Piedmont
7 wines 
Tastings
Tours
Booking required 
Wine area
Monferrato
Rolling Asti and Alessandria hills devoted to Barbera, plus the rarer Grignolino, Ruche and Freisa locals drink at home.
Bersano
Bersano is one of Piedmont's oldest wine houses, based since 1907 in Nizza Monferrato, the home town of Barbera d'Asti. The Massimelli family runs it today and farms ten hilltop farmsteads across the Monferrato and the Langhe, about 230 hectares in all. Barbera leads the range, bottled as Nizza and Barbera d'Asti, alongside Barolo from Cascina Badarina at Serralunga d'Alba, Ruchè, Moscato and Brachetto. Visitors tour the old cellars and two wine museums at Nizza, or taste Barolo with a view at Badarina.
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Wines from Bersano
About Bersano
Giuseppe Bersano was a butcher with a taste for wine when he founded the family winery in Nizza Monferrato in 1907. Five years later he bought Cascina Cremosina, a farmstead whose vines still give the house its Nizza. The turn came in 1935, when his son Arturo, a lawyer by training and a winemaker by choice, took over. His motto was simple: if you want to drink well, buy yourself a vineyard. He bought several, and built the company into one of the biggest names in Piedmont.
Arturo collected as hard as he farmed. In 1961 he opened the Museo delle Contadinerie, a museum of the tools of country life. It now sits on the UNESCO list with the Langhe-Roero and Monferrato landscape. In 1970 he added four centuries of wine prints, drawings and rare books, kept in the art nouveau house where the family once lived. In between, in 1964, he founded the Confraternita della Bagna Cauda to promote Piedmont's food and wine. Umberto Eco and Giorgio Bocca were among its members. In 1968 he bought Cascina Badarina at Serralunga d'Alba, an early move into Barolo.
The family sold the business to the Canadian drinks group Seagram in the early 1970s. In 1985 it came back into Italian hands, with Ugo Massimelli taking over the running of the house and modernising the cellars. His daughter Federica now leads it with her sisters and her son. The estate has grown to ten farmsteads, cascine in local speech, between the Monferrato and the Langhe. Together they cover about 230 hectares, roughly 320 football pitches. Cascina Generala at Agliano Terme, bought in 1995, gives the Nizza Riserva of the same name. Cascina San Pietro Realto at Castagnole Monferrato grows Ruchè and Grignolino, and Pallavicini at Mombaruzzo the Moscato and Brachetto.
Visitors have two doors. At Nizza Monferrato the Monferrato Experience takes in the wine shop, the historic cellars, the two museums and a tasting. The shop is open Tuesday to Saturday, and Sunday visits are by appointment. At Cascina Badarina, about 14 football pitches of Nebbiolo climbing to 450 metres above sea level, tastings look out over the Barolo hills. The tastings run from four everyday wines to the house's icons. An e-bike ride through the vines is there for anyone who wants to earn the glass.
Plate I · PIEDMONT
Bersano on the Piedmont wine atlas
Winery
Bersano
Nizza Monferrato, Asti · Monferrato
Denominations Produced
Grapes Used
Visit & Experiences
10 bookable experiences at Bersano
9 tastings and 1 tour, checked by our editors. From €35.
Food Pairing
The 4 Sisters
2h
From €35 per person
From breakfast to dinner. Four wines that don't ask for permission: they're uncorked, poured, and surprised. Easy to drink, never banal. Even history can be young. After the Museum and the cellars that preserve over a century of history, a change of pace awaits: four wines born in steel, fresh, direct, made to be together. The Pinot Spumante, to open the dance. The Sauvignon Blanc, taut and luminous. The Barbera d'Asti, the soul of Monferrato. And the Ruchè di Castagnole, the fragrant twist you don't expect. Water and breadsticks; platter upon request. A toast to today's way of drinking.
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via Winalist
Tasting
Our History
1h 30
From €45 per person
The wines that have always been there. The ones on which trust has been built, sip after sip. Our signature, for almost 120 years. Between the Museum and the historic cellars, over a century isn't told: it's tasted. Five wines that have never followed trends, because they never needed them, are the ones that have made Bersano Bersano. The Arturo Metodo Classico Brut, where it all begins. The Roero Arneis Eroe. The Barbera d'Asti Superiore Costalunga and the Nebbiolo d'Alba Paisan, as genuine as the land that makes them. And the Moscato d'Asti Monteolivo, the smile with which we bid farewell. Water and breadsticks; platter upon request. The experience that explains who we are.
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via Winalist
Tasting & Tour
The Selection
1h 30
From €60 per person
English and Italiano
Visit to the Museum and the historic cellars, followed by a tasting of 5 labels that have made the history of the Bersano winery: Arturo Classic Method Brut Ruchè di Castagnole Monferrato DOCG San Pietro Realto Nizza DOCG CREMOSINA Nizza DOCG Reserve GENERALA Barolo DOCG BADARINA
Tasting & Tour
The Icons
2h
From €95 per person
English and Italiano
Visit to the Museum and the historic cellars, followed by tasting of a selection of 5 of the best labels produced by Cantina Bersano: Classic Method Pas Dosé Artur.0 Nizza DOCG Riserva GENERALA Barolo DOCG Riserva CANNUBI Barolo DOCG BADARINA Barolo DOCG Riserva BADARINA
Tasting
"THE 4 SORELLE" Wine Tasting at Bersano in the heart of Monferrato
1h 30
From €35 per person
English and Italiano
From breakfast to dinner. Four wines that don't ask permission-pop, pour, surprise. Easy on the lips, never on the mind.
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via Winedering
Tasting
The "Our Story": Tasting of 5 Historic Labels at Bersano in Monferrato
1h 30
From €45 per person
English and Italiano
The wines that were always here. The ones trust was built on, sip by sip. Our signature for nearly 120 years.
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via Winedering
Tasting
THE GREATS: 3 Iconic Wines Tasting with Langhe View in Serralunga d'Alba at Cascina Badarina
From €60 per person
English and Italiano
Taste 3 iconic Bersano wines with local delicacies and vineyard views in the heart of Barolo’s Langhe region.
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via Winedering
Tasting
BADARINA EXPERIENCE: Barolos Badarina Tasting with Langhe view in Serralunga d'Alba
45 min
From €48 per person
English and Italiano
Taste 3 top Bersano wines with local delicacies in the heart of the Langhe, surrounded by historic Nebbiolo vineyards.
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via Winedering
Tasting
A TASTE OF MONFERRATO with a View of Langhe Vineyards at Cascina Badarina
45 min
From €35 per person
English and Italiano
Taste 3 iconic Monferrato wines paired with local delicacies and panoramic Langhe views at historic Cascina Badarina.
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via Winedering
Vineyard Tour
Nizza Monferrato
Ride and Revel: e-bike ride through the vineyards
4 hours
€80 a person
A four-hour e-bike ride through the Bersano vineyards around Nizza Monferrato, with the house's wines along the way.
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on bersano.it
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Plan your visit
Piazza Dante, 21, 14049 Nizza Monferrato, Asti (Piemonte)
What Bersano makes
Bersano's current bottle selection is led by Barbaresco DOCG. The clearest grape signal comes from Pinot Nero and Barbera.
Common questions
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The Massimelli family. Ugo Massimelli took over the running of the house in 1985, and his daughter Federica now leads it with her sisters and her son. The company was founded by Giuseppe Bersano in 1907 and built up by his son Arturo from 1935.
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