Amarone, Art & Architecture
One-hour visit of Monteleone21 and the Fabrizio Plessi video installation 'L'Anima dell'Amarone', paired with a single glass of Costasera Amarone della Valpolicella Classico DOCG.
Book this experienceMasi has farmed the heart of Valpolicella Classica since 1772, when the Boscaini family bought their first parcel in the Vaio dei Masi vineyard above Gargagnago. Today the sixth, seventh and eighth generations run the estate from Monteleone21, a hilltop headquarters above Sant'Ambrogio di Valpolicella that opened on the 250th harvest. It is the reference producer for Amarone della Valpolicella DOCG and a recognised modern authority on Appassimento, the Veneto's controlled grape-drying tradition.
Bookable experiences, curated by our editors. External booking where marked.
One-hour visit of Monteleone21 and the Fabrizio Plessi video installation 'L'Anima dell'Amarone', paired with a single glass of Costasera Amarone della Valpolicella Classico DOCG.
Book this experienceTwo-hour visit of Monteleone21, the Plessi installation and the Masi Cellars, with a tasting of three wines from across the Trevenezie estates.
Book this experienceTwo-hour deep dive into the Masi Amarone range at Monteleone21, with a five-wine flight that includes single-vineyard cru bottlings.
Book this experienceThe Boscaini family's first vineyard was a small valley locals called Vaio dei Masi, tucked into the foothills above Gargagnago in the Valpolicella Classica zone. Eight generations later the family still owns the estate, and the vineyard map has grown to include cru sites whose names carry weight on any serious Amarone shelf: Mazzano, Campolongo di Torbe, Mezzanella, Vaio Armaron and Casal dei Ronchi. The everyday house style is built around Costasera Amarone, named after south-facing Classico parcels where Lake Garda's reflected warmth nudges the grapes toward riper sugar before the drying hall.
Masi works almost exclusively with native Veneto varieties: Corvina, Rondinella and Molinara for the reds, plus Garganega and Trebbiano di Soave for the whites. The cellar is widely cited as a modern reference for Appassimento, the controlled grape-drying that concentrates sugar and structure before fermentation and gives Amarone its weight. The same idea is reworked at lower intensity for Campofiorin and Brolo Campofiorin, the early proofs that partial appassimento can lift a Verona IGT red without crossing into Amarone territory.
Since 1973 the family has worked alongside the Conti Serego Alighieri, descendants of Dante, whose Possessioni estate at Gargagnago is the oldest continuously farmed vineyard property in Valpolicella. The wider Masi group also farms Tenuta Canova on Lake Garda for Bardolino, Canevel in Valdobbiadene for Prosecco Superiore, Bossi Fedrigotti in Trentino, plus estates in Friuli, Oltrepò Pavese, Tuscany's Val d'Orcia and Mendoza. The Veneto winery is the historic and editorial centre of that map.
Visits are coordinated from Monteleone21, the headquarters inaugurated in 2022 to mark 250 vintages. The architecture reads as a single open winery: a twelve-metre grape drying hall called La Cattedrale dell'Amarone, the circular Agora hall with the Enoteca Masi wine shop, a wine bar and bistrot, and Ristorante Locanda Costasera. Cellar tours start at fifteen euros for a glass of Costasera Amarone and the Fabrizio Plessi video installation, and run up to three-hour Gourmet Wine Experiences with food. The historic Masi Cellars and the Possessioni Serego Alighieri site sit nearby in Gargagnago for visitors after the older Valpolicella Classica setting.
Masi was the first quality Italian wine producer listed on the Milan stock exchange and a founder member of Le Famiglie Storiche, the consortium of historic Valpolicella Classica houses that defends the Classico zone. In March 2024 the company adopted the Masi Green Governance programme and confirmed Benefit Company status, formalising commitments to the Verona Arena, the Masi Foundation and the Venetian region inside its corporate manifesto. The wines reach roughly 140 countries through the family's distribution network.
Editorially verified by ItalianWines.co.uk.
Plate I · VENETO
Azienda Agricola Masi's current bottle selection is led by Amarone della Valpolicella DOCG. The clearest grape signal comes from Corvina and Pinot Grigio.