IGT Red

Cantine Ermes 'Masseria Limandi' Primitivo, Puglia IGP

Cantine Ermes

Grape
Primitivo
Denomination
Puglia IGT
Region
Puglia
Body
Medium to full
Drink
Now–2028

A soft, jammy Primitivo from Puglia's Salento, made by the Cantine Ermes co-op for its UK Masseria Limandi label. Plum, cherry jam and a touch of spice, with ripe tannins. Drink it young with pizza, ribs or lasagna.

Price
£13.00

2025 · 75cl · checked 1 Sep

Prices read daily from 1 UK retailer. We earn a commission on some links; it never changes the order.

Where to buy Cantine Ermes 'Masseria Limandi' Primitivo , Puglia IGT, Italy

£13.00 price · 1 retailer in stock · checked 1 Sep 2026

Stock is shown where the retailer publishes it, offers are sorted by price, and unavailable offers can’t be clicked.

Majestic Best price 2025 · 75cl · checked 1 Sep
Read from the retailer's page once a day. Confidence is low, so treat it as a guide and confirm at the retailer.
£13.00 £17.33/L

Stock status is read from each retailer’s page once a day and may lag.

Tasting Notes

What Cantine Ermes's Puglia Primitivo tastes like

Cantine Ermes ferments its Puglia Primitivo in steel tanks for 8 to 10 days and bottles it young. The 2025 comes from a harvest the Italian press called a year of great quality for Salento's Primitivo. The notes below draw on the producer's own description and on 89 Vivino ratings.

Tasted by
ItalianWines editorial (style guidance)
Tasted on
12 September 2026
Vintage in glass
2025
Source
Style guidance · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Plum and cherry jam lead, which is exactly how Cantine Ermes describes its Puglia Primitivo. A light dusting of spice sits behind the fruit. None of it comes from oak: the wine is made in steel tanks.

BlackberryBlackberry
CherryCherry
PlumPlum
SpicySpicy
VanillaVanilla
Palate

Soft and rounded, with ripe tannins that do not grip. The fruit is sweet-edged rather than sharp, which fits a 2025 harvest whose grapes, Italian press reported, promised full and intense wines. It is a medium-bodied red that does not run hot.

Finish

Short to medium, with the touch of vanilla the producer's note mentions and a return of plum. It fades cleanly rather than lingering.

Overall

An easy, fruit-first Primitivo for pizza and barbecue nights. Vivino drinkers rate it 3.7 out of 5 across 89 ratings: liked, not loved. It is a simple, everyday wine from Cantine Ermes's Puglia cellars, priced a step above supermarket Primitivo at £13. Drink it within three years.

Drink now Best by 2028
Live UK pricing

Where the £13 Masseria Limandi Primitivo sits

Masseria Limandi is a label made for the UK, and Majestic is the only UK shop we have seen it in, at £13 a bottle. Puglia IGP Primitivo is among the cheapest Italian reds on UK shelves, so this is the mid-market version. Prices here are read from the shop's own page.

Best price · 75 cl £13.00 at majestic
Price spread £13.00 Across 1 UK retailer tracked
Retailers tracked 1UK 1 in stock
Vintages live 2025 Current release: 2025
Per-litre (75 cl basis) £17.33 Per-litre price for the lowest current offer
Last checked 1 Sep 2026 Refreshed once every 24 hours
Wine fit score

How Masseria Limandi Primitivo scores

High marks for beginners and weeknights, low for the cellar. A soft £13 Primitivo from a large Puglia co-op is built for easy drinking, and the scores below say so.

Best intro to this style 8.8/10

Soft, fruit-first and low on grip: the shape of red most new drinkers like straight away, and Primitivo is a famous name to start with.

Best everyday bottle 8.2/10

Made to open on a weeknight, under £20 and happy with pizza or a takeaway; only the price keeps it from scoring higher.

Best with food 7.4/10

Soft ripe tannin, modest acidity and jammy fruit suit barbecue, pizza and tomato bakes, but the low acidity limits it with lighter dishes.

Best value 5.5/10

At £13 from Majestic for a co-op Puglia IGP Primitivo rated 3.7 on Vivino: sound, but a step above what similar Puglia reds cost in supermarkets.

Best for an occasion 3.0/10

An entry-level regional IGP from a large co-op, sold under a UK label: pleasant, but not a bottle to mark an occasion with.

Best for cellar 2.2/10

IGP label, steel tanks, no barrel ageing and a two-to-three-year drinking window: nothing to gain from keeping it.

Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.

Denomination Compliance Snapshot

Puglia in five fields

A compact view of what the Puglia denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
57 varieties listed
This bottle: Primitivo.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto
Source: Disciplinare.
Style
IGT · Puglia
Classification
IGT (Indicazione Geografica Tipica)
Vintages

The 2025 harvest in Puglia

Puglia's 2025 harvest had good growing weather. Italian press reports called it a year of great quality for Salento's Primitivo, with grapes that promised full, intense wines, and volumes up on 2024. This wine is made to drink within three years, so freshness matters more than the year.

2025 Current release
Lowest price
£13.00
Retailers
1 in stock
Window
Drink now through 2028

2025 had good growing weather in Puglia, and the Italian press called it a year of great quality for Salento's Primitivo, with volumes up on 2024. This is a fresh, steel-made style, so drink it within three years.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

A Sicilian co-op making Primitivo in Salento

Cantine Ermes started in 1998 at Santa Ninfa in western Sicily, set up by growers from Santa Ninfa and Gibellina to rebuild the Belice valley after the 1968 earthquake. It now runs 15 cellars in six regions. In Puglia it works with 513 growers on 3,416 hectares, mostly in Salento, where Primitivo and Negroamaro are the main grapes.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Puglia is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 57 varieties listed in the disciplinare
  • Yield ceiling. 26.0 tonnes per hectare
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Puglia falls within Puglia, covering Bari · Barletta-Andria-Trani · Brindisi · Foggia · Lecce · Taranto.

The zone the estate stands in The producer

Made at Cantine Ermes, Santa Ninfa. Directions

04

Reading the label

  • Cantine ErmesProducer / estate
  • PrimitivoGrape varieties
  • Puglia IGTGeographic indication and quality tier
  • 2025Vintage (year of harvest)
  • Producer-declared ABV · 75 clAlcohol by volume and bottle size
05

What sits behind the price of Cantine Ermes 'Masseria Limandi' Primitivo , Puglia IGT, Italy

Tracked from
£13.00
Direction
Mostly cost down
Drivers
2 up / 4 down
Main factor
Co-op scale: 513 growers and 3,416 hectares in Puglia
  1. 01

    Co-op scale: 513 growers and 3,416 hectares in Puglia

    Cost down

    Cantine Ermes buys Puglia grapes from 513 member growers across 3,416 hectares and runs three cellars there, so the fruit for this £13 bottle is bought at co-op scale.

  2. 02

    Steel tanks and no barrels

    Cost down

    The producer's Puglia Primitivo is fermented in steel at 25°C for 8 to 10 days and sold young. No barrels to buy, fill or store, which is why it can sit at £13.

  3. 03

    Machine harvest on Guyot-trained vines

    Cost down

    Cantine Ermes states its Puglia Primitivo is picked by machine in late August. A mechanical harvest costs a fraction of hand-picking per hectare.

  4. 04

    UK duty and VAT

    Cost up

    At £13, roughly £5 goes to the Treasury: about £3 of duty on a 75cl still wine near 13% alcohol, plus £2.17 of VAT.

  5. 05

    Puglia's 2025 glut

    Cost down

    The 2025 harvest was large and the region's tanks were already full, so Italian press reported bulk Primitivo prices under pressure. That keeps a co-op's grape costs down.

  6. 06

    Yield cut on Puglia IGP grapes

    Cost up

    For 2025 the Primitivo di Manduria consortium and farm groups secured a lower permitted yield for Puglia and Salento IGP vineyards, which means fewer bottles per hectare.

01

Co-op scale: 513 growers and 3,416 hectares in Puglia

Cost down

Cantine Ermes buys Puglia grapes from 513 member growers across 3,416 hectares and runs three cellars there, so the fruit for this £13 bottle is bought at co-op scale.

Perfect Pairings

Dishes that go with this wine

Food Pairing

Ripe fruit and soft tannin: what to eat with this Primitivo

This is a soft, jammy red with ripe tannin and modest acidity. That shape suits sweet, sticky or tomato-rich food. Cantine Ermes suggests aged cheese, fresh pasta with sauce and cacioricotta, and dishes of pulses and vegetables; barbecue works for the same reason.

Body matching Strong match

Sticky barbecue: ribs and pulled pork

Sweet, smoky barbecue sauce meets the wine's jammy plum fruit head on. The ripe, soft tannin does not fight the sugar in the sauce the way a drier, grippier red would. Cantine Ermes makes this Primitivo in steel, so it keeps enough freshness to stop the plate tasting heavy.

Try with: BBQ ribs · Pulled pork · Korean BBQ · More pairings →

Fat cutting Strong match

Lasagna and other tomato-and-meat bakes

Tomato sauce brings acidity and the beef and cheese bring fat. The wine's cherry-jam fruit matches the sweetness of cooked tomato, and its tannin, ripe rather than hard, cuts the richness without drying your mouth.

Try with: Lasagna · Ragu alla bolognese · Pizza Margherita · More pairings →

Aromatic bridge Good match

Pizza with salami or spicy sausage

Salami fat and mild chilli want a red with sweet fruit and gentle acidity. The jammy plum in this Primitivo bridges to the paprika in the salami, and its softness keeps mild heat from flaring up.

Try with: Pizza Diavola · Sfincione, Sicilian Pizza · Pizza Margherita · More pairings →

Tannin softening Good match

Roast beef and a Sunday lunch

The protein in roast beef softens what little tannin the wine has, and the plum fruit lifts a plain roast. Keep the gravy meaty rather than sweet, and it also copes with a shepherd's pie.

Try with: Sunday Roast Beef · Shepherd's Pie · Toad in the Hole · More pairings →

Salt balance Good match

Aged cheese, as the producer suggests

Cantine Ermes lists aged cheeses first on its own pairing note for its Puglia Primitivo. Salt in a hard cheese makes fruit taste sweeter, so the plum and cherry jam step forward. A pecorino is the Puglia choice.

Try with: Cheese board · Pecorino sardo e pan carasau

Avoid Clash

Hot chilli and delicate fish

Serious chilli heat makes alcohol burn and tannin taste bitter, and a jammy red turns cloying against it. Delicate white fish and shellfish are the other miss: the wine's fruit and tannin flatten them.

Skip with: Lamb bhuna · Szechuan beef · Crispy chilli beef · Cozze arraganate · Pairing guide →

Drinking + cellar

A wine for now, not the cellar

Steel tanks, no barrel ageing and an IGP label: Cantine Ermes makes this Primitivo to drink young. Buy it for the next two to three years and keep it somewhere cool. There is no upside in holding it.

Drinking window
2026 → 2028

Best in the years above; holds without falling over either side.

Decanting
h1

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
Low

IGP label, steel tanks, no barrel ageing and a two-to-three-year drinking window: nothing to gain from keeping it.

Buy now or wait?
Buy now

£13.00 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Sources behind this Primitivo page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 1 Sep 2026, 04:57 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

A style read drawn from the grape and the appellation, not from this exact bottle. We mark these notes openly so you know what you are reading.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Pages linked to this Primitivo

Producer
Cantine Ermes Sicily
Denomination
Puglia IGT

Common Questions

Cantine Ermes, a wine co-op founded in 1998 at Santa Ninfa in western Sicily. It now works in six Italian regions. In Puglia it runs three cellars and draws on 513 growers and 3,416 hectares, mostly in Salento, where Primitivo is one of the two main grapes. Masseria Limandi is a label name used for the UK, not a separate estate.

Soft and fruity. Cantine Ermes describes its Puglia Primitivo as plum, cherry jam and a light spice, with ripe tannins and a hint of vanilla on the finish. Vivino drinkers rate it 3.7 out of 5 across 89 ratings, which is fair rather than fine. Expect a medium-bodied red that is easy to drink.

Drink it within two to three years of the harvest. The wine is fermented in steel tanks and bottled young, so it is made for drinking now, not for the cellar. The 2025 on sale now is at its best from 2026 to 2028.

Tomato-rich pasta bakes, pizza and barbecue. The soft tannins and sweet-edged plum fruit sit well with lasagna, sticky ribs and pulled pork. Cantine Ermes itself suggests aged cheeses, fresh pasta with sauce and cacioricotta, and dishes of pulses and vegetables. Avoid very hot chilli dishes and delicate white fish.

Majestic has sold it at £13 a bottle, and in the UK the label has only been seen there. The price shown on this page is read from the shop's own listing, so check it before you travel.

Yes. DNA testing showed that Primitivo and California's Zinfandel are the same grape, known as Tribidrag in its native Croatia. In Puglia it makes deeper-coloured, riper reds than most Italian grapes, and this bottle is a soft, everyday example.

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Cantine Ermes 'Masseria Limandi' Primitivo , Puglia IGT, Italy