Definition by Majestic Gavi di Gavi DOCG
Araldica Vini Piemontesi
- Grape
- Cortese
- Denomination
- Gavi/Cortese di Gavi DOCG
- Region
- Piedmont
- ABV
- 12%
- Body
- Light to medium
- Drink
- Now–2028
Majestic's own-label Gavi, made by the Araldica cooperative at its La Battistina estate between Gavi and Novi Ligure. All Cortese, kept in tank until bottling: clean apple and pear, lemon, a herby finish. £14.50, or £10.50 in a mixed six.
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Where to buy Definition by Majestic Gavi di Gavi DOCG
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What Majestic's Definition Gavi di Gavi tastes like
Apple and pear from Majestic's buyers and from 150 written Vivino reviews, lemon and lime behind, and a faint almond note in older bottles. Light, very dry and fresh at 12%, with no oak.
- Tasted by
- ItalianWines editorial (drinker consensus)
- Tasted on
- 3 September 2026
- Vintage in glass
- 2025
- Source
- Drinker consensus · confidence Medium
- Taste profile
Apple and pear first, which Majestic's buyers lead with and which 70 of the 150 written Vivino reviews mention. Then lemon and lime, and a faint almond note that drinkers of older vintages pick up.
Light, very dry and fresh at 12%, with crisp acidity and no oak at all. The wine goes from tank to bottle, so the fruit stays clean and the texture stays lean. A herby, slightly bitter edge on the finish is typical of Cortese and is what Majestic means by herbaceous.
Short to moderate, clean and citrussy, ending on that herby bitterness.
Majestic's house Gavi, made by the Araldica cooperative that fifty growers founded with a village priest in 1954. On Vivino the Definition Gavi averages 3.7 from 546 ratings, with the 2020 badged in the site's top 9%. Drink it cold and young, with seafood or pesto.
Buying Definition Gavi di Gavi: a Majestic exclusive
Majestic is the only shop selling it, at £14.50 a bottle or £10.50 each in any mixed six. The 2025 is on the shelf under a screwcap, and nine of the ten customers who have reviewed it would buy it again.
How Definition Gavi scores for food, value and everyday drinking
Four scores out of ten. It rates highest for someone new to Italian wine, then with food, then as an everyday bottle, and well on value at £10.50 in a mixed six.
Clean, dry, light and sealed with a screwcap. A safe first Italian white at £10.50 in a mixed six.
Shellfish, pesto, white fish, cured meat and fried starters all fit. Only red meat and chilli do not.
At £10.50 in a mixed six and 12%, this is a weeknight white.
£14.50 alone is ordinary for a Gavi di Gavi; £10.50 in a mixed six is a good price for the real thing.
A pleasant, correct Gavi under an own-label. Not a bottle that marks an event.
Made in tank for freshness. Drink it within two or three years.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
Gavi/Cortese di Gavi in five fields
A compact view of what the Gavi/Cortese di Gavi denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
The 2025 Definition Gavi di Gavi
The 2025 is the vintage on sale, at 12% on the Majestic label against 12.5% for the wine on Vivino. Araldica keeps it in tank until bottling, so it is a white to drink young.
- Lowest price
- £14.50
- Retailers
- 1 in stock
- ABV
- 12.0%
- Window
- Drink now through 2028
The 2025 is the vintage on the Majestic shelf, at 12%. Araldica keeps the wine in tank until bottling to hold its freshness, so drink it within two or three years of the harvest.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Perfect Pairings
Dishes that go with this wine
Light, dry and 12%: what fits this Gavi
Majestic puts it with seafood, shellfish and pasta with pesto. Vivino's list is shellfish, pasta, starters, lean fish and cured meat. Light, fresh, salty food is the thread.
Shellfish and mussels
Majestic's own match is seafood and shellfish, and Vivino's list starts with shellfish. A dry, lean white with crisp acidity does the job a squeeze of lemon does on a plate of mussels.
Try with: Impepata di cozze · Fregula ai frutti di mare · Cozze arraganate · Polpo alla pignata · More pairings →
Pesto and Ligurian food
Majestic suggests pasta with pesto, and Gavi sits only thirty kilometres from the Ligurian coast. The wine's herby edge meets basil and olive oil head on, and its freshness cuts the richness of the cheese and pine nuts.
Try with: Trofie al pesto · Focaccia Genovese · Focaccia di Recco · Torta pasqualina · More pairings →
Lean white fish
Vivino lists lean fish. A light, delicate fish needs a light, delicate wine, and this one is exactly that at 12% with no oak.
Try with: Baccala Mantecato · Polenta e schie · Brodetto alla giuliese · Baccala a Ciuredda · More pairings →
Cured meat and Piedmont starters
Cured meat is on Vivino's list for this wine. Salt makes a lean white taste rounder and fruitier, and there is no tannin here to turn bitter against it.
Try with: Vitello Tonnato · Gnocco fritto · Crescia · Peperoni Cruschi · More pairings →
Fried starters
Fried food leaves oil on the palate, and crisp acidity washes it off between bites. A cold, lean Gavi is the classic glass for a plate of fried things.
Try with: Arancini · Pizza Fritta · Frittata di maccheroni · Fish and Chips · More pairings →
Skip red meat and hot chilli
A light, dry white like this vanishes next to steak or braised beef. Hot chilli does the reverse and makes the wine taste thin and sour. Keep it for fish, vegetables and pasta.
Skip with: Fiorentina steak · Brasato al Barolo · Chicken madras · Szechuan beef · Pairing guide →
Keeping Definition Gavi: drink it young
Made in tank for freshness and bottled under a screwcap. Drink it within two or three years of the harvest, well chilled. There is nothing to gain from waiting.
Best in the years above; holds without falling over either side.
A short splash decant softens the first-pour edge and opens the aromatics.
Made in tank for freshness. Drink it within two or three years.
£14.50 is the lowest tracked offer for the current vintage and we have no signal of further discounting.
Sources behind this Definition Gavi page
Read directly from each retailer’s public product page once a day. Last refresh: 13 Sep 2026, 01:17 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighDrawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumDefinition Gavi di Gavi, its grape, region and pairings
Common Questions
Araldica, the Piedmont cooperative that fifty growers founded in 1954 under a village priest, don Carlo Montrucchio. It makes this Gavi at its La Battistina estate on the road between Gavi and Novi Ligure, an estate of Cortese vines only.
That the grapes come from the town of Gavi itself, not just the wider zone. The Gavi DOCG covers all or part of eleven towns in the province of Alessandria, and only wine from the town of Gavi may add its name twice.
Cortese, on its own. The first vineyards planted only with Cortese went in at Gavi in 1856, on estates owned by the Marquis Cambiaso, according to the Gavi consortium.
Clean apple and pear, then lemon and lime, with a herby, faintly bitter finish. It is light and very dry at 12%. On Vivino the Definition Gavi averages 3.7 from 546 ratings.
Seafood, shellfish and pasta with pesto, which is Majestic's own suggestion. Vivino adds lean fish, starters and cured meat.
£14.50 a bottle at Majestic, or £10.50 a bottle when you buy any six wines. It is a Majestic exclusive in the UK.
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