IGT Red Brand label

Losito & Guarini Dieci.Nove.Dieci Primitivo Puglia IGT

A brand of Losito & Guarini, not an estate

Grape
Primitivo
Denomination
Puglia IGT
Region
Puglia
ABV
13%
Body
Medium
Drink
Now to 2026

A dry, herbal Primitivo from Puglia's Taranto and Brindisi provinces, aged in steel, not barrel, by the Lombardy firm Losito & Guarini. Medium-bodied, with Mediterranean herbs and black cherry at 13%. One UK shop sells the 2023, at £14.80.

Price
£10.10 Save 30%

2023 · 75cl · checked 27 Oct · Delivery usually £16.90, free over £129

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Prices read daily from 1 UK retailer. We earn a commission on some links; it never changes the order.

Where to buy Puglia Primitivo IGT Dieci.Nove.Dieci Losito & Guarini

£10.10 price · 1 retailer in stock · checked 27 Oct 2026

One shop sells this wine in the UK, so there is no price to compare between shops. Each price is the one on its page today, read daily.

Vino.com Best price Save 30% 2023 · 75cl · checked 27 Oct · Delivery usually £16.90, free over £129 Code WINE6R8T: £17 off your first wine order with £180 minimum spend, until 13 Jan 2028
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£10.10 was regular price £14.43 £13.47/L
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Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Dieci.Nove.Dieci Primitivo tastes like

Losito & Guarini's own sheet puts herbs before fruit: Mediterranean scrub, a dill-like spice, then a balanced and persistent palate. The wine ages in steel, not barrel, so the 2023 drinks fresh and young.

Tasted by
ItalianWines editorial, from the producer's notes
Tasted on
3 October 2026
Vintage in glass
2023
Source
Producer notes · confidence High
Body
Medium, from a UK shop's listing
Typical of Primitivo
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Mediterranean herbs lead: the wild fennel and scrub of the Taranto and Brindisi countryside where the grapes grow. Behind them sits a spicy, dill-like edge. Black cherry stays under the herbs rather than on top. The fruit is clean and fresh because the wine ages in steel, never in barrel.

Black cherryBlack cherry
RaspberryRaspberry
JuniperJuniper
LiquoriceLiquorice
SpicySpicy
Palate

Medium-bodied and dry at 13%, with a ripe black-cherry core and a touch of raspberry. The herbal note carries through from the nose. That makes this a savoury Primitivo rather than a jammy one. The grapes grow on medium-textured soils near the 40th parallel and ferment at a controlled 25 degrees. That keeps the wine balanced rather than heavy.

Finish

The finish is persistent and spicy, ending on dried herbs rather than oak or sweetness. Served a little cool, at 16 to 18 degrees, it stays fresh to the last sip.

Overall

This is Losito & Guarini's entry Primitivo, sold under its Dieci.Nove.Dieci brand and listed below the Primitivo di Manduria of the firm's Apulia Collection. The Lombardy firm bottles it from Puglia grapes. Drinkers find it a sound, uncomplicated red, and that is how to treat it. A herbal weeknight Primitivo for now to 2026, not a big barrel-aged one.

Drink now Best by 2026
Live UK pricing

Where to buy Dieci.Nove.Dieci Primitivo in the UK

Vino.com is the only UK shop we track for this wine, so there is no price to compare between shops. Its current offer is £14.80 for the 2023, down from a £21.14 list price. That sits right on the middle of the 160 Puglia IGT wines we track, which is about £14.40.

Best price · 75 cl · 2023 £10.10 at Vino.com
75cl · 2023 available from Vino.com £10.10, in stock
Vintages live 2023 Current release: 2023
Per-litre (75cl · 2023 basis) £13.47 Lowest current 75cl · 2023 offer
Last checked 27 Oct 2026 Refreshed once every 24 hours
Wine fit score

How Dieci.Nove.Dieci Primitivo scores for a UK buyer

A soft, herbal everyday Primitivo at £14.80 from one UK shop. Strong for weeknight food and for anyone new to the grape, weak as a cellar or special-occasion bottle.

Best intro to this style 8.2/10

A soft, dry, 13% Primitivo with ripe black cherry and no oak. Puglia's best-known grape in its easiest form, from a big family bottler, at a mid price.

Best everyday bottle 8.2/10

Under £15, 13% alcohol, dry and balanced, with a weeknight-friendly herbal style. The only brake is that one UK shop sells it.

Best with food 7.8/10

Medium body, dry and balanced, with the freshness steel ageing keeps and a herbal edge. A flexible red for roast and grilled meat, meat sauces and cheese, less so for fish or spice.

Best value 6.6/10

Vino.com's £14.80 sits almost exactly on the middle price of the 160 Puglia IGT wines we track, about £14.40. A ratio of 1.03: fair, not a bargain.

Best for an occasion 3.0/10

An entry-level Puglia IGT brand label from a large bottler, aged in steel. An honest weeknight red, not a bottle for a celebration table.

Best for cellar 2.5/10

Puglia IGT sets no ageing rule, and the wine is aged in steel and filtered for stability. The producer serves it young: drink the 2023 by 2026.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Puglia in five fields

A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
57 varieties listed
This bottle: Primitivo.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto
Source: Disciplinare.
Style
IGT · Puglia
Classification
IGT (Indicazione Geografica Tipica)
What that means →
Vintages

The 2023 vintage in Puglia: a small, rain-hit crop

Rain through May and June 2023 brought downy mildew to Puglia's vineyards. Estimates of the region's crop loss ran from a quarter to a half against 2022. Growers around Taranto were also offered a third of the previous year's price for their grapes. The grapes that were saved kept good aromas, and this steel-aged Primitivo is made for drinking young anyway.

2023 Current release
Best price
£10.10
Retailers
1 in stock
ABV
13.0%
Window
Drink now through 2026

2023 was a wet, hard year in Puglia. Rain through May and June brought downy mildew and cut the region's grape crop by a quarter to a half against 2022. The fruit that was saved kept good aromas, and this steel-aged Primitivo is made to drink young, so open it by 2026.

2023 Current release
Best price
£10.10
Retailers
1 in stock
ABV
13.0%
Window
Drink now through 2026

2023 was a wet, hard year in Puglia. Rain through May and June brought downy mildew and cut the region's grape crop by a quarter to a half against 2022. The fruit that was saved kept good aromas, and this steel-aged Primitivo is made to drink young, so open it by 2026.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

What Puglia IGT and the Losito & Guarini name tell you

Puglia IGT is the region-wide label: a Primitivo can be grown anywhere in Puglia, here in the Taranto and Brindisi provinces, and bottled elsewhere. Losito & Guarini is a family wine firm from Lombardy. It began in 1910 when Domenico Losito left Trani, in Puglia, for Seveso, north of Milan.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 57 varieties listed in the disciplinare
  • Yield ceiling. 26.0 tonnes per hectare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Puglia IGT is the region-wide label, so the grapes can come from anywhere in Puglia.

Wine appellations of Puglia

Bottled by Losito & Guarini, Redavalle.

04

Reading the label

  • Losito & GuariniBrand owner, not an estate
  • PrimitivoGrape varieties
  • Puglia IGTGeographic indication and quality tier
  • 2023Vintage (year of harvest)
  • 13.0% volAlcohol by volume
05

What sits behind the price of Puglia Primitivo IGT Dieci.Nove.Dieci Losito & Guarini

Tracked from
£10.10
Direction
Mostly cost down
Drivers
2 up / 3 down
Main factor
UK duty and VAT inside the £14.80
  1. 01

    Puglia IGT, the region-wide label with a generous yield cap

    Cost down

    Puglia IGT lets the grapes come from anywhere in the region, here the Taranto and Brindisi provinces. Its yield cap is 26 tonnes a hectare, nearly three times the 9 tonnes allowed for Primitivo di Manduria DOC. Plentiful fruit keeps the grape cost low.

  2. 02

    Machine harvest, steel tanks, no barrel

    Cost down

    Losito & Guarini picks by machine, ferments at 25 degrees and ages the wine in steel tanks before a cold sterile filter. There is no barrel to buy and no cellar time to pay for.

  3. 03

    A 30-million-bottle firm buying grapes from suppliers

    Cost down

    Losito & Guarini says it buys grapes from trusted suppliers and fills over 30 million bottles a year on automated lines in Lombardy. A bottler at that scale has unit costs far below an estate that grows its own.

  4. 04

    UK duty and VAT inside the £14.80

    Cost up

    Of the £14.80 vino.com charges, about £2.99 is duty (13% alcohol at £30.62 per litre of pure alcohol) and £2.47 is VAT. That is £5.46, or 37 pence in every pound, going in tax.

  5. 05

    One UK seller, shipping from Italy

    Cost up

    Vino.com is the only UK shop we track for it and ships from Italy. The £14.80 carries cross-border delivery, and there is no second shop to push the price down. The £21.14 list price shows where it sits without the current discount.

01

Puglia IGT, the region-wide label with a generous yield cap

Cost down

Puglia IGT lets the grapes come from anywhere in the region, here the Taranto and Brindisi provinces. Its yield cap is 26 tonnes a hectare, nearly three times the 9 tonnes allowed for Primitivo di Manduria DOC. Plentiful fruit keeps the grape cost low.

Perfect Pairings

Dishes that go with this wine

Apulian Orecchiette with Broccoli Rabe, plated

Apulian Orecchiette with Broccoli Rabe
Polpo alla pignata on stoneware bowl with Bay Leaf, Garlic, Octopus

Polpo alla pignata
Lamb bhuna, plated

Lamb bhuna
Lamb seekh kebab, plated

Lamb seekh kebab
Lamb biryani, plated

Lamb biryani
Food Pairing

Herbs and a medium body: dishes for this Primitivo

Losito & Guarini matches it with roast red meat, grills, pasta with meat sauce, medium-aged cheese and lentil soup, and even names Turkish kofte kebabs. The herbal edge is the key. It meets char, cumin and parsley where a jammy Primitivo would not.

Body matching Strong match

Roast red meat and the Sunday joint

Medium body and 13% alcohol sit level with roast beef and lamb rather than fighting them. The dill-like herbal edge does what a sprig of rosemary does on the joint. A balanced, steel-aged red like this suits a leaner cut as well as a fatty one.

Try with: Sunday Roast Beef · Roast Lamb with Mint Sauce · Shepherd's Pie · More pairings →

Fat cutting Strong match

Barbecue and grilled meat

Char and smoke want fruit with a savoury edge, and this wine has both: ripe black cherry with Mediterranean herbs behind it. The freshness that steel ageing keeps cuts through the fat of ribs and pork. Losito & Guarini names grilled dishes among its matches, right after roast red meat.

Try with: BBQ ribs · Pulled pork · Lamb chops · More pairings →

Body matching Good match

Pasta with a slow meat sauce

A long-cooked meat and tomato sauce is rich and a little sharp. A dry, medium-bodied red that keeps its freshness in steel meets it rather than tasting flat beside it. Its herbal note suits a sauce full of herbs. This is the pasta match the producer's own sheet gives.

Try with: Ragu alla bolognese · Lasagna · Agnello Ragu Lucano · More pairings →

Aromatic bridge Good match

Spiced minced-meat kebabs

Losito & Guarini names Turkish kofte kebabs as a match, and the reason is aroma. The wine's dill-like spice and dried-herb notes meet the cumin, parsley and onion in the meat. Keep the heat mild; the wine suits warm spice, not chilli.

Try with: Kafta Kebab · Lamb Kebab · Lamb seekh kebab · More pairings →

Salt balance Good match

Medium-aged cheese

Salt in a medium-aged cheese makes the wine's black-cherry fruit taste riper and rounds out the dry, herbal edge. A southern Italian caciocavallo or a pecorino is the home match. A strong cheddar works for the same reason.

Try with: Caciocavallo farcito · Pecorino sardo e pan carasau · Strong cheddar cheese · More pairings →

Avoid Clash

Hot chilli, sweet sauces and raw fish

Chilli heat makes the 13% alcohol burn and strips the herbal notes. Sweet-and-sour sauces make a dry red taste sour and thin. Raw fish and oysters turn the tannin metallic. Keep this Primitivo for meat, cheese and tomato.

Skip with: Green curry · Sweet and sour pork · Nigiri Sushi · Oysters · Crispy chilli beef · Pairing guide →

Drinking + cellar

Drink Dieci.Nove.Dieci Primitivo young, by 2026

This is a steel-aged Puglia IGT red at 13%, bottled through a cold sterile filter to stay stable. It is not a wine to lay down. Open the 2023 between now and 2026, at 16 to 18 degrees; there is nothing to gain from keeping it.

Drinking window
2024 → 2026

Best in the years above; holds without falling over either side.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Low

Puglia IGT sets no ageing rule, and the wine is aged in steel and filtered for stability. The producer serves it young: drink the 2023 by 2026.

Buy now or wait?
Buy now

£10.10 for a 75cl bottle of the 2023, at Vino.com, is the best price we track, and we have no signal of further discounting.

Sources & trust

Sources behind this Dieci.Nove.Dieci Primitivo page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 27 Oct 2026, 02:48 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Who owns this label

The name on the label is a brand of Losito & Guarini, not the estate that grew the grapes. Losito & Guarini is a family wine firm from Lombardy, started in 1910, and says its grapes come from trusted suppliers. This Primitivo is grown in the Taranto and Brindisi provinces of Puglia. How we tell estate, shop and brand labels apart.

Confidence · High
Tasting notes

Based on the producer's published tasting notes.

Confidence · High
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Primitivo, Puglia IGT and Losito & Guarini: linked pages

Brand owner
Losito & Guarini Lombardy
Grapes
Primitivo
Denomination
Puglia IGT
Region
Puglia Region guide
Cuisine
Indian Cuisine 3 dishes paired Italian Cuisine 2 dishes paired Chinese Cuisine 1 dishes paired

Common Questions

It is a dry red made from 100% Primitivo grown in Puglia's Taranto and Brindisi provinces. Losito & Guarini, a family wine firm based in Lombardy, sells it under the Puglia IGT label. The wine ferments at a controlled 25 degrees and ages in steel, so it is fresh and herbal rather than oaky, at 13% alcohol.

Losito & Guarini makes it, a family firm started in 1910 by Domenico Losito, who left Trani in Puglia for the Milan area. It is a brand label, not an estate wine. The firm says it buys its grapes from trusted suppliers. It fills over 30 million bottles a year, with its cellar at Redavalle in the Oltrepò Pavese.

Herbs first: Mediterranean scrub and wild fennel on the nose, with a spicy, dill-like edge, then black cherry. It is medium-bodied and dry, balanced, with a persistent, savoury finish. Serve it at 16 to 18 degrees.

Roast red meat, barbecued meat, pasta with a meat sauce, medium-aged cheese and lentil soup. The producer also names Turkish kofte kebabs, and the wine's herbal edge is why that works. Keep it away from hot chilli, sweet sauces and raw fish.

Vino.com is the only UK shop we track for it. It lists the 2023 at £14.80, down from £21.14, as checked on 30 September 2026. There is no price to compare between shops. Of that £14.80, about £5.46 is UK duty and VAT.

It was a hard year. Heavy rain in May and June 2023 brought downy mildew across Puglia. Estimates of the region's crop loss ran from a quarter to a half against 2022. The grapes that were saved kept good aromas. This wine is made to drink young, so the 2023 is for the next two years, not the cellar.

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Puglia Primitivo IGT Dieci.Nove.Dieci Losito & Guarini
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