IGT Red

Gaja Ca' Marcanda Promis

Ca Marcanda
Grapes
Sangiovese, Merlot, Syrah
Denomination
Toscana IGT
Region
Tuscany
ABV
14%
Drink
Now to 2033

Gaja bought this Bolgheri land in 1996, after talks so long the estate is named after them. Promis is the easy one: Merlot, Syrah and Sangiovese, a year in oak, soft dark fruit with black pepper and coffee. A well-liked way into the name.

Best price
£39.77

2024 · 75cl · checked 25 Oct · Delivery charged at checkout

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Vintages 2024 2023

Prices read daily from 7 UK retailers. We earn a commission on some links; it never changes the order.

Where to buy Gaja Ca' Marcanda Promis

£39.77 best price · 6 retailers in stock · checked 25 Oct 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

8wines Best price 2024 · 75cl · checked 25 Oct · Delivery charged at checkout Code NEWCUST8J: Enter NEWCUST8J to get £8 off with the minimum wine order of £88. Valid only for new customers, until 31 Dec 2027
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£39.77 £53.03/L
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Noble Green Wines Best price 2023 · 75cl · checked 25 Oct · Delivery £9.50, free on 3 bottles (England and Wales)
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£43.90 £58.53/L
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Hedonism Wines Best price 2023 · 75cl · checked 25 Oct · Delivery from £8.95, free on 6 bottles
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£50.00 £66.67/L
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Millesima Best price 2023 · 75cl · checked 25 Oct · Delivery £20, free on 5 bottles
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£52.70 £70.27/L
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Vinissimus Best price 2024 · 75cl · checked 25 Oct · Delivery charges may apply
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£61.15 £81.53/L
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QuieroVinos Best price 2023 · 75cl · checked 25 Oct · From Spain: delivery from €15.25, UK duty and VAT extra
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£39.79 £53.05/L
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Unavailable (3)
8wines Best price 2023 · 75cl · checked 20 Oct · Delivery charged at checkout Code NEWCUST8J: Enter NEWCUST8J to get £8 off with the minimum wine order of £88. Valid only for new customers, until 31 Dec 2027
Out of stock
£44.08 £58.77/L
Out of stock
Vino.com Best price 2023 · 75cl · checked 25 Oct · Delivery usually £16.90, free on 3 bottles Code WINE6R8T: £17 off your first wine order with £180 minimum spend, until 13 Jan 2028
Out of stock
£45.80 £61.07/L
Out of stock
Hedonism Wines Best price 2022 · 75cl · checked 25 Oct · Delivery from £8.95, free on 6 bottles
Out of stock
£50.00 £66.67/L
Out of stock

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Ca' Marcanda's Promis tastes like

Black pepper, cloves and roasted coffee lead, the notes Ca' Marcanda itself writes of for the 2023. Behind them sit oak, black fruit and a leathery, smoky edge.

Tasted by
ItalianWines editorial, from the producer's notes
Vintage in glass
2023
Source
Producer notes · confidence High
Typical of Sangiovese
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Black pepper and cloves come first, with red cherry and a sharp rhubarb edge behind them. Roasted coffee sits under all of it and gives the glass its weight, and a little oak and vanilla round it off.

CoffeeCoffee
SmokySmoky
Black cherryBlack cherry
PlumPlum
LeatherLeather
OakOak
Black pepperBlack pepper
Palate

Austere is Ca' Marcanda's own word for the 2023, and the grip is less concentrated than in the estate's bigger Bolgheri reds. That is what makes it easy. The tannins are broad and soft rather than firm. Black plum and cherry carry the middle, and the pepper from the nose comes straight through.

Finish

A year in oak, done to each grape on its own before blending, leaves a light smoky trail rather than a woody one. It fades slowly and stays dry.

Overall

This is the gentle end of a famous name, and a well-liked one. Made on lime and clay soils that hold water and slow ripening, it keeps freshness at 14% alcohol.

Drink now Best by 2033
Live UK pricing

Buying Promis: seven shops, three vintages

Seven shops list Promis here, across the 2022, 2023 and 2024. The 2023 is the one most of them carry, and it is the year James Suckling scored 94 points.

Best price · 75 cl · 2024 £39.77 at 8wines
Price spread · 75cl · 2024 £39.77 - £61.15 Across 2 UK retailers with 75cl · 2024 in stock
Retailers · 75cl · 2024 2UK 2 in stock
Vintages live 2024 · 2023 Current release: 2024
Per-litre (75cl · 2024 basis) £53.03 Lowest current 75cl · 2024 offer
Last checked 25 Oct 2026 Refreshed once every 24 hours
Other vintages and formats: 1 price line

75cl · 2023: £43.90 - £52.70, 3 UK retailers

Wine fit score

Where Promis fits, and where it does not

Merlot leads and the tannins are soft, which makes this one of the gentler ways into a famous Italian name. Price is the catch. At over 40 pounds a bottle it is a weekend wine, not a Tuesday one.

Best with food 8.6/10

Merlot-led with soft tannin and real freshness, so it works across grilled beef, lamb, roast pork and baked pasta without fighting any of them.

Best intro to this style 8.2/10

Nothing here is hard work: familiar grapes, dark fruit, soft tannin and a sweet oak edge. Only the price stops it being an obvious first bottle.

Best for an occasion 7.2/10

A Gaja label carries weight at a table, and this is the affordable way to put one there. It is the entry wine of the estate, so it lacks the drama of the Bolgheri DOC bottles.

Best value 6.2/10

Prices here run from the low forties to the high fifties, and James Suckling gave the 2023 94 points. Part of what you pay is the Gaja name, so it is fair rather than a bargain.

Best for cellar 4.2/10

One year in oak and a few months in bottle, then out. It keeps about nine to ten years from the vintage, but the best of it comes early. This is not a bottle built to reward a long wait.

Best everyday bottle 3.0/10

It drinks easily enough for a weeknight, but at over 40 pounds a bottle almost nobody will open it on one.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Toscana in five fields

A compact view of what the Toscana denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
Variety list not yet recorded
This bottle: Sangiovese, Merlot, Syrah.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Arezzo · Firenze · Grosseto · Livorno · Lucca · Massa Carrara · Pisa · Pistoia · Prato · Siena
Source: Disciplinare.
Style
IGT · Toscana
Classification
IGT (Indicazione Geografica Tipica)
What that means →
Vintages

2022, 2023 and 2024 on the Bolgheri coast

Ca' Marcanda publishes a season report for every year. 2022 was a drought year rescued by August rain. 2023 brought a week at 42C in mid-August, then cool September nights. 2024 was wet and late, with the red harvest running into October.

2024 Current release
Best price
£39.77
Retailers
2 in stock
ABV
14.0%
Window
Drink now through 2033

A warm, wet year that kept the estate busy against mildew from April to July. Dry weather in July and August pulled the vines back into line, but ripening still ran about ten days late. The red harvest went from 3 September to 8 October, broken up by rain.

2023 Previous release
Best price
£43.90
Retailers
4 in stock
ABV
14.0%
Window
Drink now through 2033

A cold wet start, then a mid-August week at 42C, then 90mm of rain that saved it. September stayed warm by day and dropped to 13C at night, which kept the acidity bright. The estate picked from 20 August to 10 October, and James Suckling scored this one 94 points.

2022 Sold through
Best price
not listed
Retailers
0 in stock
ABV
14.5%
Window
Drink now through 2032

A drought ran from late winter through a torrid July, then August and September rain let the vines finish. Ca' Marcanda measured 600mm of rain across the year and called the quality very good, with the wines surprisingly fresh. The ripest of the three years here at 14.5% alcohol.

2024 Current release
Best price
£39.77
Retailers
2 in stock
ABV
14.0%
Window
Drink now through 2033

A warm, wet year that kept the estate busy against mildew from April to July. Dry weather in July and August pulled the vines back into line, but ripening still ran about ten days late. The red harvest went from 3 September to 8 October, broken up by rain.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Toscana IGT, and why Gaja uses it here

The grapes grow in Bolgheri and Bibbona, but the label says Toscana IGT. The estate keeps the Bolgheri DOC name for Magari and Camarcanda. Toscana IGT covers the whole region, so the rules leave the ageing to Gaja.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Toscana is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. Varieties not yet recorded
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Toscana falls within Tuscany, covering Arezzo · Firenze · Grosseto · Livorno · Lucca · Massa Carrara · Pisa · Pistoia · Prato · Siena.

The zone the estate stands in The producer

Made at Ca Marcanda, Castagneto Carducci. Directions

04

Reading the label

  • Ca MarcandaProducer / estate
  • Sangiovese · Merlot · SyrahGrape varieties
  • Toscana IGTGeographic indication and quality tier
  • 2024Vintage (year of harvest)
  • 14.0% volAlcohol by volume
05

What sits behind the price of Gaja Ca' Marcanda Promis

Tracked from
£39.77
Direction
Mostly cost up
Drivers
4 up / 1 down
Main factor
The Gaja name on the label
  1. 01

    The Gaja name on the label

    Cost up

    The Gaja family has made wine at Barbaresco since 1859, and that reputation is priced in. Promis is the entry red of their Bolgheri estate, so you pay a slice of the family premium without paying Barbaresco money.

  2. 02

    A year in oak before the blend is made

    Cost up

    Each of the three grapes spends 12 months in oak on its own, then they are blended and rest a few more months in bottle. About a year and a half of stock sitting in a cellar has to be paid for somewhere.

  3. 03

    Bolgheri land bought in 1996

    Cost up

    Angelo Gaja spent months negotiating for this land at Castagneto Carducci, about 140 football pitches of it, and that is how the estate got its name. Coastal Bolgheri is some of the dearest vineyard land in Tuscany.

  4. 04

    UK duty and VAT

    Cost up

    At 14% alcohol, UK duty is about 3.20 pounds a bottle on the February 2026 table, and VAT adds a fifth on top. On a 45 pound bottle that is close to 11 pounds before the shop or the estate sees anything.

  5. 05

    Toscana IGT, not the Bolgheri DOC name

    Cost down

    Magari and Camarcanda come from the same cellar and carry the Bolgheri DOC name. One German merchant lists Camarcanda at four times the price of Promis. The plainer Toscana IGT label is part of why this bottle stays reachable.

01

The Gaja name on the label

Cost up

The Gaja family has made wine at Barbaresco since 1859, and that reputation is priced in. Promis is the entry red of their Bolgheri estate, so you pay a slice of the family premium without paying Barbaresco money.

Perfect Pairings

Dishes that go with this wine

Cochinita Pibil plated with pork, orange peel, chili

Cochinita Pibil
Tagliatelle al ragu alla bolognese in a dark stoneware bowl, topped with grated parmesan

Ragu alla bolognese
Food Pairing

Soft tannin and 14% alcohol: what fits

The 2023 is austere, in Ca' Marcanda's word, with a less concentrated grip. That grip is lighter than in the estate's bigger Bolgheri reds. Soft tannin like that points at roast and grilled meat rather than anything delicate: beef, lamb and veal first.

Tannin softening Strong match

Grilled beef, straight off the coals

Fat from a rare steak coats your tongue, and the tannin in Promis strips it away so the next bite tastes as good as the first. The grip here is broad and soft, so it never dries the meat out. This is Tuscany's own habit: a big grilled steak with a medium-bodied red.

Try with: Fiorentina steak · Ribeye steak · Sunday Roast Beef · Sirloin steak

Body matching Strong match

Slow beef ragu and baked pasta

A long-cooked ragu is sweet and heavy, and it flattens a light wine. Promis has the weight to sit level with it without burying the meat, because Merlot leads and the alcohol sits at 14%. Sangiovese in the blend adds the sour-cherry lift that a tomato sauce wants.

Try with: Ragu alla bolognese · Lasagna · Eggplant parmesan · Anelletti al forno · More pairings →

Aromatic bridge Strong match

Lamb with rosemary and pepper

Rosemary, black pepper and roast lamb all pull in the same direction, and the wine meets them halfway. Ca' Marcanda's own note names black pepper and cloves, which is the Syrah in the blend talking. The herb on the meat and the spice in the glass end up as one flavour.

Try with: Rack of lamb · Lamb chops · Leg of lamb · Roast Lamb with Mint Sauce · More pairings →

Fat cutting Good match

Porchetta, salami and other fatty pork

Rich pork leaves a film of fat that dulls everything after it, and the wine's acidity cuts through and resets your mouth. Promis keeps that freshness because its vineyards sit on lime and clay soils that ripen the grapes slowly. Cured meat belongs on the table with this wine too.

Try with: Porchetta · Lucanica · Porceddu · Melton Mowbray Pork Pie · More pairings →

Body matching Good match

Game stews and roast birds

Game tastes of iron and earth, and it needs a wine with a savoury side or it reads as sweet. The leather and smoke in Promis do that job here. Wild boar stew works for the same reason.

Try with: Venison Stew · Roast Pheasant · Roast Duck · Beef stew · More pairings →

Avoid Clash

Skip the chilli heat

Chilli burns hotter next to alcohol, and Promis carries 14%. The oak and the roasted coffee note turn bitter against it, so both the food and the wine come off worse. Save this bottle for meat that is seasoned rather than fired up.

Skip with: Pizza Diavola · Chicken madras · Szechuan beef · Tteokbokki · Pairing guide →

Drinking + cellar

Keeping Promis, or opening it

Promis is sold ready to drink, a year after the oak and a few months after bottling. Drinkers still enjoy the 2002, so the wine can age. The estate still builds this one for the fruit, not the wait.

Drinking window
2026 → 2033

Best in the years above; holds without falling over either side.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
Medium

One year in oak and a few months in bottle, then out. It keeps about nine to ten years from the vintage, but the best of it comes early. This is not a bottle built to reward a long wait.

Buy now or wait?
Buy now

£39.77 for a 75cl bottle of the 2024, at 8wines, is the best price we track, and we have no signal of further discounting.

Sources & trust

Sources behind this Promis page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 25 Oct 2026, 02:57 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Based on the producer's published tasting notes.

Confidence · High
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Promis, Bolgheri and its three grapes

Producer
Ca Marcanda Tuscany
Grapes
Sangiovese Merlot Syrah
Denomination
Toscana IGT
Region
Tuscany Region guide
Cuisine
Italian Cuisine 1 dishes paired Mexican 1 dishes paired

Common Questions

Dark fruit first, then black pepper, roasted coffee and a light smoky edge. Ca' Marcanda's own note for the 2023 picks out red cherry, cloves and rhubarb. The tannins are soft, so it is easy to drink young.

Merlot leads, with Syrah and a smaller share of Sangiovese. The estate ferments the three apart for about 15 days, ages each one for a year in oak, then blends them. The split is roughly 55% Merlot, 35% Syrah and 10% Sangiovese.

Promis grows in Bolgheri and next-door Bibbona, but it is sold under the wider Toscana IGT name. Two other reds from the same estate, Magari and Camarcanda, carry the Bolgheri DOC name instead. That plainer label is one reason Promis costs a quarter of what the estate's top red does.

Grilled and roast red meat, above all. A Fiorentina steak, a beef ragu, roast lamb or a slow game stew all work. Aged cheese and wild boar suit it too.

About nine to ten years from the vintage, and the best of it comes in the first half. Ca' Marcanda releases it after a year in oak and a few months in bottle, so it is ready when you buy it. You will see longer windows quoted, but the pleasure here is the fruit.

Promis is the entry red of the same Gaja estate and the cheapest of the three. It is led by Merlot, while Magari and Camarcanda lean on Cabernet and carry the Bolgheri DOC name. Promis is the one to open on a normal evening.

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Gaja Ca' Marcanda Promis
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