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Organic Primitivo from Salento, made for the Zensa label of Orion Wines. Hand-picked in late August, with 30% of the wine resting eight months in used oak. Cherry, dried berries and toasted almond, soft and silky. Sold in the UK from £15 to £18.
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We track 2 UK retailers across all vintages and formats, including out-of-stock offers. Prices read several times a week. We earn a commission on some links; it never changes the order.
Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.
No current retailer offer matches that combination.
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The grapes go into the tank whole and are worked gently in the first days. That is where the silky feel comes from. Only 30% of the wine spends eight months in used French and American barrels, so the oak stays in the background.
Cherry comes first, then dried berries and toasted almond. The almond and a vanilla edge come from the 30% of the wine that spends eight months in used French and American barrels. That is why the oak sits behind the fruit rather than on top of it. Salento sun shows in the ripeness of the cherry.
Blackberry
Cherry
Plum
Prune
Almond
Oak
Spicy
VanillaFull-bodied yet soft, with a silky feel and gentle tannin. The grapes go into the tank whole and are worked gently in the first days. That soft handling is where the silkiness comes from. Ripe cherry and plum fill the middle, concentrated by low-yielding vines of 20 to 35 years.
Long, with spiced cherry, a lift of bright fruit and an earthy note right at the end.
An organic Primitivo to open now and drink within three years of the harvest. It is the Primitivo of Orion Wines' Zensa range. The name means 'without': no chemical sprays, no weedkiller, no animal products in the cellar.
Two shops list it today: the 2025 at £15.10 and the 2024 at £17.99. The cheaper bottle is also the younger one. Both are the standard 75 cl bottle.
75cl · 2024: £17.99, 1 UK retailer
Its strongest cards are beginner and food: a soft, fruit-first red that suits red meat, tomato sauces and baked pasta.
A soft, fruit-first Primitivo with gentle tannin and a silky feel: the kind of red that wins over people who find Chianti too sharp.
Soft tannin, ripe cherry and a spiced finish make it an easy match for red meat, tomato sauces and baked pasta; only chilli heat and raw fish are out.
Organic, £15 to £18 and easy with weeknight pasta or a Sunday roast; the price is the only thing holding it off the everyday shelf.
Priced above many Puglia Primitivo at £15 to £18. The organic farming, hand picking and eight months of used oak on part of the wine are what the extra buys.
An organic Puglia IGP red rather than a famous name; it suits a relaxed dinner more than a celebration.
Made to drink young: a Puglia IGP Primitivo with only part of the wine in used oak for eight months, best within three years of the harvest.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
The 2024 season was hot and very dry across Puglia. The harvest came early and the crop was small, healthy and concentrated. Early reports from the 2025 Salento harvest point to a steady, warm season with a bigger crop. Both are wines to drink within three years.
Early reports from the Salento harvest point to a steady, warm and dry season with good air flow. The grapes were healthy and the crop bigger than 2024. A young, fruit-first Primitivo to drink over its first three years.
A hot, very dry year in Puglia with one of the earliest harvests on record and a smaller crop. Dry weather kept the grapes healthy and the fruit concentrated. Drink it young while that ripe fruit is fresh.
Early reports from the Salento harvest point to a steady, warm and dry season with good air flow. The grapes were healthy and the crop bigger than 2024. A young, fruit-first Primitivo to drink over its first three years.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Orion Wines was founded in 2010 and works with a small number of growers and wineries across Italy. Zensa, said 'senza', means 'without'. No chemical sprays, no weedkiller in the vineyard, and no animal products in the cellar.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Puglia IGT is the region-wide label, so the grapes can come from anywhere in Puglia.
Letting weeds grow and mowing them back takes more labour per vine than spraying. So does confusing insect pests with pheromone instead of chemicals. The EU organic certificate adds inspection costs on top.
Manual picking and older, low-yielding vines mean fewer bottles from each Salento vineyard than a machine-harvested young planting would give.
Second-use barrels cost far less than new ones. Only 30% of the wine goes into barrel at all, which keeps the barrel bill modest for a wine sold at £15 to £18.
An IGP Primitivo can be sold young, so no cellar stock sits for years, and the drink-within-three-years window keeps the cost of holding the wine low.
Of the £15.10 bottle at 13.5% alcohol, about £3.10 is duty and £2.52 is VAT, so about £5.60 of the price is tax. Duty is 0.75 litres x 13.5% x £30.62 per litre of pure alcohol.
Dishes that go with this wine
Rich baked pasta and braised red meat come first, and the barbecue is a close second. The gentle tannin comes from fermenting whole, uncrushed grapes with a soft extraction. So the wine never dries out next to food.
A rich lasagna or a long-cooked ragù has weight, and this full, soft Primitivo matches it instead of hiding behind it. The ripe cherry sits on top of the meat and tomato. The gentle tannin never fights the sauce. Rich baked pasta and braised red meat are where this wine belongs.
Try with: Lasagna · Ragu alla bolognese · Anelletti al forno · Pasta alla Norma · More pairings →
Fat and char want ripe fruit and a little grip. The plum and cherry in this Puglia Primitivo stand up to a smoky rib. Its gentle tannin cuts the fat without drying the mouth. A soft, fruit-led Primitivo is the classic barbecue red of southern Italy.
Try with: BBQ ribs · Pulled pork · Ribeye steak · Lamb chops · More pairings →
Roast meat softens tannin, and this Primitivo has only gentle tannin to start with. So the match is all about the fruit. Ripe cherry and a spiced edge sit well next to lamb with mint sauce or a plain roast beef. The wine stays smooth to the last slice.
Try with: Roast Lamb with Mint Sauce · Sunday Roast Beef · Beef wellington · Shepherd's Pie · More pairings →
Salt makes a ripe red taste sweeter and rounder, which suits a Primitivo full of cherry and dried fruit. A strong cheddar or an aged pecorino brings out the toasted almond note in the glass. The soft tannin does not clash with a crumbly texture.
Try with: Strong cheddar cheese · Pecorino sardo e pan carasau · Cheese board · Lancashire Cheese
The spiced cherry on the finish meets the pepper and paprika of a diavola head on. A tomato base needs a red with soft acidity and plenty of fruit. This Salento Primitivo has both, so the pizza tastes riper and the wine tastes fresher.
Try with: Pizza Diavola · Pizza Margherita · Pizza Romana · Sfincione, Sicilian Pizza · More pairings →
Chilli heat turns a ripe, full red bitter and hot. A sweet-and-sour sauce makes its fruit taste flat. Raw fish and oysters clash with any red that has seen oak. A dry white with fresh acidity suits those dishes far better: a Fiano from Puglia or a Vermentino di Sardegna.
Skip with: Chicken jalfrezi · Sweet and sour pork · Nigiri Sushi · Green curry · Oysters · Pairing guide →
This is not a wine to lay down. Vines of 20 to 35 years give it concentration. But the short time in used oak and the soft tannin are built for early drinking. Open the 2024 now and finish the 2025 by 2028.
For the main offer above.
A short splash decant softens the first-pour edge and opens the aromatics.
Aim for the cooler end on a warm day; warmer end opens up more aromatics.
Made to drink young: a Puglia IGP Primitivo with only part of the wine in used oak for eight months, best within three years of the harvest.
£14.10 for a 75cl bottle of the 2025, at Vino.com, is the best price we track, and we have no signal of further discounting.
Read directly from each retailer’s public product page several times a week. Last refresh: 6 Nov 2026, 05:49 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighThe name on the label is a brand of Orion Wines, not the estate that grew the grapes. Zensa is the organic range of Orion Wines, a company founded in 2010 in Lavis near Trento that works with partner growers across Italy. This Primitivo comes from organic vineyards in Salento, in southern Puglia, not from a single named estate. How we tell estate, shop and brand labels apart.
Confidence · HighBased on the producer's published tasting notes.
Confidence · HighFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, from how this wine is made, the rules of its appellation, UK duty and VAT and the price shops charge for it today. Not a quote from the producer or a retailer.
Confidence · MediumThe drinking years for the main offer apply to its 2025 vintage. Treat them as advice, not a forecast for the bottle in your hand.
Confidence · MediumZensa is the organic range of Orion Wines, a company founded in 2010 and based in Lavis near Trento. The grapes come from organic vineyards in Salento, in southern Puglia. The company works with a small number of partner growers, so there is no single estate behind the label.
Yes. It is certified organic under EU rules and grown without chemical sprays or weedkiller. Orion Wines uses no animal products at any step of its winemaking, so it is vegan too. The name is said 'senza', the Italian for 'without'.
Cherry, dried berries and toasted almond on the nose. Then a full but soft, silky mouthful with ripe fruit and a spiced, lingering finish. Only 30% of the wine spends eight months in used oak, so the oak shows as a vanilla edge rather than heavy wood.
Between £15 and £18 a bottle at the two shops listed on this page. The 2025 is £15.10 and the 2024 is £17.99, both the standard 75 cl bottle. Prices move, so check the offers above before you buy.
Drink it within three years of the harvest. It is made for early drinking: soft tannin, fresh fruit and only part of the wine in oak for eight months. The 2024 is ready now, and the 2025 will be at its best up to 2028.
Rich baked pasta, slow-cooked meat and anything from the barbecue. Lasagna, a beef ragù, lamb shank or smoky ribs all suit its ripe cherry and soft tannin. Keep it away from hot curries and raw fish.
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How retailer prices are sourced.
Prices and stock are read from each retailer’s public product page several times a week. Outbound buy links carry rel="nofollow sponsored noopener". The list is sorted by price; we do not accept payment for placement.
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