Cosimo Varvaglione started the cellar in 1921 in Pulsano, a small Ionian town just outside Taranto. The first commercial customer was the Italian Navy stationed at the nearby Taranto arsenal, which set the house style early: structured Apulian reds, sold by demijohn rather than label.
The modern estate was built by Cosimo's son Angelo, who put down the first proper cellar at Leporano in the 1950s. That same site, on Contrada Santa Lucia, is still the operational heart of the company today. The fourth generation, Marzia, Angelo and Francesca (Chicca) Varvaglione, now runs the business alongside Cosimo and Maria Teresa, with each member tied to a specific wine in the Family collection.
The range orbits two flagship Primitivo di Manduria DOC labels, Papale Linea Oro and Cosimo Varvaglione, both produced from old vines in Contrada Papale. Around them sit the more accessible 12 e Mezzo line of Salento IGP varietals, the Terra single-varietal natives, the centenary cuvée Masseria Pizzariello, and the small DOCG Chicca: a sweet Primitivo di Manduria Dolce Naturale that sits at the dessert end of the catalogue.
Production now runs at roughly five million bottles a year and reaches more than seventy export markets. The estate operates under ISO 9001, ISO 14001, ISO 22000, ISO 22005, BRC and IFS certifications, with the Universities of Udine and Tor Vergata Rome carrying out monthly quality and traceability checks across the cellar.
Visitors come to the Leporano cellar for a sit-down tasting rather than a vineyard hike. Two structured experiences run on request, both built around the 12 e Mezzo and Papale ranges, and the team handles bookings in English and four other languages alongside Italian.