checked 22 Oct · Delivery usually £16.90, free over £129 Code WINE6R8T: £17 off your first wine order with £180 minimum spend, until 13 Jan 2028
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£13.70 was regular price £14.42 £18.27/L
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Majestic Best price 2025 · 75cl · checked 22 Oct · Delivery £7.95, free from £99
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£14.00 £18.67/L
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XtraWine Best price 2025 · 75cl · checked 21 Oct · Delivery charge shown at checkout
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£14.50 £19.33/L
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Unavailable (1)
8wines Best price 2024 · 75cl · checked 21 Oct · Delivery charged at checkout Code NEWCUST8J: Enter NEWCUST8J to get £8 off with the minimum wine order of £88. Valid only for new customers, until 31 Dec 2027
Out of stock
£10.82 £14.43/L
Out of stock

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Pasqua's Desire Lush & Zin Primitivo tastes like

Pasqua's sheet says 100% Primitivo, hand-picked, a week's cold soak and six months in wood at 13.5%. The glass splits between black fruit and oak: plum and black cherry on one side, vanilla and chocolate on the other.

Tasted by
ItalianWines editorial
Tasted on
1 September 2026
Vintage in glass
2024
Source
Drinker consensus · confidence Medium
Typical of Primitivo
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Plum, black cherry and blackberry first: black fruit leads this glass, and it is what drinkers notice most. Close behind come vanilla, chocolate and coffee from the six months Pasqua gives it in wood, with liquorice and a little prune.

CoffeeCoffee
Black cherryBlack cherry
BlackberryBlackberry
PlumPlum
PrunePrune
LiquoriceLiquorice
VanillaVanilla
ChocolateChocolate
Palate

Full-bodied, soft and round at 13.5%. Pasqua cold-soaks the hand-picked grapes for a week before fermenting, which pulls out colour and fruit without hard tannin. The wood ageing adds a sweet vanilla edge, so the wine tastes riper than its dry sugar level.

Finish

Medium length, warm and plummy, with cocoa and coffee lingering after the fruit.

Overall

Pasqua's Puglia Primitivo is a red drinkers like, year after year, and better liked than most of the house's other wines. Drink within three years of release, slightly cool, with barbecue or sweet-glazed meat.

Drink now Best by 2029
Live UK pricing

Where to buy Lush & Zin in the UK, and what to pay

Majestic sells the 2025 at £13.50 and xtrawine at £14.50; vino.com has it on offer at £14.70, and 8wines has cut the 2024 to £9.05. Anything under £12 is a strong buy for a red this well liked.

Best price · 75 cl £10.56 at 8wines
Price spread · 75cl £10.56 - £14.50 Across 4 UK retailers with 75cl in stock
Retailers · 75cl 4UK 4 in stock
Vintages live 2025 Current release: 2025
Per-litre (75cl basis) £14.08 Lowest current 75cl offer
Last checked 22 Oct 2026 Refreshed once every 24 hours
Wine fit score

How Lush & Zin scores on the Italian Wine Fit Score

High for value and beginners: a well-liked red at £13.50, soft and ripe. Low for the cellar and for a special occasion.

Best intro to this style 9.0/10

Ripe plum fruit, soft tannin and vanilla from six months in wood make it an easy first Italian red.

Best value 8.8/10

£13.50 at full price and £9.05 on offer for a wine drinkers like year after year is one of the better deals in Puglia red.

Best everyday bottle 8.2/10

Under £15 and easy to drink, though 13.5% and sweet oak make it more of a Friday-night red than a light midweek one.

Best with food 8.0/10

Full, soft and oak-sweetened, it is a barbecue and roast red first; too heavy for fish or salad.

Best for an occasion 4.0/10

A well-liked Puglia IGT from a big Verona house at £13.50: a party red, not a dinner-party centrepiece.

Best for cellar 2.5/10

Six months in wood and ripe fruit give it everything on release; drinkers like every vintage from 2016 to 2025 about the same, so keeping it gains nothing.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Puglia in five fields

A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
57 varieties listed
This bottle: Primitivo.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto
Source: Disciplinare.
Style
IGT · Puglia
Classification
IGT (Indicazione Geografica Tipica)
What that means →
Vintages

Lush & Zin 2024 and 2025: no need to wait

Pasqua builds this Primitivo to drink on release. The 2024 is well liked and the 2025 has just landed to the same welcome. Drink within three years of release.

2025 Current release
Best price
£10.56
Retailers
4 in stock
ABV
13.5%
Window
Drink now through 2029

Just released. Pasqua picks by hand, cold-soaks the grapes for a week and gives the wine six months in wood, so even the youngest vintage tastes round. Drink 2026 to 2029.

2024 Sold through
Best price
not listed
Retailers
0 in stock
ABV
13.5%
Window
Drink now through 2028

Vivino drinkers rate the 2024 at 4.1 from 435 ratings, in line with every recent year. Ready now: the six months in wood have already softened it. Drink to 2028.

2025 Current release
Best price
£10.56
Retailers
4 in stock
ABV
13.5%
Window
Drink now through 2029

Just released. Pasqua picks by hand, cold-soaks the grapes for a week and gives the wine six months in wood, so even the youngest vintage tastes round. Drink 2026 to 2029.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

What sits behind a £13.50 Primitivo from Pasqua

Puglia IGT allows 26 tonnes of grapes a hectare and Pasqua makes this label at scale, which keeps it under £15. Hand picking, a cold soak and six months in wood are what you pay for above a basic Primitivo.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 57 varieties listed in the disciplinare
  • Yield ceiling. 26.0 tonnes per hectare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Puglia IGT is the region-wide label, so the grapes can come from anywhere in Puglia.

The zone the estate stands in The producer

Made at Pasqua Vigneti e Cantine, Verona. Directions

04

Reading the label

  • Pasqua Vigneti e CantineProducer / estate
  • PrimitivoGrape varieties
  • Puglia IGTGeographic indication and quality tier
  • 2025Vintage (year of harvest)
  • 13.5% volAlcohol by volume
05

What sits behind the price of Pasqua Desire Lush & Zin Primitivo

Tracked from
£10.56
Direction
Mostly cost up
Drivers
4 up / 1 down
Main factor
Generous Puglia IGT yields and a large Verona group
  1. 01

    Generous Puglia IGT yields and a large Verona group

    Cost down

    Puglia IGT allows 26 tonnes of grapes a hectare, more than three times Barolo's 8, and Pasqua, a Verona house founded in 1925, makes this label at scale. That is why a 4.2-rated red sells for £13.50.

  2. 02

    Hand-picked grapes and a week's cold soak

    Cost up

    Pasqua says the grapes are picked by hand and held cold for a week before fermenting, which takes more labour and tank time than a machine-picked Primitivo fermented straight away.

  3. 03

    Six months in wood

    Cost up

    The wine spends six months in wood before bottling. That is where the vanilla, chocolate and coffee notes come from, and it adds barrel cost and cellar time to every bottle.

  4. 04

    A large and loyal following among drinkers

    Cost up

    A large following among drinkers, who like it year after year, keeps demand high. Merchants rarely need to go below £13 except on promotion; 8wines has offered the 2024 at £9.05.

  5. 05

    UK VAT and alcohol duty

    Cost up

    On £13.50, VAT is £2.25 and duty on a 13.5% wine is roughly £3, so about £5.25 of the price goes to HMRC before Majestic takes a margin.

01

Generous Puglia IGT yields and a large Verona group

Cost down

Puglia IGT allows 26 tonnes of grapes a hectare, more than three times Barolo's 8, and Pasqua, a Verona house founded in 1925, makes this label at scale. That is why a 4.2-rated red sells for £13.50.

Perfect Pairings

Dishes that go with this wine

Pasta arrabbiata, plated

Pasta arrabbiata
Focaccia Barese, plated

Focaccia Barese
Spezzatino di pecora on stoneware bowl with Bay Leaf, Carrot, Mutton

Spezzatino di pecora
Cartellate on stoneware bowl with Cinnamon, Flour, Grape Must

Cartellate
Food Pairing

Ripe plum, soft tannin, a touch of oak: dishes that fit Lush & Zin

Full, soft and 13.5%, with vanilla and chocolate from six months in wood, this is a barbecue and sweet-glaze red. It also sits well with aged cheese, roasts and grilled red meat.

Body matching Strong match

Barbecue, ribs and pulled pork

A full, soft 13.5% red with vanilla and chocolate from six months in wood matches smoky, sticky meat weight for weight. The ripe plum fruit tastes sweeter next to the char, and the soft tannin never turns bitter.

Try with: BBQ ribs · Pulled pork · Char siu · Korean BBQ · More pairings →

Sweet balance Strong match

Sweet-glazed and mildly spiced dishes

Ripe Puglia Primitivo carries enough fruit sweetness to sit beside a sweet glaze or a creamy, mild curry without tasting sour, which a lean red cannot do. Keep the chilli gentle: the 13.5% alcohol amplifies real heat.

Try with: Sweet and sour pork · Butter chicken · Kung pao chicken · Char siu bao · More pairings →

Fat cutting Good match

Pizza with cured meat and rich baked pasta

Spicy salami and melted cheese need a wine with weight and a little grip, and the oak-sweetened fruit here stands up to both. The tannin and alcohol clear the fat between slices.

Try with: Pizza Diavola · Lasagna · Ragu alla bolognese · More pairings →

Tannin softening Good match

Grilled and roast red meat

The meat's protein softens what tannin there is, and the plum and black cherry fruit stays in front. Roasts and grilled red meat are the natural home for this Primitivo. A simple steak or lamb chop suits it better than a heavy sauce.

Try with: Ribeye steak · Lamb chops · Sunday Roast Beef · Arrosticini · More pairings →

Salt balance Good match

Aged cheese and salty snacks

Salt in an aged cheese makes the ripe fruit taste riper and takes the edge off the oak. Aged cheeses come first for this Primitivo, and a sharp cheddar or a pecorino does the job.

Try with: Strong cheddar cheese · Pecorino sardo e pan carasau · Caciocavallo farcito · More pairings →

Avoid Clash

Delicate fish, fresh salads and very hot chilli

A 13.5% red with vanilla oak flattens raw fish and a tomato salad; both want a crisp white like Vermentino. Very hot chilli turns the alcohol harsh and makes the sweet oak taste sugary.

Skip with: Sashimi · Insalata Caprese · Chicken madras · Steamed sea bass · Pairing guide →

Drinking + cellar

Drink within three years of release

A drink-now Primitivo: six months in wood and ripe plum fruit give it everything on release. Drinkers like every vintage from 2016 to 2025 about the same, so there is no reward for waiting.

Drinking window
2026 → 2029

Best in the years above; holds without falling over either side.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Low

Six months in wood and ripe fruit give it everything on release; drinkers like every vintage from 2016 to 2025 about the same, so keeping it gains nothing.

Buy now or wait?
Buy now

£10.56 for a 75cl bottle of the 2025, at 8wines, is the best price we track, and we have no signal of further discounting.

Sources & trust

Sources behind this Lush & Zin page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 22 Oct 2026, 02:32 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino, summarised in our own words. A crowd read across many tasters, not a single critic. Drinkers score it 4.2 out of 5 from 32,656 ratings on Vivino.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Pasqua, Puglia IGT and Primitivo: linked pages

Producer
Pasqua Vigneti e Cantine Veneto
Grapes
Primitivo
Denomination
Puglia IGT
Region
Puglia Region guide
Cuisine
Italian Cuisine 4 dishes paired

Common Questions

A 100% Primitivo from Puglia made by Pasqua, a Verona wine house founded in 1925. The name nods to Zinfandel, the same grape under its Californian name. It is a full, soft, ripe red at 13.5% with six months in wood.

The grape is: Primitivo and Zinfandel are the same variety. The style is Puglian, with riper plum fruit, softer tannin and lower alcohol at 13.5% than most Californian Zinfandel.

£13.50 at Majestic and £14.50 at xtrawine for the 2025, with vino.com on offer at £14.70. 8wines has the 2024 reduced to £9.05. Prices on this page update as retailers change them.

Yes, for the money: drinkers like it, year after year. Expect plum and black cherry with vanilla and chocolate from the oak.

No, it is a dry wine, but it tastes ripe. Puglia's sun gives Primitivo plum and prune fruit, and six months in wood add vanilla, so it reads as soft and sweet-fruited without any sugar.

Barbecue, ribs, pulled pork and sweet-glazed dishes, plus aged cheese, roasts and grilled red meat. Keep it away from delicate fish and very hot chilli.

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Pasqua Desire Lush & Zin Primitivo
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