Azienda Agricola Poderi Marcarini

Marcarini sits in La Morra, a hilltop village above the Barolo vineyards in Piedmont. The same family has made wine here for six generations. Its cellar fills an 18th century house built against a medieval tower. The family owns every vineyard it picks, and has held land in the Brunate vineyard for generations. Luisa Bava and Manuel Marchetti have run the estate since 1990, and their three children have joined them. The village wine shop takes visitors round the cellar.

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About Azienda Agricola Poderi Marcarini

The Marcarini story at La Morra starts in the middle of the 1800s, when General Sebastiano Marcarini began turning his Nebbiolo into Barolo. He made it for the house and as a gift at Savoy court receptions. He taught the sons of King Vittorio Emanuele II. His son Giulio took it further. On 30 June 1934, in Alba, Giulio was one of the growers who founded the consorzio for Barolo and Barbaresco.

Selling the wine came next. Giuseppe Marcarini, a notary, began bottling under the family name with his daughter Anna. He then went into business with his winemaker Elvio Cogno, and their Cogno-Marcarini Barolo followed in the 1960s. The estate counts itself a pioneer of naming the vineyard on the label. It used the Brunate cru name as early as 1958.

Anna Marcarini took charge in the 1980s. She increased the family's holding in Brunate and La Serra, and added Dolcetto and Barbera to the range. She also gave the young Nebbiolo vines of La Serra their own name, Lasarin. In 1990 her daughter Luisa founded Poderi Marcarini at the age of 26, with her husband Manuel Marchetti. They added plots at Berri, at Neviglie and in the Roero hills. Their three children, Andrea, Chiara and Elisa, work in it too.

Four named vineyards carry most of the wines. Brunate and La Serra sit at La Morra, Sargentin at Neviglie, where the Moscato grows, and Muschiavino at Montaldo Roero. In the Langhe the estate farms about 35 football pitches of land. Only five grapes are planted: Nebbiolo, Dolcetto, Barbera, Arneis and Moscato bianco. The strangest plot is the fifth one, at Berri. A vine pest wiped out most of Europe's vineyards in the late 1800s, and sandy soil at Berri saved a hundred-year-old patch of Dolcetto from it. Those vines still stand on their own roots, which is rare anywhere in Italy, and they make the Boschi di Berri. The estate also carries Italy's SQNPI sustainability mark. In the vineyard it cuts yields, feeds the soil with organic matter and keeps grass growing between the rows.

Visitors are received at the wine shop on Via Umberto I, in the middle of the village, open since 2013. Staff take you on a private tour of the old rooms where the wine is still made, then pour a tasting shaped around what you like. Book ahead. The family also lets six rooms in a restored farmhouse at Sargentin, a short drive from Alba. Guests who book there direct, and arrange the visit in advance, pay less for the cellar tour.

Plate I · PIEDMONT

Azienda Agricola Poderi Marcarini on the Piedmont wine atlas

Anchored in Langhe, the editorial heart of Piedmont.

Piazza Martiri, 2, 12064 La Morra, Cuneo (Piemonte)
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Visit & Experiences

3 bookable experiences at Azienda Agricola Poderi Marcarini

2 tastings and 1 stay, checked by our editors. From €30.

Wine Journey Through La Morra in the Historic Poderi Marcarini Cellars at Azienda Agricola Poderi Marcarini Tasting

Wine Journey Through La Morra in the Historic Poderi Marcarini Cellars

1h From €30 per person English

Taste the wines of the historic Marcarini cellar in La Morra and discover the unique expressions of vineyards so close, yet so different

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via Winedering

Private cellar visit and tasting at Azienda Agricola Poderi Marcarini Tasting & Tour
Wine shop and historic cellars, La Morra

Private cellar visit and tasting

The wine shop on Via Umberto I runs a private tour of the old cellar rooms in the middle of La Morra, where the wine is still made. A tasting of the estate's wines follows, built around what you like. Book ahead through the form on the winery's site or by email.

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on marcarini.it

Six rooms at the Sargentin farmhouse at Azienda Agricola Poderi Marcarini Accommodation
Agriturismo Marcarini, La Morra

Six rooms at the Sargentin farmhouse

The family lets six rooms in a restored 18th century farmhouse at Sargentin, among vines and hazelnut groves a short drive from Alba. Adults only, with a buffet breakfast. Guests who book direct, and arrange the visit in advance, pay less for the cellar tour at La Morra.

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on agriturismomarcarini.it

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marcarini.it/
Piazza Martiri, 2, 12064 La Morra, Cuneo (Piemonte)

What Azienda Agricola Poderi Marcarini makes

Azienda Agricola Poderi Marcarini's current bottle selection is led by Barolo DOCG. The clearest grape signal comes from Nebbiolo and Arneis.

Common questions

  • In La Morra, a hilltop village in the Langhe hills of Piedmont, a short drive up from Alba. The cellar is on Piazza Martiri in the village centre, and the wine shop is a short walk away on Via Umberto I.
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