IGT Red

Notte Rossa Primitivo Salento IGP

Terre di Sava

Grape
Primitivo
Denomination
Salento IGT
Region
Puglia
ABV
13.5%
Body
Medium to full
Drink
Now–2029

A soft, ripe Puglian red made only from Primitivo. Notte Rossa keeps it in steel tanks and never in barrel, so nothing woody gets in the way of the plum and cherry fruit. It took a silver medal at the 2026 International Wine Challenge.

Best price
£12.20

2025 · 75cl · checked 13 Sep

Vintages 2025 2024

Prices read daily from 2 UK retailers. We earn a commission on some links; it never changes the order.

Where to buy Primitivo Salento - Notte Rossa

£12.20 best price · 2 retailers in stock · checked 13 Sep 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

Vino Best price 2025 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£12.20 £16.27/L
Vinatis Best price 2025 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£12.64 £16.85/L
Vino Best price 2024 · Magnum 150cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£23.40 £15.60/L

Stock status is read from each retailer’s page once a day and may lag. Case and magnum listings show a per-bottle or per-litre equivalent and sit outside the best-price figure.

Tasting Notes

Ripe plum, soft edges, no oak at all

Notte Rossa keeps this wine in steel from start to finish, so nothing woody gets between you and the fruit. Its own sheet calls it full-bodied, soft and easy to drink. Vivino drinkers agree, and name black fruit far more often than anything else.

Tasted by
Vivino and Vinatis drinkers, with Notte Rossa's own sheet
Tasted on
4 September 2026
Vintage in glass
2025
Source
Drinker consensus · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Ripe plum and cherry lead, exactly as Notte Rossa describes it on its own sheet. That sheet also lists Mediterranean herbs. Drinkers on Vivino add vanilla, which is odd for a wine that never meets a barrel. It comes from ripe fruit, not from wood.

BlackberryBlackberry
BlackcurrantBlackcurrant
CherryCherry
PlumPlum
LeatherLeather
Black pepperBlack pepper
VanillaVanilla
ChocolateChocolate
Palate

Soft and round, with the fruit turned up and the grip turned down. Notte Rossa calls it full-bodied, soft and harmonious, and that is fair. Black fruit is the note Vivino drinkers name most, ahead of vanilla and chocolate. The label's nutrition panel lists a gram of sugar per 100ml, which is what makes it feel generous.

Finish

Short to medium, warm, and still on plum. Ten days in the vat and no barrel leaves little tannin to hold on once the fruit fades.

Overall

An easy, ripe red that most people at a table will like, and it does that cheaply. Vivino averages 3.7 across 16,146 ratings, and this wine's 2025 took a silver medal at the International Wine Challenge.

Drink now Best by 2029
Live UK pricing

One of the cheaper Primitivo bottles we track

We track 200 Primitivo bottles in stock across the site, and the middle price is about £18. This one sits near the bottom of that range. Only the standard bottle is in stock right now. The same wine comes in a magnum, but that one is waiting for a restock.

Best price · 75 cl £12.20 at vino
Price spread £12.20 - £23.40 Across 2 UK retailers tracked
Retailers tracked 2UK 3 in stock
Vintages live 2025 · 2024 Current release: 2025
Per-litre (75 cl basis) £16.27 Per-litre price for the lowest current offer
Last checked 13 Sep 2026 Refreshed once every 24 hours
Wine fit score

A Tuesday roast wine, not a birthday one

Strong on food and on value, weak on cellaring. At 13.5% alcohol and a price near the bottom of the 200 Primitivo bottles we have in stock, this is a bottle for a weeknight dinner rather than a special one.

Best everyday bottle 9.2/10

Low teens in pounds, mild at 13.5% alcohol, and forgiving with most weeknight cooking. Notte Rossa also sells it as a bag-in-box, which tells you how it is meant to be drunk.

Best intro to this style 9.0/10

One grape, no oak, soft tannin and ripe fruit, at 13.5% alcohol. There is nothing here to puzzle over, and buyers rate it 16.6 out of 20 at Vinatis.

Best value 8.8/10

Cheaper than most of the 200 Primitivo bottles in stock on this site, and within pennies of its UK rivals. It still took silver at the 2026 International Wine Challenge.

Best with food 7.8/10

Soft grip and ripe fruit make it easy with roast meat, meat sauces and hard cheese. Those are the three matches Notte Rossa names itself. It is too low in acidity for fish.

Best for an occasion 3.0/10

An entry Salento IGP at a supermarket price. The gift-boxed magnum is the one version that would look right on a table, and it is a step up in cost.

Best for cellar 2.2/10

Salento IGP sets no minimum ageing, and this wine spends its whole life in steel before going on sale within a year of picking. There is nothing built in to reward waiting.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Salento in five fields

A compact view of what the Salento denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
51 varieties listed
This bottle: Primitivo.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Puglia
Style
IGT · Salento
Classification
IGT (Indicazione Geografica Tipica)
Vintages

What 2025 and 2024 did to the fruit

Coldiretti reported a hot, dry 2025 across Puglia, with healthy even ripening and a Primitivo crop about a fifth bigger than 2024. The 2024 came in about two weeks early after drought, smaller but sound.

2025 Current release
Lowest price
£12.20
Retailers
2 in stock
ABV
13.5%
Window
Drink now through 2029

Puglia opened the 2025 harvest with Primitivo in late August after a hot, dry summer. Coldiretti reported healthy, even ripening and a crop about a fifth bigger than 2024. This bottling took a silver medal at the 2026 International Wine Challenge.

2024 Previous release
Lowest price
£23.40
Retailers
1 in stock
ABV
13.5%
Window
Drink now through 2028

Puglia picked about two weeks early in 2024 after drought and unusual heat, so the crop was smaller but the fruit came in sound. Luca Maroni scored this wine's 2024 at 95 points in his 2026 yearbook.

NV Non-vintage
Lowest price
not listed
Retailers
0 in stock

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Silver at the 2026 International Wine Challenge

Salento IGP is a wide label that covers most of the heel of Italy, so the rules alone tell you little about quality. Judges tell you more. This wine's 2025 took a silver medal at the International Wine Challenge in London.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Salento is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 51 varieties listed in the disciplinare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Salento falls within Puglia.

Wine appellations of Puglia

Made at Terre di Sava, Sava.

04

Reading the label

  • Terre di SavaProducer / estate
  • PrimitivoGrape varieties
  • Salento IGTGeographic indication and quality tier
  • 2025Vintage (year of harvest)
  • 13.5% vol · 75 clAlcohol by volume and bottle size
05

What sits behind the price of Primitivo Salento - Notte Rossa

Tracked from
£12.20
Direction
Mostly cost down
Drivers
3 up / 3 down
Main factor
UK duty and VAT on a 13.5% bottle
  1. 01

    UK duty and VAT on a 13.5% bottle

    Cost up

    At 13.5% alcohol UK duty is about £3.10 a bottle, and VAT adds a fifth on top of everything. On a bottle in the low teens that is roughly £5 gone before the shop, the shipper or Notte Rossa sees a penny.

  2. 02

    Steel tanks instead of oak barrels

    Cost down

    Notte Rossa's own sheet says this wine never touches wood. Barrels cost hundreds of pounds each and wear out after a few years, while a steel tank is cleaned and refilled for decades. That saving lands on the shelf price.

  3. 03

    Salento IGP asks very little of a grower

    Cost down

    Salento IGP covers most of the heel of Italy and sets no minimum ageing, so nobody is paying to hold stock back. This wine ferments for ten days and is sold inside the year, which frees the tank and the cash fast.

  4. 04

    A bigger 2025 crop and full cellars

    Cost down

    Coldiretti put the 2025 Primitivo crop about a fifth above 2024. Puglia still sits about 15% below where it was before the 2023 collapse. Cellars are holding record stocks and Italians are drinking less, so an entry Primitivo cannot ask much.

  5. 05

    Shipping heavy glass from Sava to Britain

    Cost up

    Notte Rossa's logistics sheet puts a six-bottle case at 7.82kg, with 105 cases to a pallet. Freight from Sava in Puglia is a far bigger slice of a bottle in the low teens than of a £50 one.

  6. 06

    A silver medal and a 95-point score

    Cost up

    The 2025 took silver at the 2026 International Wine Challenge and Luca Maroni gave the 2024 95 points. Competitions charge to enter, and a medal lets a producer hold its price instead of discounting.

01

UK duty and VAT on a 13.5% bottle

Cost up

At 13.5% alcohol UK duty is about £3.10 a bottle, and VAT adds a fifth on top of everything. On a bottle in the low teens that is roughly £5 gone before the shop, the shipper or Notte Rossa sees a penny.

Perfect Pairings

Dishes that go with this wine

Food Pairing

Food for a soft, ripe Salento red

Notte Rossa points its own buyers at robust pasta dishes, red meat and hard cheeses. Ripe fruit and light grip mean this wine sits under food rather than fighting it. The one thing it does badly is bitter greens.

Body matching Strong match

Roast and grilled red meat

Char and fat on a lamb chop need a wine with some weight behind them. This one has that weight without the hard grip of a young Barolo, the firm tannic red of Piedmont. Its ripe plum fruit reads almost sweet next to the char.

Try with: Ribeye steak · Lamb chops · Beef stew · Roast pork · More pairings →

Tannin softening Strong match

Pasta with a slow meat sauce

A long-cooked meat sauce coats the mouth, and a firm wine fights it. This Primitivo is soft enough to slide under the sauce instead. Notte Rossa asks for robust pasta dishes on its own sheet, and a lasagne is the everyday version of that.

Try with: Ragu alla bolognese · Lasagna · Malloreddus alla Campidanese · Agnello Ragu Lucano · More pairings →

Salt balance Good match

Hard, salty cheese

Salt in an aged cheese sharpens ripe fruit and makes it taste fresher. Notte Rossa names hard cheeses itself. Pecorino, the salty Italian sheep's cheese, does this better here than a creamy cheese, which would flatten the wine.

Try with: Pecorino sardo e pan carasau · Caciocavallo farcito · Strong cheddar cheese · More pairings →

Aromatic bridge Good match

Smoke and char from the grill

Smoke needs something ripe to land on, or it just tastes burnt. The jammy plum in this wine meets it halfway, and Vivino drinkers pick up smoke in the glass too. Vinatis lists barbecue as a match on its UK page.

Try with: BBQ ribs · Arrosticini · Porchetta · More pairings →

Sweet balance Good match

Salami, and pizza with a kick

Chilli heat and cured salt both bite, and a wine with ripe fruit takes the edge off them. At 13.5% this bottle is milder than most Primitivo, so it cools the chilli rather than stoking it. Callmewine lists salami and cured meat first.

Try with: Pizza Diavola · Calzone · Lucanica · More pairings →

Avoid Clash

Bitter greens and sharp dressings

Bitter leaves and vinegar strip a low-acid red and leave it tasting flat and oddly sweet. Orecchiette with cime di rapa is Puglia's own dish, but it wants Verdeca, the crisp dry white of the same region. Keep this bottle for the meat.

Skip with: Bitter greens · Vinaigrette salads · Globe artichokes · Pairing guide →

Drinking + cellar

There is nothing here worth waiting for

Picked in the first week of September and sold within the year, with no barrel to slow it down. Drink the 2025 now and up to about 2029. Notte Rossa asks for 16 to 18°C, which is cooler than most warm British rooms.

Drinking window
2026 → 2029

Best in the years above; holds without falling over either side.

Decanting
h1

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
Low

Salento IGP sets no minimum ageing, and this wine spends its whole life in steel before going on sale within a year of picking. There is nothing built in to reward waiting.

Buy now or wait?
Buy now

£12.20 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Checked against Notte Rossa's own tasting sheet

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 13 Sep 2026, 01:41 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

More Primitivo, more Puglia

Common Questions

Ripe plum and cherry, a round soft feel, and very little grip. Notte Rossa's own tasting sheet calls it full-bodied, soft and easy to drink. Black fruit is the note Vivino drinkers mention most, followed by vanilla and chocolate.

No, it is a dry red. It tastes richer than most dry reds because the fruit is picked very ripe in the Puglian heat. The label's nutrition panel lists one gram of sugar per 100ml, so there is a touch of softness and nothing like a dessert wine.

Roast and grilled red meat, pasta with a slow meat sauce, and hard salty cheeses. Notte Rossa names those three itself. Vinatis, which sells it here, adds barbecue and charcuterie, and both fit the ripe fruit well.

It is 13.5% alcohol, which is mild for a Primitivo. The shops we track sell it in the low teens in pounds, cheaper than most of the 200 Primitivo bottles in stock on this site. Its rivals on the same UK shelf sit within pennies of it.

Drink it now. The grapes are picked in the first week of September and the wine is sold within the year, with no time in barrel to slow it down. The 2025 will drink well up to about 2029.

Terre di Sava, a wine company based at Sava near Taranto, in the heel of Italy. Notte Rossa is its label rather than a separate estate. For its reds it works plots in the south of Salento, on red earth, limestone and sand near the Ionian coast.

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Primitivo Salento - Notte Rossa