IGT Red

Pianerosse Primitivo

Cantine Paolo Leo

Grape
Primitivo
Denomination
Puglia IGT
Region
Puglia
Body
Medium to full
Drink
Now to 2026

Paolo Leo's everyday Primitivo, grown near Sava and Manduria and raised in steel, never oak. Ripe cherry and plum, soft tannin, a smooth finish. Vivino drinkers rate this 2021 above every other year of the wine.

Price
£11.99

2021 · 75cl · checked 27 Sep

Prices read daily from 1 UK retailer. We earn a commission on some links; it never changes the order.

Where to buy Pianerosse Primitivo

£11.99 price · 1 retailer in stock · checked 27 Sep 2026

One shop sells this wine in the UK, so there is no price to compare between shops. Each price is the one on its page today, read daily.

Cellier Best price 2021 · 75cl · checked 27 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£11.99 £15.99/L

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Paolo Leo's 2021 Pianerosse actually tastes like

Three months in steel tanks and no oak at all, so what you get is fruit. The producer's note calls out cherry and red berries. Vivino's 506 raters keep coming back to plum and blackberry.

Tasted by
ItalianWines editorial (drinker consensus)
Tasted on
31 August 2026
Vintage in glass
2021
Source
Drinker consensus · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Cherry first, then darker fruit, plum and blackberry. Paolo Leo's own note calls the perfume fragrant, with cherry and red berries, and the Italian sheet for the same wine adds mulberry and raspberry. Vivino's raters mention black fruit four times as often as red, which fits a warm Taranto summer.

BlackberryBlackberry
CherryCherry
MulberryMulberry
PlumPlum
RaspberryRaspberry
StrawberryStrawberry
Black pepperBlack pepper
CinnamonCinnamon
Palate

Medium-bodied and round rather than heavy. The wine never sees oak, only three months in steel tanks and then straight into bottle, which is why the fruit tastes as fresh as it does. Tannin is soft and the acidity is gentle, so nothing gets in the way of the fruit.

Finish

Medium length, and it finishes on the same red fruit it started with. Paolo Leo's note says exactly that, and the Vivino write-ups do not argue.

Overall

A 12 pound weeknight Primitivo, and a fair one. Vivino's 506 raters give it 3.5 out of 5, and the 2021 is the best-rated year the wine has had. Drink it now, because five years on from a steel-only vintage there is nothing left to wait for.

Drink now Best by 2026
Live UK pricing

Where the 2021 Pianerosse is still on the shelf

Paolo Leo makes Pianerosse mainly for export, so it turns up in British shops more readily than Italian ones. The 2021 is the vintage still moving here, while UK merchants have moved on to the 2023, 2024 and 2025.

Best price · 75 cl £11.99 at cellier
Only sold by Cellier The only UK shop we track for this wine, so there is no price to compare
Vintages live 2021 Current release: 2021
Per-litre (75 cl basis) £15.99 Per-litre price for the lowest current offer
Last checked 27 Sep 2026 Refreshed once every 24 hours
Wine fit score

How Pianerosse Primitivo scores against other Italian reds

Cheap for what it is. The middle price across the 97 Primitivo bottles we track is 17.16 pounds, and this one is 11.99 pounds. It scores well on food and on everyday drinking, poorly on cellaring.

Best value 8.8/10

At 11.99 pounds it sits at about 0.70 of the 17.16 pound middle price across the 97 Primitivo bottles we track, and close to Wine-Searcher's world average of roughly 14 dollars.

Best everyday bottle 8.8/10

Under 12 pounds, soft enough to drink on its own and forgiving with most weeknight food. This is the everyday end of Paolo Leo's range, not the cellar end.

Best intro to this style 8.4/10

Primitivo in its friendliest form, with ripe fruit, soft tannin, no oak and nothing austere to get past. A good first Italian red for someone who normally drinks New World.

Best with food 8.2/10

Soft tannin, ripe fruit and gentle acidity cover roasts, red sauces and aged cheese. It is too fruit-forward for delicate fish, which caps it below the top band.

Best for an occasion 3.0/10

A regional IGP at under 12 pounds, with no critic scores or prestige behind it. Paolo Leo's Primitivo di Manduria bottlings are the ones to take to a dinner.

Best for cellar 2.5/10

Puglia IGP sets no ageing rule, and this spends three months in steel and none in oak. It was built to be drunk young, and the 2021 is already at the end of its run.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Puglia in five fields

A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
57 varieties listed
This bottle: Primitivo.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto
Source: Disciplinare.
Style
IGT · Puglia
Classification
IGT (Indicazione Geografica Tipica)
Vintages

2021 in Puglia, a dry year with a late spring

The national harvest report called Puglia's 2021 positive and normal, down about five per cent on volume. Around Taranto the spring ran cold and flowering came up to a fortnight late.

2021 Current release
Best price
£11.99
Retailers
1 in stock
Window
Drink now through 2026

2021 was a dry year in Puglia. Around Taranto a cold spring pushed flowering back by up to a fortnight, then warm weather from mid-June rescued the crop. Vivino drinkers rate this 2021 above every other year of the wine.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Puglia IGP, and what it leaves up to Paolo Leo

Puglia IGP is a wide regional rule with a ceiling of 26 tonnes of grapes a hectare, so most of the choices here are the producer's. Paolo Leo plants its Puglia IGP Primitivo at 5,000 vines a hectare and takes about 2.5 kilos off each vine.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 57 varieties listed in the disciplinare
  • Yield ceiling. 26.0 tonnes per hectare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Puglia IGT is the region-wide label, so the grapes can come from anywhere in Puglia.

Wine appellations of Puglia

Made at Cantine Paolo Leo, San Donaci.

04

Reading the label

  • Cantine Paolo LeoProducer / estate
  • PrimitivoGrape varieties
  • Puglia IGTGeographic indication and quality tier
  • 2021Vintage (year of harvest)
05

What sits behind the price of Pianerosse Primitivo

Tracked from
£11.99
Direction
Mostly cost down
Drivers
3 up / 3 down
Main factor
UK alcohol duty and VAT on a 11.99 pound bottle
  1. 01

    UK alcohol duty and VAT on a 11.99 pound bottle

    Cost up

    VAT alone takes 2.00 pounds of the 11.99. Duty runs at 30.62 pounds for every litre of pure alcohol from 1 February 2026, about 3.10 pounds on a 75cl bottle at 13.5 per cent.

  2. 02

    No oak: three months in steel, then straight to bottle

    Cost down

    Paolo Leo's sheet gives Pianerosse three months in steel and no barrel time. None of the 1,000 French and American oak barrels in the estate's cellar are paid for by this bottle.

  3. 03

    Puglia IGP allows 26 tonnes of grapes a hectare

    Cost down

    The Puglia IGP rule lets growers take up to 26 tonnes a hectare. Primitivo di Manduria DOC, which Paolo Leo also makes, is far tighter, and its Passo del Cardinale sells for 16 to 18 pounds against this at 11.99.

  4. 04

    Hand picking into five-kilo crates in late August

    Cost up

    Paolo Leo picks its Puglia IGP Primitivo by hand in the last ten days of August, early in the morning, into small five-kilo crates. Hand work costs more than a machine, and it is the one premium step here.

  5. 05

    Built for export volume, not scarcity

    Cost down

    Pianerosse is an export label, easy to find in Britain and hard to find in Italy. Paolo Leo bottles at up to 7,000 bottles an hour across 24,000 square metres of cellar, and that scale holds the price down.

  6. 06

    One UK stockist, so no price war

    Cost up

    We track a single live UK listing for this wine at 11.99 pounds. Wine-Searcher's world average is about 14 dollars, so the British price is fair rather than discounted, and no second shop is undercutting it.

01

UK alcohol duty and VAT on a 11.99 pound bottle

Cost up

VAT alone takes 2.00 pounds of the 11.99. Duty runs at 30.62 pounds for every litre of pure alcohol from 1 February 2026, about 3.10 pounds on a 75cl bottle at 13.5 per cent.

Perfect Pairings

Dishes that go with this wine

Food Pairing

Soft tannin, ripe fruit, and the dishes that fit

Paolo Leo's own note sends the wine to cured meats, aged cheeses, roasts and well-seasoned red sauces. Vivino's crowd files it under beef, lamb, poultry and pasta. The pairings below follow both.

Fat cutting Strong match

Slow-cooked ragu and baked pasta

Fat and slow-cooked meat need something to cut through them. This has ripe fruit and enough acidity to do it without the drying grip a young Tuscan red would bring. Paolo Leo's own note sends the wine to well-seasoned red sauces.

Try with: Ragu alla bolognese · Lasagna · Anelletti al forno · Agnello Ragu Lucano · More pairings →

Tannin softening Strong match

Roast pork and slow-cooked lamb

Roast meat softens tannin, and this wine has little to spare. Three months in steel and no oak leave it smooth, so the meat does not have to fight it. Vivino's raters put lamb and poultry near the top of their own pairing list.

Try with: Porchetta · Roast pork · Lamb shank · Leg of lamb · More pairings →

Salt balance Good match

Aged southern cheese and cured sausage

Salt makes a soft red taste fruitier, and that is the whole trick here. Puglian caciocavallo and dry sausage are salty and fatty at once, which suits a wine with ripe fruit and little tannin. The producer lists cured meats and aged cheeses first.

Try with: Caciocavallo farcito · Pecorino sardo e pan carasau · Lucanica · Cheese board · More pairings →

Body matching Good match

Grilled and spit-roast meat

A medium-bodied red sits level with grilled meat instead of burying it. Char on the outside picks up the darker plum and blackberry notes Vivino's drinkers keep naming. Nothing here is heavy enough to flatten a simple skewer.

Try with: Arrosticini · Fiorentina steak · Sunday Roast Beef · Spezzatino di pecora · More pairings →

Aromatic bridge Good match

Tomato, oregano and baked aubergine

Tomato and oregano want a red with ripe fruit rather than a savoury one. The cherry and red-berry side of this Primitivo lands on the same note as the herbs. Paolo Leo's Italian sheet points the wine at baked parmigiana and meatballs in sauce.

Try with: Pizza Margherita · Pizza Romana · Sfincione, Sicilian Pizza · Pasta alla Norma · More pairings →

Avoid Clash

Fierce chilli heat and raw seafood

Alcohol makes chilli burn harder, and this is a ripe southern red. Sharp heat turns the fruit bitter and leaves the finish hot. Raw fish and oysters go the other way, because the wine flattens them and the fruit turns metallic.

Skip with: Lamb bhuna · Szechuan beef · Sashimi · Oysters · Pairing guide →

Drinking + cellar

Why the 2021 Pianerosse is a drink-now bottle

Three months in steel, no oak and soft tannin add up to a wine built for the next year or two, not the next ten. The producer publishes no cellaring guidance for it.

Drinking window
2022 → 2026

Best in the years above; holds without falling over either side.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Low

Puglia IGP sets no ageing rule, and this spends three months in steel and none in oak. It was built to be drunk young, and the 2021 is already at the end of its run.

Buy now or wait?
Buy now

£11.99 for a 75cl bottle of the 2021, at Cellier, is the best price we track, and we have no signal of further discounting.

Sources & trust

Where the facts on this Pianerosse came from

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 27 Sep 2026, 02:27 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Paolo Leo, Primitivo and Puglia IGP

Producer
Cantine Paolo Leo Puglia
Denomination
Puglia IGT

Common Questions

Ripe cherry, plum and blackberry, with soft tannin and a smooth, medium-length finish. The producer's note calls out cherry and red fruit. Vivino drinkers most often write down plum, blackcurrant and blackberry.

Cantine Paolo Leo, at San Donaci in the Salento, south of Brindisi. The family have made wine there since Antonio Leo began pressing Masseria Monticello fruit at the start of the twentieth century, and the present company dates from 1989. Pianerosse is one of their export labels, so it is easier to find in Britain than in Italy.

The rural country around Sava and Manduria, in the province of Taranto. Paolo Leo picks by hand in the last ten days of August, into small five-kilo crates, then ferments in steel at 22 to 24 degrees.

No. It spends three months in steel tanks and no time in oak, so it is bottled ready to drink. The 2021 is at the end of its window now, so open it rather than keep it.

The producer points to cured meats, aged cheeses, roasts and anything in a well-seasoned red sauce. Lasagna, a slow ragu, porchetta and caciocavallo all work. Skip fierce chilli heat, because the alcohol only makes the burn worse.

It is cheap for the shelf it sits on. Across the 97 Primitivo bottles we track, the middle price is 17.16 pounds, and Wine-Searcher puts this wine's world average near 14 dollars. One UK shop currently lists it.

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Pianerosse Primitivo