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Masseria Altemura
Pure Primitivo from Masseria Altemura, the Zonin family's 270-hectare estate between Puglia's two seas. Steel-aged and soft: plum jam, black cherry and a dust of cinnamon. An easy £11 red that its own seller says to drink young.
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One shop sells this wine in the UK, so there is no price to compare between shops. Each price is the one on its page today, read daily.
No current retailer offer matches that combination.
Stock status is read from each retailer’s page once a day and may lag.
The estate's own recipe is simple: ripe Salento Primitivo, a week on the skins, steel tanks and no oak. What reaches the glass is jammy fruit with a warm spice edge, the exact trio on its Italian seller's sheet.
Plum jam and black cherry lead, with a dust of cinnamon and, on vino.com's list, a touch of vanilla. The style is jammy rather than fresh-picked: ripe Salento fruit first.
Black cherry
Cherry
Plum
Cinnamon
VanillaSoft and enveloping, exactly the shape its seller describes: juicy ripe fruit, gentle tannin and enough fresh acidity to keep it moving. It never sees oak, three months in steel tanks and out, so the fruit stays loud.
Decent length for an £11 bottle, the plum-jam sweetness fading last. Svinando's tasters call the persistence long and the balance the point.
An easy, sunny Primitivo to drink young, sitting below the estate's cru wines like Sasseo. Vivino drinkers score it 3.7 overall, with the 2021 and 2022 its best years at 3.8; at £11 it is a solid first taste of Salento.
One UK route today: Svinando UK lists the 2020 at £11 with free delivery. The 2022 sold out at 15.90 euros on vino.com in Italy.
High marks for weeknights and beginners, low for the cellar: an £11 steel-aged Primitivo does its job at the dinner table, not in storage.
£11, free UK delivery, and a shape that suits weeknight food: this is exactly what it is for.
Jammy, soft and oak-free: its own seller jokes it is easy to drink, even too much so. An ideal first Primitivo.
£11 buys estate-grown, pure Primitivo from the Manduria zone; the steel-only cellar keeps the price honest.
Soft tannin and fresh-enough acidity make it a safe match across pasta, pizza, poultry and grills.
An honest table red, not a statement bottle; the estate's cru wines carry that job.
A drink-young steel red; its retailer says three years at most, and the 2020's window has already closed.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Salento denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
The 2020 is bottled at 13.5%. On Vivino it sits a step behind the 2021 and 2022, at 3.5 against their 3.8, so drink it rather than keep it.
Vivino drinkers put the 2020 a step behind the 2021 and 2022, 3.5 against 3.8 out of 5. Its retailer says drink within three years, and our own window for the 2020 ran to 2023, so drink up.
Vivino drinkers put the 2020 a step behind the 2021 and 2022, 3.5 against 3.8 out of 5. Its retailer says drink within three years, and our own window for the 2020 ran to 2023, so drink up.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Masseria Altemura is a 17th-century farmstead inside the Primitivo di Manduria zone, halfway between the Ionian and the Adriatic. The Zonin family replanted its 130 vineyard hectares from 2000 on white limestone and red Salento soil.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Salento is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Salento falls within Puglia.
Winery
Torre Santa Susanna
Wine area
Made at Masseria Altemura, Torre Santa Susanna. Directions
£3.10 of the £11 price is excise duty at 2026 rates, before VAT. On a bottle this cheap the taxman takes the biggest single share.
Three months in steel and into bottle: no barrels to buy and no cellar time to finance, which is much of how the price stays at £11.
The Zonin family replanted Altemura's vineyards from 2000 in one enclosure; volume from a single big site spreads every fixed cost thin.
A wine released months after harvest ties up no capital in stock. Its seller's line, good from a young age, is also the economics.
Dishes that go with this wine
Soft tannin and jammy fruit make this a table red, not a sipping red. Its seller points at stuffed pasta and savoury first courses; Vivino adds beef, lamb and poultry.
Jammy fruit and a soft middle sit level with baked pasta's weight. The gentle tannin will not fight tomato or cheese. Stuffed pasta is its own seller's first suggestion.
Try with: Lasagna · Ragu alla bolognese · Apulian Orecchiette with Broccoli Rabe · More pairings →
Tomato needs a wine with matching freshness or it turns the wine flat. Àpulo keeps what its sheet calls a pleasant basic acidity under the jam, so slice and glass level out.
Try with: Pizza Margherita · Pizza Diavola · Pizza Romana · More pairings →
With tannin this gentle there is nothing to dry the meat out, and the ripe fruit plays the role of a fruity sauce. Vivino lists poultry, lamb and beef among its matches.
Try with: Roast chicken · Lamb chops · Sunday Roast Beef · More pairings →
The cinnamon edge in the wine nods to warm-spiced food. Keep it to gentle spice rubs and grilled meats rather than real chilli heat.
Try with: Chicken Shawarma · Lamb seekh kebab · Tandoori lamb chops · More pairings →
Real chilli heat pushes the 13.5% warmth and jammy sweetness into harshness. With a madras or Szechuan dish, a crisp southern white like the estate's own Fiano grape, or a chilled dry Lambrusco, copes far better.
Skip with: Chicken madras · Chicken jalfrezi · Szechuan chicken · Pairing guide →
This is a steel-aged red built for the year it is opened. Its retailer's advice is three years at most, and by our own 2020 to 2023 window this vintage's storing days are over: open bottles now rather than keep them.
Best in the years above; holds without falling over either side.
A short splash decant softens the first-pour edge and opens the aromatics.
Aim for the cooler end on a warm day; warmer end opens up more aromatics.
A drink-young steel red; its retailer says three years at most, and the 2020's window has already closed.
£12.50 for a 75cl bottle of the 2020, at Svinando, is the best price we track, and we have no signal of further discounting.
Read directly from each retailer’s public product page once a day. Last refresh: 27 Sep 2026, 01:05 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighDrawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumÀpulo is the entry Primitivo of Masseria Altemura, the Zonin family's estate at Torre Santa Susanna in Salento. It is 100% Primitivo, sold as Salento IGT, and made without oak.
Plum jam and black cherry with a dust of cinnamon and a touch of vanilla. The palate is soft and juicy with gentle tannin and fresh enough acidity to stay easy-drinking. Its seller's verdict: easy to drink, even too much so.
No. It ferments in steel, macerates on the skins for about a week, then rests about three months in steel before bottling. The fruit does all the talking by design.
Baked pasta, meat ragù, pizza and roast chicken. Vivino lists beef, lamb, poultry and pasta as its matches; its Italian seller points at stuffed pasta and savoury first courses.
Serve at 16 to 18C, just cooler than the room. It is made to drink young: its retailer says drink it within three years, so open bottles rather than store them.
£11 for the 2020 at Svinando UK as of August 2026, with free delivery. In Italy the 2022 listed at 15.90 euros on vino.com before selling out.
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How retailer prices are sourced.
Prices and stock are read from each retailer’s public product page once a day. Outbound buy links carry rel="nofollow sponsored noopener". The list is sorted by price; we do not accept payment for placement.
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