Borgo Sena Montepulciano d’Abruzzo 2024
DOC

Borgo Sena Montepulciano d'Abruzzo

Borgo Sena

Vintages 2024 2023

An everyday Montepulciano d'Abruzzo DOC: soft, juicy and fruit-forward, with plum, black cherry and a violet lift over gentle tannins. Over 850 Vivino drinkers rate it solid value near 10 pounds, an easy weeknight red for pasta, pizza and lamb.

UK Market From £10.04 Found across 2 retailers
Check Availability
Verified retailers Price comparison Updated daily
Tasting Notes

How Borgo Sena Montepulciano d'Abruzzo tastes

Drawn from more than 850 Vivino ratings and Great Wines Direct's own notes: a soft, juicy Montepulciano led by plum and black cherry, with a violet lift and a leathery, earthy edge rather than overt oak.

Tasted by
Vivino drinker consensus (853 ratings)
Tasted on
12 June 2026
Source
Drinker consensus · confidence Medium
Taste profile
Body Light / Full
Tannins Smooth / Grippy
Sweetness Dry / Sweet
Acidity Soft / Crisp
Nose

Plum and blackberry lead, lifted by a note of violet that both Vivino's drinkers and the Great Wines Direct datasheet pick out. Underneath sits a savoury, slightly leathery earthiness rather than overt oak.

VioletViolet
Black cherryBlack cherry
BlackberryBlackberry
PlumPlum
Forest FloorForest Floor
LeatherLeather
Black pepperBlack pepper
Palate

Soft, juicy and medium-bodied, with gentle, easy tannins and the fresh fixed acidity Italian references flag as Montepulciano's backbone. Black cherry and plum carry through, edged by a faint tomato-leaf and bitter-almond savouriness drinkers consistently mention.

Finish

Medium in length and gently warming at 12% alcohol, closing on dark fruit and a touch of black pepper rather than tannic grip.

Overall

Across more than 850 Vivino ratings this sits at a steady 3.4: an uncomplicated, fruit-forward everyday Montepulciano that drinkers rate as honest value rather than a wine of great depth. Borgo Sena is a negoce label bottled for early drinking, best with a weeknight plate of pasta or roast lamb.

Drink now Best by 2028
Live UK pricing

Where to buy this Abruzzo red, and for how much

Stocked around 10 pounds by Great Wines Direct and greatwine.co.uk, currently in the 2024 and 2023 vintages, both 75cl under screwcap.

Best price · 75 cl £10.04 at Great Wines Direct
Price spread £10.04 – £11.10 Across 2 UK retailers tracked
Retailers tracked 2UK 2 in stock
Vintages live 2024 · 2023 Current release: 2024
Per-litre (75 cl basis) £13.39 Per-litre price for the lowest current offer
Last checked 7 Jun 2026, 15:00 BST Refreshed once every 24 hours
Wine fit score

Italian Wine Fit Score for Borgo Sena Montepulciano d'Abruzzo

Where a soft, 10-pound entry Montepulciano lands for food-friendliness, value, beginners and everyday drinking.

Best everyday bottle 8.8/10

Inexpensive, soft and immediately drinkable, a textbook midweek red.

Best with food 8.5/10

Soft tannin and fresh acidity make it a versatile match for tomato pasta, pizza and lamb, a classic Abruzzo food red.

Best intro to this style 8.5/10

Soft, fruit-forward and low in tannic grip: an easy introduction to Italy's Montepulciano grape.

Best value 8.2/10

At about 10 pounds with a steady 3.4 Vivino average across 850-plus ratings, it delivers honest everyday value.

Scoring is rule-based and deterministic. The model and weightings are documented in our editorial methodology.

Denomination Compliance Snapshot

Montepulciano d'Abruzzo in five fields

A compact view of what the Montepulciano d'Abruzzo denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.

Allowed grapes
1 varieties listed
This bottle: Montepulciano.
Minimum ageing
Recorded by producer
Disciplinare ageing rule not yet recorded.
Region / area
Abruzzo
Style
DOC · Montepulciano d'Abruzzo
Minimum ABV at this colour: 12.0%.
Classification
DOC (Denominazione di Origine Controllata)
Retailer Shortlist

Where to Buy

Compare tracked offers from verified retailers at a glance. Stock is shown only where the retailer exposes it. Logos, sale pricing, and the strongest offer are surfaced first.

Best Live Price £10.04
Retailers Tracked 2
Last Checked 7 Jun 2026
Great Wines Direct logo

Great Wines Direct

Best price In stock
Vintage 2024
£10.04
£13.39/L · checked 7 Jun
Visit retailer
75 cl · Low stock confidence
Vintages

Borgo Sena across the 2024 and 2023 vintages

An early-drinking style: the 2024 and 2023 are made to enjoy young rather than cellar, showing primary plum and black-cherry fruit.

2024 Current release
Lowest price
£10.04
Retailers
2 in stock
ABV
12.0%
Window
Drink now through 2028

Bottled young for early drinking: soft, juicy and fruit-forward, best enjoyed within about three years of the vintage.

2023 Previous release
Lowest price
£11.10
Retailers
0 in stock · 1 awaiting restock
ABV
12.0%
Window
Drink now through 2027

An early-drinking vintage now showing its primary plum and black-cherry fruit; drink over the next couple of years rather than cellaring.

Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.

The disciplinare, the place, the label

Montepulciano d'Abruzzo DOC, and where Borgo Sena sits

Montepulciano d'Abruzzo DOC is Abruzzo's flagship red. Borgo Sena is an entry-level, negoce-bottled take at the value end of that denomination.

01

DOC, DOCG, IGT: what the badges mean

Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.

Montepulciano d'Abruzzo is in the DOC tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.

02

The denomination rules, in detail

  • Allowed grapes. 1 varieties listed in the disciplinare
  • Minimum ABV. 12.0% vol
  • Tasting panel. No mandatory pre-release tasting
03

Region and area context

Montepulciano d'Abruzzo falls within Abruzzo , covering Abruzzo. The denomination is further divided into 5 sub-zones.

04

Reading the label

  • Borgo SenaProducer / brand
  • MontepulcianoGrape varieties (in declared order of dominance)
  • Montepulciano d'Abruzzo DOCGeographic indication and quality tier
  • 2024Vintage (year of harvest)
  • 12.0% vol · 75 clAlcohol by volume and bottle size
05

What sits behind the price of Montepulciano d’Abruzzo

Tracked from
£10.04
Direction
Mostly cost down
Drivers
2 up / 3 down
Main factor
Abruzzo Montepulciano at generous DOC yields
  1. 01

    Abruzzo Montepulciano at generous DOC yields

    Cost down

    Montepulciano d'Abruzzo DOC permits high vineyard yields across Abruzzo's hills and plains, so fruit for an entry wine like this is inexpensive, holding the shelf price near 10 pounds.

  2. 02

    Negoce own-label bottling, no estate overhead

    Cost down

    Borgo Sena is an exclusive Great Wines Direct label rather than an estate wine, stripping out winery branding and grower margin from the price.

  3. 03

    Screwcap and early release, no oak or cellar time

    Cost down

    A screwcap closure and young release mean no barrel cost and no years of cellar stock to finance, unlike a Riserva.

  4. 04

    UK alcohol duty and 20% VAT

    Cost up

    UK still-wine duty of about 2.67 pounds a bottle at up to 15% ABV, plus 20% VAT, account for well over a third of the 10.04-pound price before the wine itself.

  5. 05

    Freight and importer margin from Italy

    Cost up

    Bringing the wine from Abruzzo to a London warehouse adds freight, importer and retailer margin on top of a low ex-cellar cost.

Perfect Pairings

Dishes that complement this wine

Food Pairing

Tomato, lamb and pecorino: what fits this Montepulciano

Montepulciano's gentle tannin and the fresh fixed acidity Italian references flag suit Abruzzo's own lamb, tomato-led pasta and aged pecorino.

Acidity matching Strong match

Tomato-led pasta and pizza

Montepulciano's fresh acidity meets the acidity in tomato sauce head on, keeping ragu and pizza tasting bright rather than flat. Its soft tannin stays out of the way of the dish.

Try with: Lasagna · Pizza Margherita · Pasta arrabbiata · More pairings →

Tannin softening Strong match

Abruzzo lamb and grilled red meat

Gentle but real tannin binds the protein and fat of roast lamb and grilled beef, softening on the plate while the dark fruit answers the char. Lamb is Abruzzo's own classic match.

Try with: Spezzatino di pecora · Fiorentina steak · Agnello Ragu Lucano · More pairings →

Body matching Good match

Hearty weeknight ragu and baked pasta

A medium body sits level with rich but not heavy baked pasta and slow-cooked meat sauce, matching weight for weight so neither the wine nor the dish dominates.

Try with: Lasagna · Agnello Ragu Lucano · Porchetta · More pairings →

Salt balance Good match

Cured meats and aged pecorino

Juicy fruit and fresh acidity refresh the palate against salty salumi and hard pecorino, where the saltiness rounds off the wine's modest tannin.

Try with: Pecorino sardo e pan carasau · Porchetta · More pairings →

Aromatic bridge Good match

Herb-roasted pork and gamey stews

The violet and black-pepper top notes bridge to the herbs and fat of porchetta and slow lamb stew, echoing the savoury, earthy side of the wine.

Try with: Porchetta · Spezzatino di pecora · Agnello Ragu Lucano · More pairings →

Avoid Clash

Fiery chilli heat

Capsaicin amplifies the modest tannin and 12% alcohol and flattens the soft fruit, so this gentle Montepulciano gets overwhelmed by searing chilli rather than cooling it.

Skip with: Lamb bhuna · Szechuan beef · Crispy chilli beef · Sweet and sour pork · Pairing guide →

Drinking + cellar

Should you cellar Borgo Sena? Drink it young

This is an early-drinking Montepulciano, not a wine built for the cellar; enjoy the 2024 and 2023 within two to three years of the vintage.

Drinking window
2025 → 2028

Best in the years above; holds without falling over either side.

Decanting
h1

A short splash decant softens the first-pour edge and opens the aromatics.

Cellar potential
Low

Built for early drinking with no cellar structure: screwcap, 12% alcohol and no oak ageing programme.

Buy now or wait?
Buy now

£10.04 is the lowest tracked offer for the current vintage and we have no signal of further discounting.

Sources & trust

Sources behind this Borgo Sena page

Prices & stock

Read directly from each retailer’s public product page once a day. Last refresh: 7 Jun 2026, 15:00 BST. We do not hold stock and we do not accept payment for placement.

Confidence · High
Tasting notes

Drawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.

Confidence · Medium
Appellation rules & ageing

From the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.

Confidence · High
Why it costs what it costs

Our reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.

Confidence · Medium
Drink window & cellar potential

Style guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.

Confidence · Medium
Related

Explore Abruzzo, Montepulciano and related wines

Common Questions

It is a soft, juicy red led by plum and black cherry, with a violet lift and a savoury, slightly leathery edge over gentle tannins. At 12% alcohol it drinks easily, finishing on dark fruit and a touch of black pepper.

Yes. It sells for around 10 pounds and holds a steady 3.4 average across more than 850 Vivino ratings, which puts it among the honest, everyday end of Italian Montepulciano d'Abruzzo.

Tomato-led pasta and pizza, roast and grilled lamb, porchetta and aged pecorino. Montepulciano's fresh acidity and soft tannins suit Abruzzo's own lamb dishes and weeknight ragu.

It is 100% Montepulciano, the dark-skinned red grape of Abruzzo, grown across the region's hills and plains and bottled here as a DOC wine.

Drink it young. This is an early-drinking style with no cellar structure; enjoy the current 2024 and 2023 vintages within two to three years of the vintage.

Yes. The retailer datasheet lists the wine as both vegan and vegetarian.

You May Also Appreciate

Affiliate disclosure. Some links above are affiliate links. If you buy through them we may earn a small commission at no extra cost to you. Editorial coverage, ratings and tasting notes are written independently and a retailer cannot pay to be listed or to be ranked higher.

How retailer prices are sourced. Prices and stock are read from each retailer’s public product page once a day. Outbound buy links carry rel="nofollow sponsored noopener". The list is sorted by price; we do not accept payment for placement.

What we will never do. Imply we tasted a bottle when we didn’t. Imply stock when a retailer is out. Imply independence on links that are paid affiliate links.

Montepulciano d’Abruzzo