DOCG Red Shop's own label

Collezione di Paolo Chianti

Own label of Laithwaites

Grape
Sangiovese
Denomination
Chianti DOCG
Region
Tuscany
ABV
13%
Body
Medium to full

Direct Wines' own-label Chianti DOCG, made by Paolo Masi of Fattoria di Basciano in Rufina. Juicy cherry and plum Sangiovese with almond hints and fresh acidity at 13% abv: a 13.99 GBP partner for tomato-led pasta, drinking to 2027.

Price
£13.99

2025 · 75cl · checked 27 Sep

Prices read daily from 1 UK retailer. We earn a commission on some links; it never changes the order.

Where to buy Collezione di Paolo Chianti

£13.99 price · 1 retailer in stock · checked 27 Sep 2026

One shop sells this wine in the UK, so there is no price to compare between shops. Each price is the one on its page today, read daily.

Laithwaites Best price 2025 · 75cl · checked 27 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£13.99 £18.65/L
Unavailable (1)
Laithwaites Best price 2023 · 75cl · checked 22 Sep
Out of stock
£13.99 £18.65/L
Out of stock

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

Tasting the 2023 Collezione di Paolo Chianti

Synthesised from Vivino's 3,862-rating drinker consensus, Laithwaites' datasheet and an independent review of the 2023: cherry, violet and almond over fresh Sangiovese acidity.

Tasted by
Style guidance
Source
Style guidance · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Typical flavours for this style (Sangiovese)

The flavours below are the signature of Sangiovese in this style, shown here as shared reference. Tasting notes specific to this bottle are added when we research it.

VioletViolet
BlackberryBlackberry
CherryCherry
PlumPlum
RaspberryRaspberry
AlmondAlmond
CinnamonCinnamon
Live UK pricing

Buying Paolo Masi's own-label Chianti in the UK

Collezione di Paolo is a Direct Wines exclusive, so UK stock moves through Laithwaites and its sister shops Averys and the Sunday Times Wine Club; the 2023 lists at 13.99 GBP a bottle.

Best price · 75 cl £13.99 at laithwaites
Only sold by Laithwaites A shop's own label has one seller by design
Against other Chianti Cheaper than 6 in 10 Of the 69 Chianti bottles we track; the middle price is £14.80
Vintages live 2025 Current release: 2025
Per-litre (75 cl basis) £18.65 Per-litre price for the lowest current offer
Last checked 27 Sep 2026 Refreshed once every 24 hours
Wine fit score

Italian Wine Fit Score for this 13.99 GBP Chianti

Scores lean on the Chianti DOCG frame: bright Sangiovese acidity for food, 13.99 GBP against entry-Chianti benchmarks, and a drink-by-2027 window that caps its cellar appeal.

Best with food 8.8/10

Fresh Sangiovese acidity with brisk, fast-fading tannin makes a tomato-and-table red; Vivino's crowd chips it for beef, veal and poultry.

Best intro to this style 8.5/10

Textbook entry Sangiovese from a famous appellation at 13% abv: cherry fruit forward, no oak to decode, and Laithwaites' best-selling Chianti for a reason.

Best everyday bottle 8.2/10

A 13.99 GBP, 13% abv weeknight red whose acidity handles everyday tomato cooking; the flip side of its low cellar score.

Best value 6.0/10

13.99 GBP sits mid-band for entry Chianti DOCG (price_aggregate is empty, so judged editorially): a 3.6/5 Vivino record and an 18.99 USD price on the same wine abroad say fair rather than steal.

Best for an occasion 3.5/10

A merchant own-label at entry-DOCG level: honest at the table but not a statement bottle for a milestone dinner.

Best for cellar 2.5/10

Bottled for early drinking with a stated drink-by of 31 December 2027 and only the base Chianti DOCG 3-month minimum ageing behind it: buy to drink, not to lay down.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Chianti in five fields

A compact view of what the Chianti denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
6 varieties listed
This bottle: Sangiovese.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Arezzo · Firenze · Pisa · Pistoia · Prato · Siena
Source: Disciplinare.
Style
DOCG · Chianti
Minimum ABV at this colour: 11.5%.
Classification
DOCG (Denominazione di Origine Controllata e Garantita)
Vintages

The 2023 vintage in Chianti DOCG

A wet, mildew-marked spring cut the 2023 Chianti crop, with the Consorzio Vino Chianti reporting patchy losses across the zone, but picked fruit came in healthy: a fresh, early-drinking year, best to 2027.

2025 Current release
Best price
£13.99
Retailers
1 in stock
2023 Sold through
Best price
not listed
Retailers
0 in stock
ABV
13.0%
Window
Drink now through 2027

A wet, mildew-marked spring cut the 2023 Chianti DOCG crop, with the Consorzio Vino Chianti describing patchy losses across the zone, though picked fruit came in healthy. A fresh, early-drinking year: enjoy this bottling to Laithwaites' stated drink-by of 31 December 2027.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

The Chianti DOCG rules behind this bottle

Chianti DOCG requires 70 to 100% Sangiovese grown across six Tuscan provinces at yields no higher than 9 tonnes per hectare, released only from 1 March after the harvest.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Chianti is in the DOCG tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 6 varieties listed in the disciplinare
  • Yield ceiling. 11.0 tonnes per hectare
  • Minimum ABV. 11.5% vol
  • Tasting panel. Mandatory pre-release tasting commission
03

Region and area context

Chianti falls within Tuscany, covering Arezzo · Firenze · Pisa · Pistoia · Prato · Siena. The denomination is further divided into 8 sub-zones.

Chianti DOCG zone Chianti Classico, its own DOCG Wine routes in the zone

Wine routes in the zone: Strada Chiantigiana SR 222, Strada del Vino Nobile, Brunello and Rosso loop.

04

Reading the label

  • SangioveseGrape varieties
  • Chianti DOCGGeographic indication and quality tier
  • 2025Vintage (year of harvest)
  • 75 clBottle size
05

What sits behind the price of Collezione di Paolo Chianti

Tracked from
£13.99
Direction
Mostly cost up
Drivers
3 up / 2 down
Main factor
UK duty and VAT on a 13.99 GBP still wine
  1. 01

    UK duty and VAT on a 13.99 GBP still wine

    Cost up

    HMRC duty on still wine at or under 15% abv is 2.67 GBP a bottle; with VAT at 20% adding roughly 2.33 GBP, about 5 GBP of the 13.99 GBP shelf price is tax before any wine, glass or freight.

  2. 02

    Merchant own-label sourcing at scale

    Cost down

    Collezione di Paolo is a Direct Wines exclusive bottled by Masi Renzo and C. in Rufina: buying finished Chianti in volume for a captive label strips out estate branding and third-party distributor margin.

  3. 03

    Base Chianti DOCG fruit, not Rufina or Classico

    Cost down

    The disciplinare allows base Chianti 9 tonnes per hectare, against 7.5 for Superiore and stricter sub-zone rules for the Chianti Rufina bottlings the Masi estate sells under its own name at higher prices.

  4. 04

    A named Rufina winemaker, not anonymous bulk juice

    Cost up

    Laithwaites has worked with the Masi family for around 30 years and names Paolo Masi as the maker: a consistent named supplier relationship costs more than spot-market blending.

  5. 05

    DOCG certification and release tasting

    Cost up

    As a DOCG the wine must pass chemical analysis and a tasting commission before sale, and may only be released from 1 March after harvest per the Chianti disciplinare: certification and holding cost built into every bottle.

01

UK duty and VAT on a 13.99 GBP still wine

Cost up

HMRC duty on still wine at or under 15% abv is 2.67 GBP a bottle; with VAT at 20% adding roughly 2.33 GBP, about 5 GBP of the 13.99 GBP shelf price is tax before any wine, glass or freight.

Food Pairing

Sangiovese acidity at work: dishes for this Chianti

Laithwaites points at chicken or pasta; Vivino's crowd votes beef, veal and poultry. The common thread is the fresh acidity and brisk, fast-fading tannin of young Rufina-made Sangiovese.

Acidity matching Strong match

Tomato-led pasta and pizza

Sangiovese's fresh acidity runs level with tomato's own sharpness, so neither flattens the other. Laithwaites suggests pasta for this bottle, and the one independent review of the 2023 ended over a tomato-rich braise, calling Chianti and tomato dishes natural partners.

Try with: Pasta arrabbiata · Lasagna · Pizza Margherita · More pairings →

Tannin softening Strong match

Bistecca, porchetta and the Sunday roast

The 2023's tannins arrive brisk and grippy then fall away fast, so seared protein and rendered fat are what they want. Vivino's crowd files this wine under beef first, and a Fiorentina steak or herbed roast pork gives those quick tannins something to bind.

Try with: Fiorentina steak · Porchetta · Sunday Roast Beef · More pairings →

Body matching Good match

Roast chicken and veal cotoletta

At 13% abv and medium body this Chianti will not swamp white meats. Laithwaites calls it ideal with chicken, and veal and poultry sit beside beef on its Vivino food chips: weight matched to weight, with cherry fruit doing the lifting.

Try with: Roast chicken · Cotoletta alla bolognese

Fat cutting Good match

Pecorino, finocchiona and the cheese board

The reviewer of the 2023 noted its dry, quickly-fading tannins beg for cheese, and the acidity scrubs sheep-milk fat and cured-meat richness clean. Tuscan pecorino and fennel salami are the home fixtures for a Rufina-made Sangiovese.

Try with: Cheese board · Pecorino Toscano · Finocchiona · More pairings →

Aromatic bridge Good match

Slow tomato braises and Tuscan comfort food

The balsamic and dried-herb notes reviewers find in the 2023 echo the aromatics of long-cooked braises, while the lingering tang refreshes each spoonful. The 2023's one published review paired it with a slow-cooked beef and mushroom stew and called the match a success.

Try with: Beef stew · Agnello Ragu Lucano · Pappa al Pomodoro · More pairings →

Avoid Clash

Hot chilli dishes and delicate raw fish

Chilli heat amplifies this wine's brisk tannin and 13% alcohol into bitterness, exactly the streak the 2023's reviewer flagged on the finish. Delicate raw fish pushes the same tannins metallic: keep it away from fierce spice and sashimi-style plates.

Skip with: Chicken madras · Szechuan beef · Nigiri Sushi · Pairing guide →

Drinking + cellar

Why Collezione di Paolo is not a cellar wine

This is a merchant-label Chianti bottled for early drinking: Laithwaites lists a drink-by of 31 December 2027 for the 2023, and base Chianti DOCG carries only a 3-month minimum ageing rule.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Low

Bottled for early drinking with a stated drink-by of 31 December 2027 and only the base Chianti DOCG 3-month minimum ageing behind it: buy to drink, not to lay down.

Buy now or wait?
Buy now

£13.99 for a 75cl bottle of the 2025, at Laithwaites, is the best price we track, and we have no signal of further discounting.

Sources & trust

Sources behind this Collezione di Paolo page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 27 Sep 2026, 02:05 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Who owns this label

The name on the label belongs to Laithwaites, a shop, not to a winery. Laithwaites names Paolo Masi of Rufina as the maker. Laithwaites is the only UK shop we track that sells it, so there is no price comparison to make. How we tell estate, shop and brand labels apart.

Confidence · High
Tasting notes

A style read drawn from the grape and the appellation, not from this exact bottle. We mark these notes openly so you know what you are reading.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Chianti, Sangiovese and Tuscany: where this bottle sits

Common Questions

Paolo Masi of Fattoria di Basciano in Rufina makes it as an own-label for Direct Wines, the company behind Laithwaites. The label credits the family firm Renzo Masi and C. of Rufina as bottler, and Laithwaites has worked with the Masi family for around 30 years. For the wider story of how merchant exclusives like this one are made, read our deep dive "Who Really Makes Britain's Own-Label Italian Wine?"

No. It is a base Chianti DOCG, which requires 70 to 100% Sangiovese grown across six Tuscan provinces. It is not Chianti Classico and not Chianti Rufina either, even though the Masi family estate itself sits in the Rufina zone.

Cherry and red plum fruit with violet florals, an almond hint and a light balsamic, cinnamon edge in the 2023. It is medium-bodied at 13% abv with fresh acidity and brisk tannins that fade quickly, built for drinking young with food.

Tomato-led pasta, pizza and slow braises first: the acidity matches tomato sharpness. Laithwaites suggests chicken or pasta, while Vivino drinkers file it under beef, veal and poultry; bistecca, lasagna and pecorino cheese all work.

Drink it between now and the end of 2027, the drink-by date Laithwaites itself lists for the 2023. It is an early-drinking Chianti with a 3-month minimum ageing requirement, not a wine that improves with long cellaring.

It is fair mid-band value for entry Chianti DOCG. Vivino drinkers score the label 3.6/5 across 3,864 ratings, the 2023 slightly higher at 3.8, and the same wine retails at 18.99 USD through WSJ Wine in the United States. In the UK it sells through Laithwaites and its sister shops Averys and the Sunday Times Wine Club.

You May Also Appreciate

Affiliate disclosure. Some links above are affiliate links. If you buy through them we may earn a small commission at no extra cost to you. Editorial coverage, ratings and tasting notes are written independently and a retailer cannot pay to be listed or to be ranked higher.

How retailer prices are sourced. Prices and stock are read from each retailer’s public product page once a day. Outbound buy links carry rel="nofollow sponsored noopener". The list is sorted by price; we do not accept payment for placement.

What we will never do. Imply we tasted a bottle when we didn’t. Imply stock when a retailer is out. Imply independence on links that are paid affiliate links.

Collezione di Paolo Chianti