DOC

Il Papavero Prosecco

Laithwaites' own-label Prosecco DOC, made from Glera by Conegliano-born winemaker Scipione Giuliani. Dry and gently sparkling at 10.5%, it runs to pear, green apple, lemon and a light almond finish. At £9.99 it is built for aperitivo hour.

UK Market From £11.29 Found across 1 retailer
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Tasting Notes

Pear, lemon and a nip of almond: Giuliani's Glera in the glass

Laithwaites' own note calls this fizz fresh and gently effervescent with almond and citrus; Vivino's 303 ratings add pear, apple and green apple on top. The note below folds the merchant sheet and that drinker consensus into one picture.

Tasted by
ItalianWines editorial (drinker consensus)
Tasted on
17 July 2026
Source
Drinker consensus · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Pear and green apple lead, the two notes Vivino's crowd mentions most across 303 ratings of this fizz, with lemon zest and a whiff of acacia behind. Scipione Giuliani buys Glera from growers he knows across the Prosecco DOC zone, and the nose is textbook for tank-method wine from it: orchard fruit first, no yeasty depth.

LemonLemon
AcaciaAcacia
Green AppleGreen Apple
PearPear
White peachWhite peach
AlmondAlmond
Palate

Dry, exactly as Laithwaites' own spec sheet files it, and light at 10.5% ABV. The mousse is gentle rather than aggressive, matching the merchant's gently effervescent description, and lemony acidity carries white peach and apple through a soft, easy mid-palate.

Finish

Short and clean, closing on the almond note Laithwaites calls out and Vivino reviewers echo as almond and biscuit, then a quick rinse of citrus that asks for a fried starter.

Overall

A 3.7 from 303 Vivino ratings puts it exactly where the £9.99 price says it should sit: honest, party-ready Prosecco rather than a fine-wine impression. Drink it young and cold, per the consorzio's standing advice for Prosecco, and note the 31 May 2027 drink-by on the current release.

Drink now Best by 2027
Live UK pricing

Buying Il Papavero Prosecco at £9.99

This is a Direct Wines exclusive, sold by Laithwaites and its sister club the Sunday Times Wine Club, so expect a single live listing rather than a supermarket price war. At £13.32 per litre it sits mid-band for UK Prosecco DOC.

Best price · 75 cl £11.29 at laithwaites
Price spread £11.29 Across 1 UK retailer tracked
Retailers tracked 1UK 0 in stock · 1 awaiting restock
Vintages live NV Current release: NV
Per-litre (75 cl basis) £15.05 Per-litre price for the lowest current offer
Last checked 28 Jul 2026 Refreshed once every 24 hours
Wine fit score

How Il Papavero scores as an everyday Italian pour

The six Fit dimensions put numbers on what the £9.99 price hints at: 92 for beginners and 90 for everyday drinking against 15 for the cellar, the exact shape of a drink-now aperitivo fizz.

Best intro to this style 9.2/10

A familiar dry Prosecco profile, gentle mousse, 10.5% ABV and a £9.99 price make this about the easiest on-ramp to Italian sparkling wine there is.

Best everyday bottle 9.0/10

Under a tenner, a low 10.5% ABV and no-ceremony fizz make it a weeknight default; scored as the near-inverse of its cellar rating with no price penalty to apply.

Best with food 8.4/10

Zero tannin, lemon-led acidity and a scrubbing mousse cover fried, briny, raw and creamy plates; only big red meat and long braises sit outside its range.

Best value 7.2/10

£9.99 (£13.32 per litre) sits mid-band in the £8-12 UK shelf norm for Prosecco DOC and Vivino's 3.7 from 303 ratings says it drinks at its price; banded editorially because no category price aggregate exists yet.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Prosecco in five fields

A compact view of what the Prosecco denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
5 varieties listed
This bottle: Glera.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Belluno · Gorizia · Padua · Pordenone · Treviso · Trieste · Udine · Venice · Vicenza
Source: Disciplinare.
Style
DOC · Prosecco
Classification
DOC (Denominazione di Origine Controllata)
Retailer Shortlist

Where to Buy

Compare tracked offers from verified retailers at a glance. Logos, sale pricing, and the strongest offer are surfaced first.

Best Live Price £11.29
Retailers Tracked 1
Last Checked 28 Jul 2026
Laithwaites logo

Laithwaites

Best price
Not stated
£11.29
£15.05/L · checked 28 Jul
Visit retailer
75 cl · Case of 1 · Low stock confidence
Vintages

Il Papavero is non-vintage: drink it young

This Prosecco is blended without a vintage statement and tank-fermented for freshness. The Prosecco DOC consortium advises drinking within the year after harvest, and the current Laithwaites release wears a 31 May 2027 drink-by date.

NV Non-vintage
Lowest price
£11.29
Retailers
0 in stock · 1 awaiting restock
ABV
10.5%
Window
Drink now through 2027

Non-vintage by design: Glera parcels are blended and tank-fermented for freshness rather than held on lees, and the release now on sale carries a 31 May 2027 drink-by date. Buy for the year ahead, not the cellar.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Prosecco DOC: the rulebook behind Il Papavero

Prosecco DOC requires at least 85% Glera (Verdiso, Bianchetta Trevigiana, Perera, Chardonnay and Pinots may fill the rest), caps yields at 18 tonnes per hectare and spans nine provinces across Veneto and Friuli. At 667 million bottles in 2025 it is the world's best-selling Italian sparkling wine.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Prosecco is in the DOC tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 5 varieties listed in the disciplinare
  • Yield ceiling. 18.0 tonnes per hectare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Prosecco falls within Veneto , covering Belluno · Gorizia · Padua · Pordenone · Treviso · Trieste · Udine · Venice · Vicenza. The denomination is further divided into 2 sub-zones.

04

Reading the label

  • GleraGrape varieties (in declared order of dominance)
  • Prosecco DOCGeographic indication and quality tier
  • 10.5% vol · 75 clAlcohol by volume and bottle size
05

What sits behind the price of Il Papavero Prosecco

Tracked from
£11.29
Direction
Mostly cost down
Drivers
2 up / 3 down
Main factor
Partner-grower sourcing across a 667-million-bottle DOC
  1. 01

    Partner-grower sourcing across a 667-million-bottle DOC

    Cost down

    Il Papavero owns no vineyards: Scipione Giuliani buys Glera from growers he knows across a denomination that bottled 667 million bottles in 2025, so Laithwaites pays for fruit and winemaking, never estate overhead.

  2. 02

    Martinotti tank fermentation, weeks not years

    Cost down

    The second fermentation happens in pressurised autoclaves, the Prosecco DOC norm, not bottle by bottle; skipping riddling, disgorgement and years on lees is the single biggest saving versus traditional-method fizz.

  3. 03

    Own-label economics: the brand belongs to the merchant

    Cost down

    There is no famous-name premium: Il Papavero is Laithwaites' own asset, sold direct with a money-back guarantee, so the marketing spend that inflates grande-marque sparkling stays out of this £9.99.

  4. 04

    UK duty and VAT: about £4.08 of the £9.99

    Cost up

    At 10.5% ABV this 75cl bottle pays £2.41 alcohol duty (HMRC charges £30.62 per litre of pure alcohol on wine between 8.5% and 22% from 1 February 2026, sparkling paying the same as still) plus £1.67 VAT, so about 41% of the shelf price is tax.

  5. 05

    Prosecco DOC compliance and consorzio protection

    Cost up

    The DOC caps yields at 18 tonnes per hectare, holds blends to at least 85% Glera and now stamps bottles with a state mark and QR code; certification plus the consorzio's global brand-policing is built into every bottle.

01

Partner-grower sourcing across a 667-million-bottle DOC

Cost down

Il Papavero owns no vineyards: Scipione Giuliani buys Glera from growers he knows across a denomination that bottled 667 million bottles in 2025, so Laithwaites pays for fruit and winemaking, never estate overhead.

Food Pairing

Fried, briny and raw: where a 10.5% Glera fizz earns its keep

Vivino's crowd files this bottle under shellfish, aperitif and cured meat, which matches its structure: lemony acidity, a gentle Martinotti mousse and zero tannin. Each match below names the mechanism, from cutting frying oil to riding rice vinegar.

Fat cutting Strong match

Fried aperitivo food: arancini to tempura

Frying coats the palate in fat, and this wine carries the two cleaners that matter: lemony Glera acidity and a Martinotti-method mousse. At 10.5% ABV it rinses and refreshes without adding weight, so the second arancino tastes as good as the first.

Try with: Arancini · Gnocco fritto · Pizza Fritta · Prawn Tempura · More pairings →

Acidity matching Strong match

Sushi and cured fish: citrus against rice vinegar

Sushi rice is seasoned with rice vinegar, and the lemon-and-green-apple acidity Vivino drinkers flag in this Glera runs parallel to it, so neither side turns flat. The gentle fizz lifts delicate raw fish and smoked salmon instead of steamrolling them.

Try with: Nigiri Sushi · Tempura · Scottish Smoked Salmon · More pairings →

Salt balance Good match

Briny shellfish and chip-shop salt

Salt amplifies fruit: against oysters, potted shrimp or properly salted chips, the pear and white peach in this Glera read riper while its acidity keeps the brine honest. Shellfish is the top food tag Vivino's crowd gives the bottle, and the salt axis is why.

Try with: Oysters · Potted Shrimp · Fish and Chips · More pairings →

Aromatic bridge Good match

Pear to pear: creamy risotto and brunch plates

The wine's leading pear note, 30 tree-fruit mentions strong on Vivino, bridges straight into pear and walnut in the risotto, while the almond on the finish shadows the nuts. The mousse then loosens creamy rice and eggs so nothing turns claggy.

Try with: Gorgonzola, pear, and walnut risotto · Pumpkin risotto · Frittata di maccheroni · More pairings →

Avoid Clash

Big red meat and long braises

A 10.5% Glera fizz has no tannin and a feather-light body, so bistecca, braised beef or a slow lamb curry flattens it to lemon water while the meat's fat finds nothing to grip. Pour an Aglianico del Vulture or a Chianti Riserva there and keep this bottle on aperitivo duty.

Skip with: Fiorentina steak · Brasato al Barolo · Beef wellington · Rogan josh · Pairing guide →

Drinking + cellar

Not a cellar wine: drink Il Papavero on release

There is no collector case here by design: tank-method NV Prosecco carries no vintage, no lees-ageing programme and a 31 May 2027 drink-by on the current release. Buy it by the case for parties, not for the cellar.

Drinking window
2026 → 2027

Best in the years above; holds without falling over either side.

Decanting
no

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
Low

Tank-method NV with a 31 May 2027 drink-by on the current release; the Prosecco DOC consortium itself advises drinking within the year after harvest, so there is nothing to gain from keeping it.

Buy now or wait?
Buy now

£11.29 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Sources behind this Il Papavero page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 28 Jul 2026, 17:42 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Glera, Veneto and Prosecco DOC: the connected guides

Common Questions

Il Papavero is a Laithwaites own label, not an estate. The merchant credits the range to Scipione Giuliani, a winemaker born in the heart of the Prosecco region who sources fruit from growers he has known for years across the DOC zone. No single cellar is named on the bottle, which carries a standard imbottigliato da (bottled by) statement rather than an estate-bottling claim. For the wider story of how these merchant-exclusive labels work, read "Who Really Makes Britain's Own-Label Italian Wine?"

Glera. Prosecco DOC rules require at least 85% Glera, with up to 15% of Verdiso, Bianchetta Trevigiana, Perera, Chardonnay or Pinot varieties permitted in the blend. Laithwaites lists this bottling simply as Glera.

Laithwaites files it as a dry white sparkler at 10.5% ABV with a fine, gentle mousse. The merchant's own note picks out almond and citrus, while Vivino drinkers, across 303 ratings, most often mention pear, apple and green apple, then lemon. Expect fresh orchard fruit rather than sweet fizz.

No. Tank-method Prosecco is built for freshness: the Prosecco DOC consortium advises drinking it within the year after harvest, and the current Laithwaites release carries a 31 May 2027 drink-by date. Serve it chilled at 6-8C and drink it young.

It is exclusive to the Direct Wines family: Laithwaites sells the 75cl bottle at £9.99 (£13.32 per litre), and the same wine appears through its sister club, the Sunday Times Wine Club. Supermarkets do not stock it, so the single live listing tracked on this page is the price to watch.

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Il Papavero Prosecco