IGT Red Brand label

Passori Rosso Veneto IGT

A brand of 10 International, not an estate

Grapes
Merlot, Corvina
Denomination
Veneto IGT
Region
Veneto
ABV
14%
Drink
Now to 2028

A rich, smooth Veneto IGT red, about 60% Merlot and 40% Corvina, with part of the grapes dried before pressing. Plum, raisin and vanilla over soft tannins, at 14% alcohol. One UK shop sells the 2024, at £15.95.

Price
£15.95

2024 · 75cl · checked 27 Oct · Delivery £7.95, free over £135

Prices read daily from 1 UK retailer. We earn a commission on some links; it never changes the order.

Where to buy Passori, Rosso, Veneto

£15.95 price · 1 retailer in stock · checked 27 Oct 2026

One shop sells this wine in the UK, so there is no price to compare between shops. Each price is the one on its page today, read daily.

Slurp Best price 2024 · 75cl · checked 27 Oct · Delivery £7.95, free over £135
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£15.95 £21.27/L

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Passori Rosso Veneto 2024 tastes like

Plum, raisin and vanilla from a Merlot and Corvina blend with part of the grapes dried before pressing. Soft tannins, 14% alcohol and a touch of sweetness in the fruit.

Tasted by
ItalianWines editorial
Tasted on
15 October 2026
Vintage in glass
2024
Source
Drinker consensus · confidence Medium
Typical of Merlot
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Plum and raisin lead, with blackberry behind them. Vanilla and a sweet oak note sit on top, the mark of a short spell in barrel. That oaky, vanilla edge is the note drinkers pick out most, with dark fruit second.

Black cherryBlack cherry
BlackberryBlackberry
FigFig
PlumPlum
RaisinRaisin
OakOak
VanillaVanilla
ChocolateChocolate
Palate

Full and supple. About six parts Merlot to four parts Corvina, with some of the bunches left to dry before pressing, so the fruit tastes concentrated and carries a touch of sweetness. The tannins are soft and the acidity stays lifted, which keeps all that ripe fruit from turning heavy. At 14% it carries its weight well.

Finish

Warm and smooth, on dried fig and prune, with a trace of chocolate and spice left by the oak.

Overall

A bold, fruity red to open now, made for people who like plenty of ripe fruit and no hard edges. The 2024 comes from a rainy spring and a hot summer in Veneto and drinks best between 2025 and 2028. Passori is a brand label, not an estate wine.

Drink now Best by 2028
Live UK pricing

Buying Passori 2024 in the UK

One UK shop lists the 2024, at £15.95, so there is no price to compare. That sits in the usual band for a Veneto IGT dried-grape red.

Best price · 75 cl · 2024 £15.95 at Slurp
75cl · 2024 available from Slurp £15.95, in stock
Vintages live 2024 Current release: 2024
Per-litre (75cl · 2024 basis) £21.27 Lowest current 75cl · 2024 offer
Last checked 27 Oct 2026 Refreshed once every 24 hours
Wine fit score

Where Passori Rosso Veneto fits

Strongest as a beginner-friendly red and at the table with roasts and braises, where its soft Merlot and Corvina fruit does the work.

Best intro to this style 8.8/10

Merlot-led, soft, fruity and with a touch of sweetness: one of the easiest Italian reds for someone who finds Chianti or Barolo too dry.

Best with food 7.8/10

Soft tannins, lifted acidity and ripe plum fruit suit roasts, braises and cheese, but 14% alcohol and sweet fruit rule out hot spice and raw fish.

Best everyday bottle 7.2/10

Well under twenty pounds, easy to like and happy with a midweek stew or pie, though 14% alcohol makes it a weekend wine for some.

Best value 6.5/10

At £15.95 it sits in the usual UK band for a Veneto IGT dried-grape red: fair value for the style, not a bargain.

Best for an occasion 3.8/10

A brand label at IGT level rather than a named estate or a DOCG, so it is a roast-dinner red, not a bottle for a big occasion.

Best for cellar 2.8/10

A Veneto IGT with no ageing rule, a short spell in oak and fruit built for drinking young; best between 2025 and 2028.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Veneto in five fields

A compact view of what the Veneto denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
Variety list not yet recorded
This bottle: Merlot, Corvina.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Veneto
Style
IGT · Veneto
Classification
IGT (Indicazione Geografica Tipica)
Vintages

The 2024 vintage in Veneto

A rainy, cool spring, a hot summer and a milder September with cool nights. The grapes came in ripe and healthy. Drink the 2024 from 2025 to 2028.

2024 Current release
Best price
£15.95
Retailers
1 in stock
ABV
14.0%
Window
Drink now through 2028

A rainy, cool spring in Veneto gave way to a hot summer and a milder September with cool nights. The grapes came in ripe and healthy. Drink the 2024 from 2025 to 2028.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Passori and the dried-grape reds of Veneto

Passori is a brand label whose trademark 10 International filed in 2014, not an estate. Anthony Gismondi called the 2016 "a big red for the price" and scored it 87.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Veneto is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. Varieties not yet recorded
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Veneto IGT is the region-wide label, so the grapes can come from anywhere in Veneto.

Wine appellations of Veneto
04

Reading the label

  • PassoriBrand, not an estate
  • Merlot · CorvinaGrape varieties
  • Veneto IGTGeographic indication and quality tier
  • 2024Vintage (year of harvest)
  • 14.0% volAlcohol by volume
05

What sits behind the price of Passori, Rosso, Veneto

Tracked from
£15.95
Direction
Mostly cost up
Drivers
3 up / 2 down
Main factor
Part of the grapes dried before pressing
  1. 01

    Part of the grapes dried before pressing

    Cost up

    Drying some of the bunches loses water and weight, so each bottle of Passori needs more grapes than a standard Veneto Merlot. The fruit also waits longer before it reaches the press.

  2. 02

    A short spell in oak

    Cost up

    The brief oak ageing that gives Passori its vanilla and spice adds barrel and cellar time, though it is short, so the cost is modest.

  3. 03

    Veneto IGT: no ageing rule, in Italy's biggest wine region

    Cost down

    Veneto IGT lets the Merlot come from anywhere in the region and sets no ageing minimum, so grapes and cellar time cost less than for a Valpolicella Ripasso. Veneto made about 11.7 million hectolitres in 2024, roughly 27% of Italy's wine and more than any other region.

  4. 04

    A brand label, not an estate bottling

    Cost down

    Passori is a trademark of 10 International, a Surrey wine company, on sale since 2014 and now sold in the UK, Canada, the US and Singapore. A brand label carries no single estate's land cost.

  5. 05

    UK duty and VAT

    Cost up

    Of the £15.95 bottle, about £5.90 is tax: duty of £3.22 at 14% alcohol plus VAT of about £2.66.

01

Part of the grapes dried before pressing

Cost up

Drying some of the bunches loses water and weight, so each bottle of Passori needs more grapes than a standard Veneto Merlot. The fruit also waits longer before it reaches the press.

Perfect Pairings

Dishes that go with this wine

Food Pairing

Dishes for a soft, ripe Merlot and Corvina red

Soft tannins, 14% alcohol and sweet plum fruit want slow-cooked lamb, a Sunday roast or a blue cheese. Keep Passori away from hot curry and raw fish.

Body matching Strong match

Slow-cooked lamb and beef

A 14% Veneto red with soft tannins and sweet plum fruit needs a dish with the same weight. A lamb shank or a beef stew cooked for hours has it. The dried-fruit side of the Merlot and Corvina blend sits inside the gravy rather than fighting it.

Try with: Lamb shank · Beef stew · Brasato al Barolo · Venison Stew

Fat cutting Strong match

Sunday roasts and meat pies

Roast beef, roast lamb and a suet-crust pie all bring fat, and the lifted acidity in this Corvina-Merlot blend cuts through it. The soft tannins do not dry the meat out, so the wine stays smooth from first slice to last.

Try with: Sunday Roast Beef · Roast Lamb with Mint Sauce · Shepherd's Pie · Steak and Kidney Pie · More pairings →

Aromatic bridge Good match

Italian braises and baked pasta

Lasagne and a long-cooked ragu share the wine's own notes: ripe plum, a little spice and a sweet, slow-cooked depth. The dried-grape richness of a Veneto red like Passori echoes the sauce, so the match feels like one dish rather than two.

Try with: Ragu alla bolognese · Lasagna · Brasato al Barolo · Ossobuco alla Milanese · More pairings →

Salt balance Good match

Blue and strong hard cheeses

Salty cheese makes the ripe fruit in this Merlot-led red taste even sweeter, which is the classic trick behind blue cheese and a dried-grape wine. The soft tannins mean nothing turns bitter against a strong cheddar either.

Try with: Blue cheese · Strong cheddar cheese · Cheese board

Sweet balance Good match

Grilled steak and sticky barbecue ribs

A sweet barbecue glaze flattens most dry reds, but Passori has a touch of sweetness of its own, so the two meet level. Char on a ribeye picks up the smoky, oaky edge that drinkers notice most in this Veneto blend.

Try with: Ribeye steak · Sirloin steak · BBQ ribs · Fiorentina steak · More pairings →

Avoid Clash

Hot curries, raw fish and sweet-and-sour sauces

Chilli heat makes 14% alcohol burn, and a hot green or fish curry turns this ripe Veneto red harsh. Raw fish and oysters clash with its oak and sweet fruit. A sweet-and-sour sauce out-sweetens the wine and leaves it tasting flat.

Skip with: Green curry · Goan fish curry · Nigiri Sushi · Oysters · Sweet and sour pork · Pairing guide →

Drinking + cellar

Keeping Passori 2024: open it young

This is not a cellar wine. A Veneto IGT with a short spell in oak, its plum and raisin fruit is at its best between 2025 and 2028.

Drinking window
2025 → 2028

Best in the years above; holds without falling over either side.

Decanting
30 minutes

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Low

A Veneto IGT with no ageing rule, a short spell in oak and fruit built for drinking young; best between 2025 and 2028.

Buy now or wait?
Buy now

£15.95 for a 75cl bottle of the 2024, at Slurp, is the best price we track, and we have no signal of further discounting.

Sources & trust

Where the facts on Passori come from

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 27 Oct 2026, 05:11 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Who owns this label

The name on the label is a brand of 10 International, not the estate that grew the grapes. Passori is a brand of 10 International, a wine company based in Surrey: it filed the trademark in 2014 and the mark was registered in 2015. The front label names no estate, and shops and critics list the producer simply as Passori. How we tell estate, shop and brand labels apart.

Confidence · High
Tasting notes

Drawn from published drinker ratings, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium

Common Questions

Passori is about 60% Merlot and 40% Corvina, the red grape of Valpolicella. The Merlot brings ripe plum and dark fruit; the Corvina adds freshness and structure.

Partly. Some of the bunches are dried before pressing, which concentrates the fruit and gives the raisin and dried fig notes. It is not a full Amarone-style drying, so the wine stays at 14% and keeps a fresh edge.

Passori is a brand label, not an estate. The trademark belongs to 10 International, a wine company based in Surrey, which filed it in 2014, and shops and critics list the producer simply as Passori. The wine is a Merlot and Corvina blend sold under the Veneto IGT label.

Slurp sells the 2024 at £15.95 a bottle. It is the only UK shop with this wine, so there is no price to compare between shops.

It is sold as a dry red, but the dried grapes leave a touch of sweetness in the fruit, with soft tannins and 14% alcohol. If you find most Italian reds too sharp, this is the softer end of the scale.

Drink it between 2025 and 2028. It is made to be enjoyed young, and the plum and raisin fruit will fade rather than improve with longer keeping.

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Passori, Rosso, Veneto