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Pasqua's Puglia Primitivo, hand-picked and given six months in wood: ripe plum and black cherry with vanilla and chocolate, soft tannin, 13.5%. Rated 4.2 by 32,000 Vivino drinkers. £13.50 at Majestic, less on offer.
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Pasqua's sheet says 100% Primitivo, hand-picked, a week's cold soak and six months in wood at 13.5%. Vivino's 3,633 reviews split between black fruit and oak: plum and black cherry on one side, vanilla and chocolate on the other.
Plum, black cherry and blackberry first: black fruit is what Vivino drinkers mention most, 1,147 times across 3,633 reviews. Close behind come vanilla, chocolate and coffee from the six months Pasqua gives it in wood, with liquorice and a little prune.
Coffee
Black cherry
Blackberry
Plum
Prune
Liquorice
Vanilla
ChocolateFull-bodied, soft and round at 13.5%. Pasqua cold-soaks the hand-picked grapes for a week before fermenting, which pulls out colour and fruit without hard tannin. The wood ageing adds a sweet vanilla edge, so the wine tastes riper than its dry sugar level.
Medium length, warm and plummy, with the cocoa and coffee notes vino.com lists lingering after the fruit.
Pasqua's Puglia Primitivo scores 4.2 from more than 32,000 Vivino ratings, well above the 3.9 average across the house's 204 wines, and the 2021 carries Vivino's top-2% badge. Drink within three years of release, slightly cool, with barbecue or sweet-glazed meat.
Majestic lists the 2025 at £13.50 and xtrawine at £14.50; vino.com has it on offer at £14.70, and 8wines has cut the 2024 to £9.05. Anything under £12 is a strong buy for a 4.2-rated red.
High for value and beginners: 4.2 from 32,000 Vivino ratings at £13.50, soft and ripe. Low for the cellar and for a special occasion.
Ripe plum fruit, soft tannin and vanilla from six months in wood make it an easy first Italian red.
£13.50 at full price and £9.05 on offer for a wine rated 4.2 by more than 32,000 Vivino drinkers is one of the better deals in Puglia red.
Under £15 and easy to drink, though 13.5% and sweet oak make it more of a Friday-night red than a light midweek one.
Full, soft and oak-sweetened, it is a barbecue and roast red first; too heavy for fish or salad.
A well-liked Puglia IGT from a big Verona house at £13.50: a party red, not a dinner-party centrepiece.
Six months in wood and ripe fruit give it everything on release; Vivino scores sit between 4.0 and 4.2 across every vintage from 2016 to 2025, so keeping it gains nothing.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
Pasqua builds this Primitivo to drink on release. The 2024 scores 4.1 from 435 Vivino ratings and the 2025 has just landed at the same mark. Drink within three years of release.
Just released. Pasqua picks by hand, cold-soaks the grapes for a week and gives the wine six months in wood, so even the youngest vintage tastes round. Drink 2026 to 2029.
Vivino drinkers rate the 2024 at 4.1 from 435 ratings, in line with every recent year. Ready now: the six months in wood have already softened it. Drink to 2028.
Just released. Pasqua picks by hand, cold-soaks the grapes for a week and gives the wine six months in wood, so even the youngest vintage tastes round. Drink 2026 to 2029.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Puglia IGT allows 26 tonnes of grapes a hectare and Pasqua makes this label at scale, which keeps it under £15. Hand picking, a cold soak and six months in wood are what you pay for above a basic Primitivo.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Puglia falls within Puglia, covering Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto.
Winery
Verona
Wine area
Made at Pasqua Vigneti e Cantine, Verona. Directions
Puglia IGT allows 26 tonnes of grapes a hectare, more than three times Barolo's 8, and Pasqua, a Verona house founded in 1925, makes this label at scale. That is why a 4.2-rated red sells for £13.50.
Pasqua says the grapes are picked by hand and held cold for a week before fermenting, which takes more labour and tank time than a machine-picked Primitivo fermented straight away.
The wine spends six months in wood before bottling. That is where the vanilla, chocolate and coffee notes come from, and it adds barrel cost and cellar time to every bottle.
A 4.2 average from more than 32,000 Vivino ratings, and a top-2% badge for the 2021, keep demand high. Merchants rarely need to go below £13 except on promotion; 8wines has offered the 2024 at £9.05.
On £13.50, VAT is £2.25 and duty on a 13.5% wine adds roughly £3, so about £5.25 of the price goes to HMRC before Majestic takes a margin.
Dishes that go with this wine
Full, soft and 13.5%, with vanilla and chocolate from six months in wood, this is a barbecue and sweet-glaze red. Vino.com lists it with aged cheese, roasts and grilled red meat.
A full, soft 13.5% red with vanilla and chocolate from six months in wood matches smoky, sticky meat weight for weight. The ripe plum fruit tastes sweeter next to the char, and the soft tannin never turns bitter.
Try with: BBQ ribs · Pulled pork · Char siu · Korean BBQ · More pairings →
Ripe Puglia Primitivo carries enough fruit sweetness to sit beside a sweet glaze or a creamy, mild curry without tasting sour, which a lean red cannot do. Keep the chilli gentle: the 13.5% alcohol amplifies real heat.
Try with: Sweet and sour pork · Butter chicken · Kung pao chicken · Char siu bao · More pairings →
Spicy salami and melted cheese need a wine with weight and a little grip, and the oak-sweetened fruit here stands up to both. The tannin and alcohol clear the fat between slices.
Try with: Pizza Diavola · Lasagna · Ragu alla bolognese · More pairings →
Vino.com lists this wine with roasts and grilled red meat. The meat's protein softens what tannin there is, and the plum and black cherry fruit stays in front. A simple steak or lamb chop suits it better than a heavy sauce.
Try with: Ribeye steak · Lamb chops · Sunday Roast Beef · Arrosticini · More pairings →
Salt in an aged cheese makes the ripe fruit taste riper and takes the edge off the oak. Vino.com's own pairing list starts with aged cheeses, and a sharp cheddar or a pecorino does the job.
Try with: Strong cheddar cheese · Pecorino sardo e pan carasau · Caciocavallo farcito · More pairings →
A 13.5% red with vanilla oak flattens raw fish and a tomato salad; both want a crisp white like Vermentino. Very hot chilli turns the alcohol harsh and makes the sweet oak taste sugary.
Skip with: Sashimi · Insalata Caprese · Chicken madras · Steamed sea bass · Pairing guide →
A drink-now Primitivo: six months in wood and ripe plum fruit give it everything on release. Vivino rates every vintage from 2016 to 2025 between 4.0 and 4.2, so there is no reward for waiting.
Best in the years above; holds without falling over either side.
A short splash decant softens the first-pour edge and opens the aromatics.
Six months in wood and ripe fruit give it everything on release; Vivino scores sit between 4.0 and 4.2 across every vintage from 2016 to 2025, so keeping it gains nothing.
£10.86 is the lowest tracked offer for the current vintage and we have no signal of further discounting.
Read directly from each retailer’s public product page once a day. Last refresh: 8 Sep 2026, 02:14 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighDrawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumA 100% Primitivo from Puglia made by Pasqua, a Verona wine house founded in 1925. The name nods to Zinfandel, the same grape under its Californian name. It is a full, soft, ripe red at 13.5% with six months in wood.
The grape is: Primitivo and Zinfandel are the same variety. The style is Puglian, with riper plum fruit, softer tannin and lower alcohol at 13.5% than most Californian Zinfandel.
£13.50 at Majestic and £14.50 at xtrawine for the 2025, with vino.com on offer at £14.70. 8wines has the 2024 reduced to £9.05. Prices on this page update as retailers change them.
Vivino drinkers think so: 4.2 out of 5 across more than 32,000 ratings, and the 2021 carries a top-2% badge on Vivino. Expect plum and black cherry with vanilla and chocolate from the oak.
No, it is a dry wine, but it tastes ripe. Puglia's sun gives Primitivo plum and prune fruit, and six months in wood add vanilla, so it reads as soft and sweet-fruited without any sugar.
Barbecue, ribs, pulled pork and sweet-glazed dishes. Vino.com suggests aged cheese, roasts and grilled red meat. Keep it away from delicate fish and very hot chilli.
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