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Novita
A light, juicy Sangiovese from the Rubicone IGT in Emilia-Romagna, made for the Novità label by the Cevico co-op. Redcurrant and cherry with a fresh finish, and just 11%. Screwcap and vegan-friendly: a weeknight red for pasta and charcuterie.
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From the Great Wines Direct card and the grape's own character: redcurrant and cherry, a violet lift, and a fresh finish at a very light 11%.
Juicy redcurrant and cherry, the two fruits on Great Wines Direct's card for this wine, with the touch of violet that runs through light Sangiovese. Nothing oaky or heavy sits behind them; this is about fresh red fruit.
Violet
Cherry
Plum
Raspberry
StrawberryLight-bodied, as its card says, and unusually gentle for Sangiovese at just 11%. The grape's brisk acidity still shows, which is what keeps it juicy rather than thin, and the tannin is a soft brush rather than a grip.
Short, clean and fresh, closing on cherry skin and a last tart redcurrant note.
An easy house red from the Novità range Cevico makes with winemaker Enrico Salvatori. Vivino drinkers rate the label around 3.5: honest weeknight wine, not a contemplation bottle. Its merchant calls it versatile, and the low strength means it even takes a light chill.
Great Wines Direct has listed both the 2024 and the 2025 at £10.84 each under screwcap; the offers table below shows what is available right now.
Scored on its £10.84 price, featherweight 11% strength, screwcap convenience and its brief as the red in Cevico's Novità range.
Light, juicy, low in alcohol and under a screwcap: a first Italian red with no rough edges.
At 11% and £10.84 with a screwcap, it is the definition of a weeknight pour.
Its own card calls it versatile: tomato pasta, pizza, charcuterie and simple red meat all fit. Only big, spicy or blue-cheese plates outgun it.
£10.84 for a branded, screwcap IGT red that drinkers rate around 3.5 on Vivino: fair weeknight value rather than a find.
A pasta-night and picnic red; for a table that expects a statement, reach for a Chianti Classico Riserva instead.
A tank-fresh, screwcapped IGT red at 11%; it is made to be drunk this year, not kept.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Rubicone denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
This is a bottled-young style with no cellar ambitions; the 2025 is the current release and the fresher pick.
The current release. Great Wines Direct lists it at 11%, unusually light for Sangiovese; drink it young, lightly cooled if you like, while the red fruit is juicy.
The current release. Great Wines Direct lists it at 11%, unusually light for Sangiovese; drink it young, lightly cooled if you like, while the red fruit is juicy.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Rubicone IGT covers the Romagna plains and trades DOC strictness for freedom and price. It is where Emilia-Romagna's big co-operatives, Cevico among them, bottle their everyday ranges.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Rubicone is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Rubicone falls within Emilia Romagna, covering Bologna · Forlì-Cesena · Ravenna · Rimini.
Duty at 2026 rates is about £2.53 at 11%, and VAT inside the £10.84 price adds £1.81: roughly £4.34, four pounds in ten, is tax.
Novità is made by Cevico, a co-operative its merchant sheet credits with more than 6,700 hectares of vines; grapes at that scale cost a fraction of estate fruit.
The Rubicone zone is generous Romagna plain with no DOC ageing or yield straitjacket, so fruit is plentiful and the wine ships the year after harvest.
No oak, no long cellar rest and a screwcap closure keep production and packaging costs at the floor of the category.
The merchant card names red meats, tomato-based pasta and charcuterie. The rows below add the reasons: acidity against tomato, salt against soft fruit, and a weight that suits lunch.
Sangiovese's fresh acidity runs level with tomato's, so neither tastes sour: the classic reason this grape and ragù share a table. Tomato-based pasta is on the wine's own card.
Try with: Ragu alla bolognese · Pasta arrabbiata · Pizza Margherita · More pairings →
Charcuterie is the third item on its merchant card, and the logic is regional: a light Romagna red against salumi is an Emilia-Romagna lunch in a glass.
Try with: Gnocco fritto · salami · prosciutto crudo · More pairings →
Its card names red meats, and the soft tannin needs nothing grander than a plain roast or a burger; the meat's protein rounds off what little grip there is.
Try with: Sunday Roast Beef · Ribeye steak · pork meatballs
At 11% it sits closer to many rosés than to most reds in strength, so a midday plate or a picnic does not end the afternoon.
Try with: aubergine parmigiana · lasagne · picnic pies
Barbecue glazes, fierce chilli and strong blue cheese all flatten a light 11% red. For those, open a fuller Italian red instead, a ripe Primitivo or a Chianti Classico, and keep this for pasta night.
Skip with: BBQ ribs · Szechuan beef · Blue cheese · Pairing guide →
Screwcapped, tank-fresh and 11%, this is a wine for the rack by the kitchen, not the cellar. Buy by the meal, not the case.
Best in the years above; holds without falling over either side.
A short splash decant softens the first-pour edge and opens the aromatics.
Aim for the cooler end on a warm day; warmer end opens up more aromatics.
A tank-fresh, screwcapped IGT red at 11%; it is made to be drunk this year, not kept.
£10.84 is the lowest tracked offer for the current vintage and we have no signal of further discounting.
Read directly from each retailer’s public product page once a day. Last refresh: 13 Sep 2026, 00:32 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighA style read drawn from the grape and the appellation, not from this exact bottle. We mark these notes openly so you know what you are reading.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumNovità is a brand made by Cevico, the large wine co-operative group from Emilia-Romagna. The merchant sheet for the range names Enrico Salvatori as its winemaker. It is a multi-region label rather than a single estate, and this red comes from the Rubicone zone of Romagna.
It is made in a deliberately light, early-drinking style, and 11% is the strength Great Wines Direct lists. Most Sangiovese sits at 12.5 to 14%, so this is at the very light end: gentler on a weeknight and happy with a slight chill.
Rubicone is an IGT zone covering the Romagna plains, named after the river Caesar crossed. IGT rules are looser than DOC ones, which suits soft, everyday styles like this and keeps the price down.
Juicy redcurrant and cherry with a fresh finish, per its merchant card: light-bodied, softly dry and gentle at 11%, with the brisk edge Sangiovese always keeps.
Its card suggests red meats, tomato-based pasta dishes and charcuterie. Pizza, ragù and a salami board are the sweet spot; save spicy barbecue and blue cheese for a bigger red.
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Prices and stock are read from each retailer’s public product page once a day. Outbound buy links carry rel="nofollow sponsored noopener". The list is sorted by price; we do not accept payment for placement.
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