Sangiovese (san-jo-vay-zeh) is the undisputed king of red wines in central Italy.
Red Grape · Puglia
Negroamaro
Puglia's great dark red, the muscle behind Salice Salentino. Negroamaro means 'black bitter', and it delivers exactly that: deep, sun-ripened black fruit closing on an earthy, almond-bitter twist that no other southern red quite matches.
Negroamaro is the dark, warming red of Puglia's Salento, the sun-baked heel of Italy. Its name doubles up on the word black: niger in Latin and mavros in Greek. The wine follows suit. It is deep purple, full-bodied and ripe, and it closes on a signature bitter twist. This is the backbone of Salice Salentino.
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Setting it straight
More than meets the eye
- Bitter, not sweetThe amaro in the name is real: the finish turns on bitter almond and scorched earth, not ripe jam.
- Built to blend and to rosatoTraditionally softened with Malvasia Nera and made bone-dry, even in its famous Salento rose.
- Salento's own structureIt anchors Salice Salentino, Copertino and Brindisi, wines with savoury grip, not just alcohol.
- The Primitivo shadowPrimitivo's sweet, high-alcohol style gets pinned on all Puglian red, including its opposite.
- Sun equals sugarThe Salento heat is assumed to mean sweetness, when Negroamaro answers it with grip and bitterness.
The anchor fact: Negroamaro and Primitivo are different Puglian grapes. Negroamaro is the savoury, bitter-edged one; Primitivo is the sweet, jammy one.
Taste · Where it sits
What it’s actually like in the glass
Forget scores out of five. Here’s Negroamaro described against grapes you already know.
One of southern Italy's fuller reds, weightier than Sangiovese and close to Primitivo, though it carries the alcohol with more savoury restraint.
Firm, dusty tannin from thick Salento skins, rounder than a young Aglianico but with far more grip than a soft Merlot.
Moderate acidity, just enough to keep the ripe fruit fresh under the Puglian sun without ever feeling sharp.
Ripe black fruit that stays resolutely dry, its sweetness cut short by the trademark bitter-almond finish, the opposite of jammy Primitivo.
Key flavours
The map
Negroamaro is full-bodied, firm tannin, mapped against other red grapes you can buy. The closer a grape sits, the more its weight and grip resemble Negroamaro.
Is this for you?
An honest gut-check
Reach for it when…
A bold red that just works
- You want a full, warming red for grilled and barbecued meats
- You like a savoury, bitter-edged finish rather than sweet, jammy fruit
- You are exploring southern Italy beyond Primitivo
- You want serious value from Puglia, in red or dry rosato
Maybe skip it if…
You’re after something else tonight
- You want a light, high-acid red to sip on its own
- You prefer polished, oak-driven international styles
- You dislike any bitterness on the finish
- You are after a delicate, perfumed red like a village Pinot Nero
Serving guide
Pour it at its best
Serve at
16-18°C
Serve at 16 to 18C. Too cold and the bitter, earthy notes take over; too warm and the ripe alcohol turns hot.
Decant
1 hours
An hour in a decanter softens the firm Salento tannin and lets the brooding dark fruit open.
Glass
Large Balloon Glass
A large bowl gives the ripe fruit and warm alcohol room, taming the grape's rustic edges.
Drink within
3-5 days
Most Negroamaro drinks well from release to about five years, at its best with a little bottle age.
Cellar
Up to 5 years
A top Salice Salentino Riserva can hold a decade, trading primary fruit for leather, tobacco and dried fig.
On the table
What to eat with Negroamaro
Start with the home-table matches that made the grape, then browse the full cuisine library.
The Puglian plate
Orecchiette con cime di rapa
Negroamaro's bitter-almond finish chimes with the bitter cime di rapa, while its tannin cuts the garlic and anchovy richness of Puglia's signature pasta.
Slow-cooked octopus
Polpo alla pignata
A tomato-braised octopus stew meets its match in Negroamaro's earthy depth and gentle grip, both born of the same Salento kitchen.
Bakery snack
Focaccia Barese
The olive-oil-rich, tomato-topped focaccia of Bari loves a glass of everyday Negroamaro, whose dark fruit and salinity echo the topping.
Off the grill
BBQ ribs
Charred, smoky ribs need a full, warming red with grip; Negroamaro's ripe fruit and bitter edge stand up to the char without turning sweet.
Browse every pairing
Buy it · three to start with
Not sure which bottle? Start here
A curated trio across the price range, then every Negroamaro on sale in the UK right now.
Special occasion
1 retailer
Salice Salentino
Salice Salentino
1 retailer
£26.00
Why this one: A proper Salice Salentino, the grape's flagship appellation, with the structure and dried-fig depth that reward a few years in bottle.
12 of 33 bottles
4 retailers
San Marzano Il Pumo, Salento, Negroamaro
Salento
4 retailers
£12.80
3 retailers
Puglia Negroamaro IGT Neprica Tormaresca
Puglia
3 retailers
£12.50
3 retailers
San Marzano Cinquanta Collezione N.V.
Appellation TBD
3 retailers
£16.68
2 retailers
Negroamaro Salento - Notte Rossa
Salento
2 retailers
£12.09
2 retailers
Canonico Salento Negroamaro
Salento
2 retailers
£12.50
2 retailers
Masseria Borgo dei Trulli Salice Salentino
Salice Salentino
2 retailers
£14.30
2 retailers
Rosé IGT Salento 'Five Roses'
Salento
2 retailers
£15.90
2 retailers
Salice Salentino DOC Riserva '50° Vendemmia'
Salice Salentino
2 retailers
£17.00
2 retailers
San Marzano, 'F Metal Label', Negroamaro
Salento
2 retailers
£19.77
1 retailer
Altestelle Spumante
Appellation TBD
1 retailer
£8.99
1 retailer
Cantina Sampietrana Centoare Rosato Negroamaro IGP 2024
Puglia
1 retailer
£10.90
1 retailer
Pinataro Rosato - Tagaro
Puglia
1 retailer
£12.08
Denominations
Where it earns a name on the label
The appellations where Negroamaro plays a starring role.
Where it grows
Where Negroamaro grows in Puglia
Puglia
From Manduria's Primitivo bottlings to Salento's Negroamaro estates and Castel del Monte's Nero di Troia DOCG hills, Puglia offers Italy's deepest catalogue of warm-climate native reds.
The terroir
Negroamaro is a creature of the Salento, the flat, hot peninsula where two seas and calcareous soil shape the wine.
Salice Salentino
The heart of the Salento plain
The benchmark: full, structured red and serious dry rosato, Negroamaro at its most complete.
Copertino and Brindisi
The coastal Salento around Lecce and Brindisi
Softer, sea-cooled reds with a saline, gently bitter edge.
Salento IGT
Across the wider peninsula
Everyday Negroamaro, often blended with Primitivo or Malvasia Nera for approachable dark fruit.
Editorial
About Negroamaro
Negroamaro has grown in the Salento peninsula for well over a thousand years. It may descend from the vines that Roman writers such as Pliny praised in ancient Apulia. The name doubles up on the word black: niger in Latin and mavros in Greek. That fits a grape with thick, black-violet skins. They give one of Italy's deepest-coloured reds.
Where Primitivo brings the sweetness, Negroamaro brings the bitterness. Salento needs both to tell its story.
Negroamaro, the savoury heart of PugliaThe vine is vigorous and stands up well to drought. It is at home on the limestone soils of the Apulian heel. It ripens late under a relentless sun, which builds ripe fruit and warming alcohol. In the glass that becomes steeped black cherry, plum and dried fig. Around them sit tobacco, leather and the earthy, faintly bitter almond note that gives the grape its name. The tannins are firm but rounded rather than sharp.
Its heartland is Salice Salentino. There Negroamaro leads the blend, traditionally softened with a little Malvasia Nera. It also anchors Copertino, Brindisi and Squinzano. It fills much of the everyday red sold as Salento IGT. Rosato matters just as much. Salento has made serious dry rose from Negroamaro for generations, pale to deep pink, salty and made for the table. Alongside Primitivo, it is the grape that defines southern Puglian red.
Good to know
Frequently asked
Negroamaro tastes full-bodied and dark. Expect ripe black cherry, plum and dried fig over tobacco, leather and a signature bitter-almond finish. It grows in Puglia's Salento, and it is warming, firm in tannin and rustic in the best sense.
Negroamaro means 'black bitter'. The name doubles two old words for black: niger in Latin and mavros in Greek. It also nods to the faintly bitter almond note on the wine's finish.
No. Negroamaro and Primitivo are two different Puglian grapes. They often grow side by side in Salento. Negroamaro is firmer and more savoury, with a bitter edge. Primitivo is riper, sweeter in fruit and higher in alcohol.
Negroamaro pairs with hearty Puglian cooking. Try orecchiette con cime di rapa, slow-cooked octopus, grilled lamb and aged caciocavallo. Its tannin and bitter finish also suit chargrilled and barbecued meats.
Yes. Salento has a long tradition of dry rosato from Negroamaro. The colour runs from pale to deep pink. These roses are salty and structured, and they are among southern Italy's best wines with food.
Negroamaro grows almost entirely in Puglia. Most of it sits in the Salento peninsula at the heel of Italy. Its key wine names are Salice Salentino, Copertino, Brindisi and Squinzano.
Explore by style
Wine styles made from Negroamaro
Jump to the editorial guide for each style this grape turns up in.
Keep exploring