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Azienda Agricola Pira
Cannubi, the hill the producer calls Barolo's most famous vineyard. Chiara Boschis farms it organically, ageing two years in casks then a year in bottle. Tar, cherry and a mint-eucalyptus edge; 14.5%, built for the cellar.
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Tar, cherry and mint-eucalyptus over cashmere tannin, from the estate's own plot on the Cannubi hill.
Tar and leather first, the earthy register that defines this wine, wrapped around bright red cherry and strawberry. The estate's own card adds ripe plums and its signature balsamic streak of mint and eucalyptus, and those spice notes show in the glass. Violets sit over the top.
Violet
Cherry
Plum
Strawberry
Mint
Tar
Leather
Liquorice
VanillaWarm and powerful yet pleasantly elegant, with Cannubi's sand-softened tannin: decisive and soft at once, fine tannins that feel cashmere-like. At 14.5% it is a big Barolo, and two years in casks leave structure rather than obvious wood flavour.
Long and firm, closing on liquorice, leather and a crushed-stone note; still a little tight in its youth.
Drinkers like it, year after year, and hold it in elite territory for Barolo. The 2020 magnum is a cellar bottle for a big table: give it until the late 2020s and it should run to 2040. From a certified-organic estate making about 40,000 bottles a year in total.
One UK listing carries the 1.5-litre 2020 at £330, with a mix-12 route at £297 a bottle. The 75cl version trades separately at roughly £122 to £143.
75cl · 2020: £89.47 - £118.00, 2 UK retailers
75cl · 2021: £117.84 - £118.00, 2 UK retailers
75cl · 2022: £117.84 - £121.05, 3 UK retailers
Magnum 150cl · 2020: £293.00, 1 UK retailer
Double magnum 300cl · 2022: £451.29, 1 UK retailer
Scored on the £330 magnum price against the 75cl market, the DOCG ageing mandate, drinker standing and its role as an occasion bottle.
The hill its producer calls Barolo's most famous, an estate certified organic since 2014, and a double bottle: as statement-ready as Italian wine gets.
Barolo DOCG already mandates 38 months of ageing; Boschis gives it two years in casks plus a year in bottle, and the magnum format slows maturity further. A 2040 horizon is realistic.
A food wine by design: the estate's card runs from braised meat and game to truffle dishes and aged cheese. Only delicate fish and light plates are off the table.
At £330 the magnum costs about 15 to 35 percent more per glass than the 75cl bottle, which trades around £122 to £143. You pay for format, rarity and a standing drinkers confirm year after year.
Austere, tannic and £330 in this format: a wine that rewards experience and patience rather than a first step into Barolo.
A £330 magnum of cru Barolo is nobody's Tuesday bottle; it exists for the long table and the big date.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Barolo denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
Zekun Shuai reviewed the 2020 for JamesSuckling.com: plums, ripe strawberries, crushed stone, cashmere-like fine tannins, drink after 2024. The magnum stretches that timetable further.
Reviewing the 2020 for JamesSuckling.com, Zekun Shuai found plums, ripe strawberries and crushed-stone undertones with cashmere-like fine tannins, and said drink after 2024. In magnum the wine matures more slowly still, so there is no hurry at all.
Reviewing the 2020 for JamesSuckling.com, Zekun Shuai found plums, ripe strawberries and crushed-stone undertones with cashmere-like fine tannins, and said drink after 2024. In magnum the wine matures more slowly still, so there is no hurry at all.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Barolo DOCG caps yields at 8 tonnes per hectare and mandates 38 months of ageing, 18 of them in wood, with a tasting-panel sign-off before release. Boschis goes past the minimum: two years in casks, then a year in bottle.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Barolo is in the DOCG tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Barolo falls within Piedmont, covering Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi. The denomination is further divided into 11 sub-zones.
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Wine route in the zone: Langhe Nebbiolo Route.
The estate farms its own plot on the Cannubi hill and makes about 40,000 bottles a year across all six wines. A famous cru from a small organic estate cannot be scaled.
Barolo DOCG requires 38 months before release, 18 in wood; Boschis holds this wine two years in oak casks plus about a year in bottle, all capital sitting in the cellar.
The estate describes strictly manual vineyard work under certified-organic rules from the 2014 harvest; both cost more than mechanised, conventional farming.
The 75cl bottle trades around £122 to £143 while this 1.5-litre costs £330 (August 2026): a 15 to 35 percent per-glass premium for rarer glass and slower ageing.
A 1.5-litre bottle at 14.5% carries about £6.67 of duty, and VAT inside the £330 price is £55: roughly £62 of tax, under a fifth of the total.
The producer's card names game, braised meat, hare, truffled dishes and aged cheeses, and calls it an excellent meditation wine. The rows below give the structural reasons.
The estate's own pairing card names braised meat, hare and game first, and the logic is structural: long-cooked protein melts Nebbiolo's grip into something velvety. This is what Cannubi tannin is for.
Try with: Beef stew · Venison Stew · Sunday Roast Beef · More pairings →
The producer lists truffled dishes on its card, and the wine's tar, leather and dried-rose register runs straight into truffle's earthy perfume. A Langhe classic for a reason.
Try with: Truffle risotto · Porcini mushroom risotto · tajarin with butter and truffle · More pairings →
Mature cheeses are on the estate's card too: their salt and crunch meet the wine's firm tannin and long finish without either side losing.
Try with: Cheese board · aged Parmigiano Reggiano · mature pecorino · More pairings →
Beef, lamb and game lead its best matches. A 14.5% Barolo needs a roast's weight; delicate plates would be flattened.
Try with: Rack of lamb · Leg of lamb · Ribeye steak · More pairings →
Big Nebbiolo tannin turns hard and metallic against white fish and lean leaves. For those plates open a crisp Piedmont white instead, a Gavi di Gavi, and save the magnum for the roast.
Skip with: Grilled sea bass · sushi · green salad · Pairing guide →
Certified-organic fruit from a plot on the Cannubi hill, and around 40,000 bottles a year across the whole estate. Add a format that ages at half speed and this is the version collectors hold longest.
A short splash decant softens the first-pour edge and opens the aromatics.
Aim for the cooler end on a warm day; warmer end opens up more aromatics.
Barolo DOCG already mandates 38 months of ageing; Boschis gives it two years in casks plus a year in bottle, and the magnum format slows maturity further. A 2040 horizon is realistic.
£89.47 for a 75cl bottle of the 2020, at Great Wines Direct, is the best price we track, and we have no signal of further discounting.
Read directly from each retailer’s public product page once a day. Last refresh: 27 Oct 2026, 04:58 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighDrawn from published drinker ratings, summarised in our own words. A crowd read across many tasters, not a single critic.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumE. Pira e Figli, the Barolo estate led by Chiara Boschis, who describes herself on the estate site as one of the first women to make Barolo, from the late 1980s. The Pira family appear in parish records from the 17th century; her brother Giorgio joined her in 2010. The whole estate makes only about 40,000 bottles a year.
The producer calls Cannubi Barolo's most famous vineyard. On its south-facing slope the zone's two soil types, Tortonian and Helvetian, meet and mix with a good share of sand. That blend is why the estate describes the wine as unusually harmonious: powerful but soft-grained.
Yes. The estate says its vineyard work is strictly manual and certified organic from the 2014 harvest onwards, and this magnum is sold as organic and vegan.
Decades. Barolo DOCG must age 38 months before release, and Boschis adds about two years in oak casks and a year in bottle. The JamesSuckling.com review of the 2020 says drink after 2024. In magnum it matures even more slowly; the late 2020s through 2040 is a fair window.
The 75cl bottle trades at roughly £122 to £143, so £330 for a magnum (August 2026) is a 15 to 35 percent premium per glass. In exchange you get slower, finer ageing and a bottle that serves a whole table; for cellaring or a landmark dinner, that is what the format is for.
Tar, leather and red cherry lead, with liquorice, mint and menthol behind. The estate's card adds ripe plums and its trademark mint-and-eucalyptus balsamic note. Full-bodied at 14.5%, with firm but fine tannins.
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