Red Grape · Apulia

Primitivo

Primitivo (“pree-mee-TEE-vo”) is one of the most popular red wines of Southern Italy.

A structured and powerful, yet velvety wine that, despite its average high alcohol content, always manages to be extremely pleasant and drinkable.

65

Bottles

From £9

Starting price

10

Retailers

5

Denominations

Taste & Pairing

Taste Profile

Body 4/5
Tannin 3/5
Acidity 2/5
Sugar 3/5

Key Flavours

Burnt toast Burnt toast
Black pepper Black pepper
Spicy Spicy
Burning rubber Burning rubber
Black cherry Black cherry
Blackberry Blackberry
Plum Plum
Violet Violet

Pairs With

Serving Guide

Serve

16–18°C

Decant

1 hours

Glass

Large Balloon Glass

Drink Within

3–5 days

Cellar

Up to 5 years

Explore Primitivo Denominations

Discover the Italian wine denominations where Primitivo plays a starring role.

MateraDOC Primitivo di ManduriaDOC BasilicataIGT Gioia del ColleDOC Primitivo di Manduria Dolce NaturaleDOCG

Explore Primitivo Wines

65 wines available

Editorial

About Primitivo

Young Primitivo wines, sometimes produced in blend with other local grapes, are characterized by a remarkably fruity olfactory profile. These wines offer excellent value for money and are ready to drink.

In its best expressions, such as Primitivo di Manduria DOC, Primitivo is aged in wood, both in barriques or in larger barrels. These wines are usually warm and soft, with a balanced tannic texture, tertiary notes of spices and good longevity.

These dessert wines, produced from naturally dried grapes, show a broad and complex palette of ripe red fruit flavours with hints of plum; they are sweet, velvety and intense.

The origins of Primitivo are uncertain, but it is believed that the vine was brought from Dalmatia to Puglia more than 2000 years ago by the ancient people of the Illyrians. DNA testing and extensive historical research have confirmed a common origin to the California Zinfandel grape.

Due to the natural high alcohol content, its intense color and full body, for a long time it has been considered only a blending wine, perfect to reinvigorate the weak French and northern European wines.

However, in recent decades, thanks to the careful work of the local winemakers, who favoured low yields and careful vinification, intense and powerful Primitivo wines of great elegance and finesse have been produced.

Great expression of the sunny territory of Puglia and Southern Italy, Primitivo gives structured and round wines with extraordinary fruit intensity that are ideal companions to meat dishes and spicy flavours.

Frequently Asked Questions

Primitivo is generally a wine of good structure and full body with high alcohol content, also due to the sunny areas of cultivation. The young wines are fruity and intense. With ageing, it shows a velvety and balanced roundness in the mouth and flavors become more complex.

Primitivo is a wine with an intense red color. The nose reveals notes of red fruits, currants, cherries, blackberries, spices and tobacco. On the palate it is dry, full, sapid, soft, with balanced tannins. With ageing, it acquires spicy notes and a velvety mouthfeel.

Generally Primitivo is a dry red wine, but the grape can also produce excellent dessert wines and delicious rosé, often in blend with other grapes.

Primitivo is a red grape variety widespread in Southern Italy from Abruzzo to Basilicata and from Sardinia to Campania. However, Primitivo is also found in Puglia, especially in the Manduria area.

Primitivo goes well with grilled, roasted, stewed meats, game, cured meats and meat-based pasta courses. Also excellent in combination with rich soups and aged cheeses.

Keep Exploring

Wine styles made from Primitivo

Jump from Primitivo to the matching editorial wine-style guides.

Explore More Red Grapes

Sangiovese

Sangiovese (san-jo-vay-zeh) is the undisputed king of red wines in central Italy, virtually present in every area of the country Thanks to its many clones and surprising versatility, Sangiovese can create a wide range of wines: from young and fresh Chiantis to complex and full-bodied Brunellos.

Wines 286
Tannin
Body

Explore Sangiovese

Nebbiolo

Nebbiolo (Nay-bee-OH-lo) is a native Italian variety cultivated in the northern regions, whose name derives from the word “Nebbia” which is Italian for fog.

Wines 240
Tannin
Body

Explore Nebbiolo

Merlot

Merlot is a red grape with a serious Italian footprint: Bolgheri DOC, Bolgheri Rosso, Cortona DOC, Suvereto DOCG, Rubicone IGT and Montello Rosso DOCG form its Italian map.

Wines 115
Tannin
Body

Explore Merlot

Corvina

Corvina is the principal red grape of Verona's wine country, forming the backbone of Valpolicella DOC, Amarone della Valpolicella DOCG, and Recioto della Valpolicella DOCG.

Wines 69
Tannin
Body

Explore Corvina

Barbera

One of the most approachable red wines in Italy, Barbera (“bar-BAY-rah”) is a fresh and fruity wine that is always present on the tables of the inhabitants of Piedmont.

Wines 46
Tannin
Body

Explore Barbera