DOCG Red

Roagna Barolo Pira

Azienda Agricola Roagna – I Paglieri

Grape
Nebbiolo
Denomination
Barolo DOCG
Region
Piedmont
ABV
13.5%
Body
Medium to full
Drink
20282045

Barolo from the Pira vineyard at Castiglione Falletto, which the Roagna family owns on its own. The grapes sit on their skins for over two months, then the wine rests about five years in old casks and concrete. This is the standard Pira.

Best price
£161.47

2018 · 75cl · checked 13 Sep

Prices read daily from 6 UK retailers. We earn a commission on some links; it never changes the order.

Where to buy Roagna Barolo Pira

£161.47 best price · 5 retailers in stock · checked 13 Sep 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

8wines Best price 2018 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£161.47 £215.29/L
Fieldandfawcett Best price 2018 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£175.00 £233.33/L
Butlers Winecellar Best price 2017 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£175.00 £233.33/L
Xtrawine Best price 2020 · 75cl · checked 12 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£220.00 £293.33/L
Houseofdecant Best price 2020 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£229.99 £306.65/L
Houseofdecant Best price 2018 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£259.99 £346.65/L
Unavailable (1)
Corneyandbarrow Best price 2016 · Case of 6 · £18.22 per bottle · checked 8 Sep
Out of stock
£109.29 £24.29/L
Out of stock

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Roagna's Pira tastes like

Vivino drinkers rate this wine 4.4 out of 5, from 3,362 ratings. Leather and tar come up more often than any other flavour, ahead of cherry and raspberry. This is a savoury red, not a sweet one.

Tasted by
ItalianWines editorial (Vivino drinker consensus, 3,362 ratings)
Tasted on
4 September 2026
Source
Drinker consensus · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Dried rose and tar come first. Monica Larner reviews Italian wine for the Wine Advocate, and she calls Pira's smell dried rose petals and balsamic herbs. Vivino drinkers name leather and tar 204 times, more than any other note. Under that sit cherry, raspberry and a blood orange lift that the Italian merchant XtraWine picks out too.

OrangeOrange
Rose petalRose petal
VioletViolet
CherryCherry
RaspberryRaspberry
TobaccoTobacco
TarTar
LeatherLeather
LiquoriceLiquorice
Palate

Firm and savoury rather than sweet. The grapes stay on their skins for 60 to 70 days here, far longer than most Barolo, and that builds a tannin you feel on your gums. Bright acidity keeps it lively, and a salty thread stretches the wine across the tongue. The York merchant Field and Fawcett found more power in the 2018 than the year had led them to expect.

Finish

Long and dry, closing on tar, tobacco and dried herbs. Roagna uses no new oak at all, so nothing sweet or toasty gets in the way.

Overall

This is the standard Pira, from the Castiglione Falletto vineyard the Roagna family owns on its own, and not the rarer Vecchie Viti or the black-label Riserva. It averages 4.4 out of 5 on Vivino across 3,362 ratings, and it wants slow-cooked beef beside it rather than a night on its own.

Drink now Best by 2041
Live UK pricing

Buying Roagna Barolo Pira in the UK

The five shops here run from £109.29 to £220 a bottle. Corney and Barrow's £109.29 is the odd one out. That is a trade price per bottle in a six-bottle case, with UK duty and VAT still to add. The £161.47 at 8wines is a sale price on the 2018. The rest sit at £175 to £220. Check the vintage and check what tax is included before you compare.

Best price · 75 cl £161.47 at 8wines
Price spread £161.47 - £259.99 Across 5 UK retailers tracked
Retailers tracked 5UK 6 in stock
Vintages live 2020 · 2018 · 2017 Current release: 2020
Per-litre (75 cl basis) £215.29 Per-litre price for the lowest current offer
Last checked 13 Sep 2026 Refreshed once every 24 hours
Wine fit score

Who this bottle suits

This is a wine for someone who already enjoys Barolo. The tannin is firm and the fruit is not sweet, so it makes a hard first Barolo. It is at its best on a table with slow-cooked meat.

Best for cellar 9.2/10

Made for keeping. Barolo must age 38 months before release, Roagna gives this about five years, and Vinous puts the 2020 at its best out to 2045.

Best for an occasion 9.2/10

A single-vineyard Barolo at £175 to £220 in most shops here, from a name Piedmont collectors chase. This is a bottle for a big dinner, not a Tuesday.

Best with food 8.8/10

Firm tannin and bright acidity make this a strong match for slow-cooked beef, game and aged cheese. It needs food with fat or protein beside it to show well.

Best value 5.5/10

It costs about twice what a typical Barolo does in our shops, where the middle price is around £91. Critics rate it near the top of Barolo, so the quality is there, but you pay for one hillside, five years of ageing and heavy demand.

Best intro to this style 3.0/10

A hard place to start. The tannin is firm and the fruit is not sweet. Vinous called Roagna's 2016s austere and said they are not for the uninitiated. The 2020 is more open, but this is still not a first Barolo.

Best everyday bottle 0.8/10

Not a weeknight bottle at these prices. Even the cheapest offer on this page is over £100, and most shops want £175 or more. It wants a proper meal and an hour of air to show what it can do.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Barolo in five fields

A compact view of what the Barolo denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
1 varieties listed
This bottle: Nebbiolo.
Minimum ageing
38 months minimum
Of which 18 months in oak.
Region / area
Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi
Source: Disciplinare.
Style
DOCG · Barolo
Minimum ABV at this colour: 13.0%.
Classification
DOCG (Denominazione di Origine Controllata e Garantita)
Vintages

How the 2016, 2017, 2018 and 2020 differ

2016 gave one of Barolo's longest growing seasons and made the sternest wine of the four. 2017 was hot and dry. In 2018 Luca Roagna waited and picked as late as he could. 2020 is the most open of them now. Vinous puts the 2016 at its best from 2026 and the 2020 from 2028.

2020 Current release
Lowest price
£220.00
Retailers
2 in stock
ABV
13.5%
Window
Ready from 2028 to 2045

A warm year in the Langhe, but never a scorching one. A cooler August gave the grapes time to ripen slowly. Vinous found the 2020s more open than Roagna's austere years, and this one had 60 days on the skins. The longest keeper of the four, best from 2028.

2018 Previous release
Lowest price
£161.47
Retailers
3 in stock
ABV
14.0%
Window
Drink now through 2038

An open, forward year. Luca Roagna held on and picked as late as he could to ripen the tannin, and Vinous called the result stellar. The York merchant Field and Fawcett found more power in it than the vintage led them to expect.

2017 Previous release
Lowest price
£175.00
Retailers
1 in stock
ABV
14.0%
Window
Drink now through 2037

A hot, dry year across the Langhe, and Vinous found the 2017s carried less depth than usual. Roagna picked later than most growers, which helped. Ready sooner than the 2016.

2016 Sold through
Lowest price
not listed
Retailers
0 in stock
Window
Drink now through 2041

2016 gave Barolo one of its longest growing seasons in modern times, with a summer that never turned hot. It is still the sternest of the four years we list. Antonio Galloni of Vinous called Roagna's 2016s potent and austere, and said they need years. Give it until 2026 at the earliest.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Roagna's own hillside in Castiglione Falletto

Pira sits in Castiglione Falletto, the village closest to the middle of the Barolo zone. Roagna owns the whole vineyard, which is unusual here. The plot is sheltered above by the Rocche di Castiglione ridge and below by a small wood.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Barolo is in the DOCG tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 1 varieties listed in the disciplinare
  • Yield ceiling. 8.0 tonnes per hectare
  • Minimum ABV. 13.0% vol
  • Minimum ageing. 38 months total (of which 18 in oak)
  • Tasting panel. Mandatory pre-release tasting commission
03

Region and area context

Barolo falls within Piedmont, covering Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi. The denomination is further divided into 11 sub-zones.

Barolo DOCG zone Wine route in the zone

Made at Azienda Agricola Roagna – I Paglieri, Barbaresco.

Wine route in the zone: Langhe Nebbiolo Route.

04

Reading the label

  • Azienda Agricola Roagna – I PaglieriProducer / estate
  • NebbioloGrape varieties
  • Barolo DOCGGeographic indication and quality tier
  • 2020Vintage (year of harvest)
  • 13.5% vol · 75 clAlcohol by volume and bottle size
  • Imbottigliato all’origineEstate-bottled
05

What sits behind the price of Roagna Barolo Pira

Tracked from
£161.47
Direction
Mostly cost up
Drivers
6 up / 0 down
Main factor
Five years of ageing before the bottle is sold
  1. 01

    Five years of ageing before the bottle is sold

    Cost up

    Barolo law asks for 38 months. Roagna keeps this wine about five years in old casks and concrete. The money sits in the cellar far longer than the rules demand, and that cost lands in the price.

  2. 02

    One hillside in Castiglione Falletto, owned outright

    Cost up

    Roagna is the only owner of the Pira vineyard, and the plot is hemmed in by the Rocche ridge above and a wood below. There is no second source to top up a short year, so supply is capped by one slope.

  3. 03

    Sixty to seventy days on the skins ties up the cellar

    Cost up

    Most Barolo sits on its grape skins for two to four weeks. Roagna leaves it there for 60 to 70 days, which holds a vat for months and limits how much wine the cellar can turn out in a year.

  4. 04

    A wine that collectors chase

    Cost up

    Vivino puts the 2014 Pira in the top 1% of all wines on the site, and Vinous rates the 2016 worth keeping to 2041. That international pull sets the price, not the £91 a typical Barolo fetches across our own shops.

  5. 05

    UK duty and VAT on a £220 bottle

    Cost up

    The 2020 is 13.5% alcohol, which carries £3.10 of UK duty on a 750ml bottle at 2026 rates, then 20% VAT on top. On a £220 shelf price that is about £40 of tax, leaving roughly £180 for the wine, the shipping and the shop.

  6. 06

    Hand picking and two sorts by hand

    Cost up

    Roagna picks into small crates and sorts the bunches by hand twice before anything is crushed, once in the vineyard and once in the cellar. That is a lot of paid hours for a crop off one slope.

01

Five years of ageing before the bottle is sold

Cost up

Barolo law asks for 38 months. Roagna keeps this wine about five years in old casks and concrete. The money sits in the cellar far longer than the rules demand, and that cost lands in the price.

Perfect Pairings

Dishes that go with this wine

Food Pairing

What to eat with Roagna Barolo Pira

The Italian merchant Callmewine lists game, red meat stews, roast meat and aged cheese for this wine. All of them give the tannin something to hold on to. Brasato al Barolo, beef braised slowly in the same wine, is the dish the Langhe built for it.

Tannin softening Strong match

Slow-cooked beef and the local braise

Fat and gelatine from a long braise coat the tongue and take the bite out of tannin, so the meat tastes richer and the wine tastes smoother. Roagna leaves the grapes on their skins for over two months, so there is plenty of tannin to soften. Brasato al Barolo is the Langhe dish built for exactly this.

Try with: Brasato al Barolo · Bollito dei Pastori · Ossobuco alla Milanese · Beef stew · More pairings →

Body matching Strong match

Pheasant, hare and venison

Game is lean and strong-tasting, and it needs a wine of the same weight or it overwhelms the glass. The Italian merchant Callmewine puts game at the top of its list for this bottle. The earthy, savoury side of this Barolo meets it halfway.

Try with: Roast Pheasant · Venison Stew · Sunday Roast Beef · More pairings →

Aromatic bridge Strong match

Truffle and mushrooms

Mushrooms and truffle smell of damp forest floor, and so does this wine after five years in old casks and concrete. Together each one makes the other taste deeper. Roagna sits a few miles from Alba, where the white truffle market is.

Try with: Tajarin al Tartufo · Truffle risotto · Porcini mushroom risotto · Agnolotti del Plin · More pairings →

Acidity matching Good match

Grilled and roast red meat

Fat from a chargrilled steak or a roast coats the mouth, and the acidity in this firm red wipes it clean between bites. That is why a Barolo works on a rib of beef where a soft, jammy red simply sits there.

Try with: Ribeye steak · Lamb shank · Sunday Roast Beef · Fiorentina steak · More pairings →

Fat cutting Good match

Hard aged cheese

Aged cheese leaves fat on the palate, and the acidity in this Barolo cuts straight through it. The salt in the cheese makes the tannin feel softer. Callmewine lists aged cheese for this wine, and Piedmont's own Castelmagno is the local answer.

Try with: Cheese board · Castelmagno · Aged Toma · Parmigiano Reggiano · More pairings →

Avoid Clash

Skip hot chilli and oily fish

Chilli heat makes a tannic red taste bitter and hot, and 14% alcohol makes that worse. Oily fish turns tannin metallic in the mouth. This wine wants slow, savoury cooking, not spice or seafood.

Skip with: Chicken madras · Szechuan beef · Grilled sardines · Sushi · Pairing guide →

Drinking + cellar

Keeping a bottle of Pira

Vinous gives the 2016 a drinking window out to 2041 and the 2020 out to 2045. Roagna already ages the wine about five years before selling it, so a bottle reaches you part way through its life. Lay it on its side somewhere cool and dark.

Drinking window
2028 → 2045

Best in the years above; holds without falling over either side.

Decanting
h1

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
High

Made for keeping. Barolo must age 38 months before release, Roagna gives this about five years, and Vinous puts the 2020 at its best out to 2045.

Buy now or wait?
Buy now

£161.47 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Checked against Roagna's own notes

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 13 Sep 2026, 01:45 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

More from Roagna and Barolo

Common Questions

No. This is the standard Pira. Vecchie Viti is a separate wine made from the oldest vines in the same plot, and Roagna bottles only about 2,000 to 3,000 of it a year. There is also a Pira Riserva in a black label, which the family holds back and sells 15 to 20 years after the harvest.

Dried rose, tar, cherry and liquorice, with firm tannin and bright acidity. On Vivino it averages 4.4 out of 5 from 3,362 ratings, and drinkers name leather and tar more often than any other flavour. It is savoury first and fruity second.

Both help. Vinous puts the 2020 at its best from 2028 and the 2016 from 2026. Antonio Galloni notes that Roagna's wines open up well with air, so pull the cork an hour or two before you pour a young bottle.

Slow-cooked beef and game. Brasato al Barolo, beef braised in this same wine, is the local dish. The Italian merchant Callmewine lists game, braised red meat, roast and grilled meat, and aged cheese for this bottle.

One hillside, five years of ageing before sale, and buyers all over the world. Most shops on this page charge £175 to £220. Our own Barolo listings have a middle price around £91, so this is roughly twice the going rate.

The 2017 and 2018 are 14% alcohol. The 2020 is 13.5%.

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Roagna Barolo Pira
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