DOCG Red

Ascheri Barolo Blue Label DOCG

Ascheri Giacomo

Grape
Nebbiolo
Denomination
Barolo DOCG
Region
Piedmont
ABV
15%
Drink
2028 to 2040

Ascheri's traditional Barolo, blended from the family's Nebbiolo vineyards in La Morra, Verduno and Serralunga d'Alba. Leather, dried flowers and sweet spice, with firm tannins. From £28.78 for the 2021 in the UK.

Best price
£28.78

2021 · 75cl · checked 6 Oct

Prices read daily from 4 UK retailers. We earn a commission on some links; it never changes the order.

Where to buy Barolo - Ascheri

£28.78 best price · 4 retailers in stock · checked 6 Oct 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

Vinatis Best price 2021 · 75cl · checked 6 Oct
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£28.78 £38.37/L
Great Wines Direct Best price 2022 · 75cl · checked 5 Oct
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£35.03 £46.71/L
Greatwine Best price Save 14% 2022 · 75cl · checked 5 Oct
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£38.00 was regular price £44.00 £50.67/L
Fieldandfawcett Best price Not stated · 75cl · checked 6 Oct
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£41.60 £55.47/L

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Ascheri's Blue Label Barolo tastes like

Sweet spice, dried flowers, leather and undergrowth, with elegant tannins. The 2022 is smoky and spicy, with embers and bergamot, and James Suckling scored it 92 points.

Tasted by
ItalianWines editorial, from the producer's notes
Tasted on
13 February 2026
Vintage in glass
2022
Source
Producer notes · confidence High
Typical of Nebbiolo
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Sweet spice, dried flowers, leather and undergrowth lead. The 2022 is smoky and spicy, with embers and bergamot over the dried flowers. The 2021 has a pretty chalky quality, most of all on the bouquet, with cocktail cherry and cassis.

SmokySmoky
BergamotBergamot
Rose petalRose petal
CherryCherry
TobaccoTobacco
TarTar
Forest FloorForest Floor
LeatherLeather
LiquoriceLiquorice
Palate

Harmonious, with good structure and elegant tannins, both refined and powerful. The 2022 is firm and full-bodied, its tannins austere yet balanced, with refreshing acidity to carry it. The Nebbiolo comes from the family's own vineyards in La Morra, Verduno and Serralunga d'Alba, blended the traditional way.

Finish

The 2022 finishes dry and sticky and is best left until 2028: James Suckling scored it 92 and says to wait. The 2021 is readier, informal, bright and accessible, and the Wine Advocate scored it 92.

Overall

This is Ascheri's biggest Barolo, the traditional three-village blend, with 45,500 bottles of the 2021 made. A well-liked, classic Barolo for anyone who wants one to drink with a slow meal.

Best by 2040
Live UK pricing

Where to buy Ascheri Barolo in the UK, from £28.78

Four UK shops have it in stock. Vinatis sells the 2021 at £28.78. Great Wines Direct has the 2022 at £35.03 and The Great Wine Co. at £38 on offer, down from £44. Field & Fawcett asks £41.60 and does not name the vintage.

Best price · 75 cl £28.78 at vinatis
Price spread £28.78 - £41.60 Across 4 UK retailers tracked
Retailers tracked 4UK 4 in stock
Vintages live 2022 · 2021 Current release: 2022
Per-litre (75 cl basis) £38.37 Per-litre price for the lowest current offer
Last checked 6 Oct 2026 Refreshed once every 24 hours
Wine fit score

Where Ascheri's Barolo scores best

Best value and best with food: a Barolo DOCG from £28.78 that the Wine Advocate scored 92 for the 2021. It is firm enough for braised beef and game.

Best value 8.8/10

The 2021 sells from £28.78, cheaper than more than nine in ten of the 422 Barolo in stock on this site. Both vintages carry 92-point scores, the 2021 from the Wine Advocate.

Best with food 8.6/10

Firm and full-bodied with refreshing acidity, so it wants food. It is at its best with braised beef, game, lamb and egg pasta.

Best for an occasion 8.2/10

A Barolo DOCG from a family that has made wine since the early 1800s. The Wine Advocate gave the 2021 92 points, and the 2022 scored 92 too. Right for a Sunday roast or a birthday dinner.

Best for cellar 8.0/10

Ascheri gives it 18 to 20 years in a cool, dark place. The 2021 comes from a vintage that James Suckling's report says 'is looking like a landmark year', with high acidity for long ageing.

Best intro to this style 5.5/10

The 2021 is informal, bright and accessible, which helps. Still, the tannins are firm and UK shops list 14.5 to 15% alcohol, so it is a big first step rather than an easy one.

Best everyday bottle 3.5/10

Cheap for a Barolo at £28.78. Still, the firm tannins make it a bottle for a proper meal, not a glass on its own on a weeknight.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Barolo in five fields

A compact view of what the Barolo denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
1 varieties listed
This bottle: Nebbiolo.
Minimum ageing
38 months minimum
Of which 18 months in oak.
Region / area
Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi
Source: Disciplinare.
Style
DOCG · Barolo
Minimum ABV at this colour: 13.0%.
Classification
DOCG (Denominazione di Origine Controllata e Garantita)
Vintages

2021 or 2022: a great year and a drought year

The 2021 Barolo vintage 'is looking like a landmark year', in James Suckling's report, with high acidity for long ageing. The 2022 came from a drought, when the shoots in Ascheri's vineyards never reached the third wire of the trellis. He still gave the 2022 92 points.

2022 Current release
Best price
£35.03
Retailers
2 in stock
ABV
15.0%
Window
Ready from 2028 to 2040

A drought year, picked 10 to 20 days earlier than average, when Ascheri reported shoots that never reached the third wire of the trellis. James Suckling's report still found the 2022 Barolos unexpectedly fresh, precise and even elegant.

2021 Previous release
Best price
£28.78
Retailers
1 in stock
ABV
14.5%
Window
Drink now through 2039

A snowy winter, then a dry, healthy summer and a warm, sunny September. James Suckling's report says the 2021 Barolo vintage 'is looking like a landmark year', with high acidity for long ageing.

Not stated
Best price
£41.60
Retailers
1 in stock

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Barolo DOCG rules, and Ascheri's three-village blend

Barolo must age for at least 38 months, 18 of them in wood, before it can be sold. Ascheri calls this a Barolo made the traditional way from a blend of vineyards: for the 2021, La Morra, Verduno and Serralunga d'Alba.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Barolo is in the DOCG tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 1 varieties listed in the disciplinare
  • Yield ceiling. 8.0 tonnes per hectare
  • Minimum ABV. 13.0% vol
  • Minimum ageing. 38 months total (of which 18 in oak)
  • Tasting panel. Mandatory pre-release tasting commission
03

Region and area context

Barolo falls within Piedmont, covering Cuneo, Langhe: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba, Novello, Verduno, Grinzane Cavour, Diano d'Alba, Cherasco, Roddi. The denomination is further divided into 11 sub-zones.

Barolo DOCG zone The producer Wine route in the zone

Made at Ascheri Giacomo, Bra. Directions

Wine route in the zone: Langhe Nebbiolo Route.

04

Reading the label

  • Ascheri GiacomoProducer / estate
  • NebbioloGrape varieties
  • Barolo DOCGGeographic indication and quality tier
  • 2022Vintage (year of harvest)
  • 15.0% volAlcohol by volume
05

What sits behind the price of Barolo - Ascheri

Tracked from
£28.78
Direction
Mostly cost up
Drivers
4 up / 1 down
Main factor
Barolo rules: at least 38 months of ageing, 18 in wood, before sale
  1. 01

    Barolo rules: at least 38 months of ageing, 18 in wood, before sale

    Cost up

    The DOCG holds every Barolo back for at least 38 months, 18 of them in wood. The 2022 on sale now was picked almost four years ago, so each vintage ties up cellar space and money for years.

  2. 02

    Only the family's own grapes, from three Barolo villages

    Cost up

    Ascheri's home page promises 'our vineyards and our land, only', so no grapes are bought in. Its UK agent counts 16 hectares of Nebbiolo for Barolo across La Morra, Verduno and Serralunga d'Alba, on slopes at 280 to 370 metres.

  3. 03

    A crop capped at 8 tonnes a hectare, cut further by the 2022 drought

    Cost up

    Barolo rules cap the crop at 8 tonnes of grapes a hectare. The 2022 drought cut the crop further: James Suckling's report notes low yields, and Ascheri reported shoots that never reached the third wire.

  4. 04

    Ascheri's biggest Barolo: 45,500 bottles of the 2021

    Cost down

    This is the family's largest Barolo, with 45,500 bottles of the 2021 in the Wine Advocate's count. That scale helps the 2021 sell from £28.78, cheaper than more than nine in ten of the 422 Barolo in stock on this site.

  5. 05

    UK duty and VAT inside the £28.78 price

    Cost up

    Of a £28.78 bottle of the 2021, about £8.13 is tax: £3.33 duty and £4.80 VAT. Duty has been £30.62 per litre of pure alcohol since 1 February 2026, and this vintage is 14.5% alcohol.

01

Barolo rules: at least 38 months of ageing, 18 in wood, before sale

Cost up

The DOCG holds every Barolo back for at least 38 months, 18 of them in wood. The 2022 on sale now was picked almost four years ago, so each vintage ties up cellar space and money for years.

Perfect Pairings

Dishes that go with this wine

Food Pairing

Dishes for a firm, full-bodied Barolo: beef, game and truffle pasta

The 2022 is firm and full-bodied, with austere yet balanced tannins and refreshing acidity. That grip wants braised beef, game, lamb or egg pasta, the matches that suit it best.

Tannin softening Strong match

Braised and roast beef

Slow-cooked beef softens firm tannin, and the gravy picks up the wine's leather and sweet spice. The 2022's tannins are austere yet balanced: the grip of a firm, full-bodied Barolo like this one.

Try with: Brasato al Barolo · Ossobuco alla Milanese · Fiorentina steak · Sunday Roast Beef · More pairings →

Acidity matching Strong match

Egg pasta with truffle or a meat sauce

Fresh acidity cuts through butter, egg yolk and meat sauce, and keeps each mouthful lively. The 2022 has refreshing acidity, and its undergrowth note meets truffle head on. Piedmont's tajarin and agnolotti are the home match for a firm, dry Barolo like this.

Try with: Tajarin al Tartufo · Agnolotti del Plin · Ragu alla bolognese · Tagliatelle al tartufo di Acqualagna · More pairings →

Aromatic bridge Good match

Mushroom and truffle risotto

Earthy food meets earthy wine: leather and tar run through this Barolo. Those notes carry straight into porcini and truffle, while the wine's cherry fruit keeps the dish from feeling heavy.

Try with: Porcini mushroom risotto · Truffle risotto · Polenta alla Valdostana · More pairings →

Body matching Good match

Venison, game and lamb

A full-bodied red needs a dish with the same weight, and game and lamb have it. The 2022 is full-bodied, and UK shops list it at 15% alcohol. Lamb and game are among this Barolo's best matches.

Try with: Venison Stew · Leg of lamb · Rack of lamb · Roast Duck

Salt balance Good match

Hard and aged cheeses

Salt and fat in an aged cheese soften firm tannin and bring the fruit forward. A dry, firm Barolo like Ascheri's suits a hard cheese better than a soft, creamy one.

Try with: Strong cheddar cheese · Cheese board · Pecorino sardo e pan carasau

Avoid Clash

Chilli heat and delicate fish

At 14.5 to 15% alcohol, with firm tannin, this Barolo makes chilli burn hotter. The same tannin can taste metallic with oily or delicate fish, so keep it away from sushi and steamed fish.

Skip with: Crispy chilli beef · Green curry · Nigiri Sushi · Steamed sea bass · Pairing guide →

Drinking + cellar

How long Ascheri's Blue Label Barolo keeps

Ascheri gives the wine 18 to 20 years in a cool, dark place. The 2021 drinks well now and should keep until about 2039. The 2022 wants until 2028 and should keep until about 2040.

Drinking window
2028 → 2040

Best in the years above; holds without falling over either side.

Decanting
1 hour

A short splash decant softens the first-pour edge and opens the aromatics.

Serving temperature
16-18°C

Aim for the cooler end on a warm day; warmer end opens up more aromatics.

Cellar potential
High

Ascheri gives it 18 to 20 years in a cool, dark place. The 2021 comes from a vintage that James Suckling's report says 'is looking like a landmark year', with high acidity for long ageing.

Buy now or wait?
Buy now

£28.78 for a 75cl bottle of the 2021, at Vinatis, is the best price we track, and we have no signal of further discounting.

Sources & trust

Sources behind this Ascheri Barolo page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 6 Oct 2026, 02:24 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Notes published by the producer, quoted with attribution.

Confidence · High
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Ascheri, Barolo and Nebbiolo: related pages

Common Questions

It is 100% Nebbiolo from Ascheri's own vineyards in La Morra, Verduno and Serralunga d'Alba, blended together. Ascheri calls it a Barolo made the traditional way from different vineyards, and lists it as its Blue Label. The Wine Advocate counted 45,500 bottles of the 2021, the family's biggest Barolo.

It is a dry, firm, full-bodied red with leather, dried flowers, sweet spice and undergrowth. The 2022 is smoky and spicy, with embers, bergamot and refreshing acidity. Earthy notes such as leather and tar lead, then cherry and red fruit.

Ascheri gives it 18 to 20 years in a cool, dark place. The 2021 drinks well now and should keep until about 2039. James Suckling says to try the 2022 from 2028, and it should keep until about 2040.

Braised beef, game, lamb and egg pasta with truffle or a meat sauce. The firm tannins and fresh acidity need a dish with some fat and weight. Beef, lamb, pasta and game are the classic matches for it.

No. This is the blend, sold in a blue label with no vineyard name, and Ascheri lists it as its Blue Label. Barolo Ascheri has a cream label with ASCHERI under the word Barolo. It comes from one vineyard area in La Morra, the village where the family started out. Ascheri makes it, like Sorano, Pisapola and Coste & Bricco, only in the best years.

Four UK shops have it in stock. Vinatis sells the 2021 at £28.78, the lowest price on this page. Great Wines Direct has the 2022 at £35.03, and The Great Wine Co. has it at £38 on offer, down from £44. Field & Fawcett sells it at £41.60 without naming the vintage.

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Barolo - Ascheri