DOCG Red

Prunotto Barolo Serra

Prunotto

Grape
Nebbiolo
Denomination
Barolo DOCG
Region
Piedmont
ABV
14%
Body
Medium to full
Drink
Now–2040

Prunotto's first Barolo from Serralunga d'Alba, made for the first time in 2020. Pure Nebbiolo, aged at least 18 months in 50-hectolitre oak casks, it is austere and floral: red fruit with sage and forest floor, roses and violets, over the firm tanni

Best price
£85.00

2020 · 75cl · checked 12 Sep

Prices read daily from 3 UK retailers. We earn a commission on some links; it never changes the order.

Where to buy Prunotto Barolo Serra

£85.00 best price · 3 retailers in stock · checked 13 Sep 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

Xtrawine Best price 2020 · 75cl · checked 12 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£85.00 £113.33/L
Vino Best price 2020 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£94.50 £126.00/L
Houseofdecant Best price 2020 · 75cl · checked 13 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£129.99 £173.32/L

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Prunotto's first Serra actually tastes like

Prunotto's own note for the 2020 and Falstaff's 95-point review describe the same wine from two sides: floral and austere on top, dense and salty underneath.

Tasted by
Prunotto
Tasted on
2 September 2026
Vintage in glass
2020
Source
Producer notes · confidence High
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Dark and lively garnet in the glass. Prunotto call the nose austere and fascinating at the same time: red fruit first, then sage and forest floor, with roses and violets lifting above them. Reviewing the same 2020, Falstaff found tobacco and a little smoke, with fine raspberry sitting in the background.

SmokySmoky
Rose petalRose petal
VioletViolet
CherryCherry
RaspberryRaspberry
TobaccoTobacco
Forest FloorForest Floor
Palate

Generous and elegant in the producer's own words, but the structure is the point. Serralunga d'Alba gives Nebbiolo its firmest tannin, and roughly a week on the skins at no more than 30 degrees, followed by at least 18 months in 50-hectolitre oak casks, has framed that tannin rather than softened it. Falstaff described it as pithy and dense, opening in layers, with a salty note running underneath.

Finish

Long and persistent, closing on the same red fruit the nose opens with.

Overall

This is the first Barolo Serra Prunotto have ever made, from grapes picked on 9 October 2020 and released in small quantity. Falstaff gave it 95 points and said plainly that it still needs time, which is the honest guidance here: a bottle to lay down from Prunotto's historical-vineyard range, not one to open this year.

Best by 2040
Live UK pricing

Where the Barolo Serra 2020 sells, and for how much

A wine made in small quantity in its first vintage does not settle at one price. The live offers below run from 85 to 141.43 pounds, against a 66.70 median for the 319 Barolos on this site.

Best price · 75 cl £85.00 at xtrawine
Price spread £85.00 - £129.99 Across 3 UK retailers tracked
Retailers tracked 3UK 3 in stock
Vintages live 2020 Current release: 2020
Per-litre (75 cl basis) £113.33 Per-litre price for the lowest current offer
Last checked 13 Sep 2026 Refreshed once every 24 hours
Wine fit score

How Barolo Serra scores against the way you will drink it

Six measures weighted for this bottle. Strong on food and cellaring, deliberately weak on everyday drinking and on value at twice the Barolo median.

Best for cellar 9.2/10

Barolo DOCG ageing rules, Serralunga tannin and Falstaff's own note that it still needs time all point the same way: this rewards keeping.

Best for an occasion 9.2/10

A DOCG cru from Serralunga, the first vintage Prunotto ever made of it, produced in limited quantity and scored 95 by Falstaff.

Best with food 8.8/10

Firm tannin and real freshness make this a wine built for the table rather than for sipping alone; it needs fat and protein opposite it.

Best value 4.8/10

The cheapest live offer is 85 pounds against a median lowest price of 66.70 across the 319 Barolos on this site, so it asks about a quarter more than the going rate for the appellation.

Best intro to this style 4.2/10

Austere, tannic and still closed, and priced where a first Barolo should not be. Prunotto's straight Barolo is the better place to start.

Best everyday bottle 1.0/10

At 129.99 pounds a bottle and with years of cellaring still ahead of it, this is not a wine for a Tuesday.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Barolo in five fields

A compact view of what the Barolo denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
1 varieties listed
This bottle: Nebbiolo.
Minimum ageing
38 months minimum
Of which 18 months in oak.
Region / area
Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi
Source: Disciplinare.
Style
DOCG · Barolo
Minimum ABV at this colour: 13.0%.
Classification
DOCG (Denominazione di Origine Controllata e Garantita)
Vintages

The 2020 growing season in Serralunga d'Alba

Prunotto picked on 9 October 2020, after a mild winter, a wet late spring that built groundwater reserves, and a September of wide day-to-night temperature swings.

2020 Current release
Lowest price
£85.00
Retailers
3 in stock
ABV
14.0%
Window
Drink now through 2040

A mild, even season. Rain through May and June slowed the vines but built the groundwater that kept them out of stress in a moderate summer, and a September of wide day-to-night swings brought the fruit in clean on 9 October. Falstaff rated the result 95 points and called it salty and profound, still needing time.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

What sits behind a 130 pound first-vintage Serralunga Barolo

A historical single vineyard in Serralunga d'Alba, Barolo DOCG ageing rules, 50-hectolitre casks and a deliberately small debut release all pull on the price.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Barolo is in the DOCG tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 1 varieties listed in the disciplinare
  • Yield ceiling. 8.0 tonnes per hectare
  • Minimum ABV. 13.0% vol
  • Minimum ageing. 38 months total (of which 18 in oak)
  • Tasting panel. Mandatory pre-release tasting commission
03

Region and area context

Barolo falls within Piedmont, covering Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi. The denomination is further divided into 11 sub-zones.

Barolo DOCG zone Wine route in the zone

Made at Prunotto, Alba.

Wine route in the zone: Langhe Nebbiolo Route.

04

Reading the label

  • PrunottoProducer / estate
  • NebbioloGrape varieties
  • Barolo DOCGGeographic indication and quality tier
  • 2020Vintage (year of harvest)
  • 14.0% vol · 75 clAlcohol by volume and bottle size
05

What sits behind the price of Prunotto Barolo Serra

Tracked from
£85.00
Direction
Mostly cost up
Drivers
5 up / 1 down
Main factor
A historical single vineyard in Serralunga d'Alba
  1. 01

    A historical single vineyard in Serralunga d'Alba

    Cost up

    Prunotto place Serra in the southern part of Serralunga d'Alba and call it an area historically renowned for Barolo. Fruit from the named Barolo communes carries a premium before a bottle is even made.

  2. 02

    First vintage, made in limited quantity

    Cost up

    Prunotto state on their own sheet that 2020 is the first vintage of this wine and that it was produced in limited quantities. A debut release with little stock behind it holds its price.

  3. 03

    Years of ageing before any money comes back

    Cost up

    The wine spent at least 18 months in 50-hectolitre oak casks and then met the rest of the Barolo DOCG ageing requirement, so the cellar carried it for years before the first sale.

  4. 04

    95 Falstaff points on the debut

    Cost up

    A 95-point score on a first vintage turns an unknown label into a sought-after one. The live UK offers run from 85 to 141.43 pounds, against a 66.70 median for Barolo here.

  5. 05

    Large casks rather than new French barriques

    Cost down

    Ageing in 50-hectolitre botti costs far less per bottle in wood than a new-barrique programme would, which pulls against everything above.

  6. 06

    UK duty and VAT

    Cost up

    UK still-wine duty runs to 2.67 pounds a bottle at 14 per cent ABV under the 2026 rates, with VAT on top. On an 85 pound bottle that is a minor share, unlike on a cheap wine where it dominates.

01

A historical single vineyard in Serralunga d'Alba

Cost up

Prunotto place Serra in the southern part of Serralunga d'Alba and call it an area historically renowned for Barolo. Fruit from the named Barolo communes carries a premium before a bottle is even made.

Food Pairing

Nebbiolo tannin and Langhe cooking: what actually fits

Serralunga gives the firmest tannin in Barolo. The dishes below either soften it with fat and protein, or meet its sage and forest-floor side head on.

Tannin softening Strong match

Slow-braised beef, cooked in Barolo itself

Serralunga tannin is firm and drying on its own. The protein and fat in long-braised beef bind to it and the wine reads rounder, which is the reason Piedmont cooks beef in Barolo in the first place.

Try with: Brasato al Barolo · Bollito dei Pastori · Sunday Roast Beef · More pairings →

Aromatic bridge Strong match

White truffle and egg pasta from the same hills

The forest floor and sage Prunotto describe sit in the same register as white truffle. Neither flavour covers the other: the earthy notes in the glass and on the plate extend each other.

Try with: Tajarin al Tartufo · Agnolotti del Plin · Truffle risotto · More pairings →

Fat cutting Good match

Well-aged hard cheese

Fourteen per cent alcohol and firm tannin cut straight through the fat in an aged hard cheese, and the freshness Prunotto note resets the palate between bites.

Try with: Strong cheddar cheese · Lancashire Cheese · Pecorino sardo e pan carasau · More pairings →

Body matching Good match

Game with real depth

This is a full wine without being heavy, and game carries the same weight. Neither side flattens the other, and the mushroom and undergrowth notes on both meet in the middle.

Try with: Venison Stew · Roast Pheasant · Porcini mushroom risotto · More pairings →

Acidity matching Good match

Rich risotto that needs cutting through

Prunotto note the wine's pleasant freshness, and that acidity is what stops a butter-and-marrow risotto from feeling heavy halfway down the plate.

Try with: Risotto alla Milanese · Ossobuco alla Milanese · Pumpkin risotto · More pairings →

Avoid Clash

Chilli heat and sweet-and-sour sauces

Alcohol amplifies chilli burn, and this wine carries fourteen per cent with dense tannin behind it. Sweet-and-sour sauces fight that same tannin and leave it tasting metallic. A softer, lower-alcohol red does this job far better.

Skip with: Szechuan beef · Crispy chilli beef · Lamb bhuna · Peking duck · Pairing guide →

Drinking + cellar

Holding the 2020 Serra rather than opening it

Falstaff scored it 95 and said it still needs time. Prunotto released it after at least 18 months in large oak, and the tannin has years left to settle.

Drinking window
2026 → 2040

Peak around 2032. Best in the years above; holds without falling over either side.

Decanting
h1

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
High

Barolo DOCG ageing rules, Serralunga tannin and Falstaff's own note that it still needs time all point the same way: this rewards keeping.

Buy now or wait?
Buy now

£85.00 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Where the facts on this page come from

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 13 Sep 2026, 01:12 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Notes published by the producer, quoted with attribution.

Confidence · High
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Prunotto, Barolo and Nebbiolo

Producer
Prunotto Piedmont
Grapes
Nebbiolo
Denomination
Barolo DOCG

Common Questions

Serra comes from a vineyard in the southern part of Serralunga d'Alba, while Bussia and Mosconi sit in Monforte d'Alba. Serralunga is the commune Barolo drinkers associate with the firmest tannin and the longest ageing, and Prunotto made this wine for the first time with the 2020 harvest.

Not really. Falstaff scored it 95 points and said it still needs time. Prunotto aged it at least 18 months in large oak casks before release, and the tannin is still firm. Give it a few more years, or decant it for a couple of hours if you open one now.

One hundred per cent Nebbiolo, as Barolo DOCG requires. Prunotto state the blend on their own technical sheet for the wine.

Slow-braised beef is the classic answer in Piedmont, and brasato al Barolo exists for exactly this reason. Egg pasta with white truffle, game, and well-aged hard cheese all work. Avoid chilli heat and sweet-and-sour sauces.

This is a wine to cellar. Kept on its side somewhere cool and dark, a Serralunga Barolo of this quality from 2020 should drink well into the late 2030s.

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Prunotto Barolo Serra