Wine area
Manduria
Primitivo di Manduria territory on the Ionian coast.
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Varvaglione 1921 is a four generation Apulian winery. Its cellar at Leporano sits between Taranto and Manduria, on the western flank of the Salento peninsula. Cosimo Varvaglione started it in 1921, and his first customer was the Italian Navy at Taranto. The family works around 370 acres of its own vineyards and draws on a network of grower partners across the Salento. The range centres on Primitivo and Negroamaro, plus the native whites Verdeca, Falanghina and Fiano. About five million bottles a year now reach more than seventy countries.
Book a visitCosimo Varvaglione started the cellar in 1921 in Pulsano, a small Ionian town just outside Taranto. His first commercial customer was the Italian Navy, stationed at the nearby Taranto arsenal. That early trade set the house style: structured Apulian reds, sold by the demijohn rather than by label.
Cosimo's son Angelo built the modern estate. He put down the first proper cellar at Leporano in the 1950s. That same site is still the operational heart of the company today. The fourth generation, Marzia, Angelo and Francesca (Chicca) Varvaglione, now runs the business alongside Cosimo and Maria Teresa. Each family member is tied to a specific wine in the Family collection.
The range orbits two flagship Primitivo di Manduria DOC labels, Papale Linea Oro and Cosimo Varvaglione. Both come from old vines in Contrada Papale. Around them sit the more accessible 12 e Mezzo line of single grape Salento IGP wines, the Terra single grape bottlings from native varieties, and the centenary bottling Masseria Pizzariello. There is also the small DOCG Chicca, a sweet Primitivo di Manduria Dolce Naturale that sits at the dessert end of the catalogue.
Production now runs at roughly five million bottles a year. The wines reach more than seventy export markets. The estate holds the ISO 9001 (quality) and ISO 14001 (environment) certifications, plus ISO 22000, ISO 22005, BRC and IFS. The Universities of Udine and Tor Vergata Rome carry out monthly quality and traceability checks across the cellar.
Visitors come to the Leporano cellar for a sit down tasting rather than a vineyard hike. Two structured experiences run on request, both built around the 12 e Mezzo and Papale ranges. The team handles bookings in English and four other languages alongside Italian.
Plate I · PUGLIA
Wine area
Primitivo di Manduria territory on the Ionian coast.
Winery
Leporano, TA · Manduria
2 tastings, checked by our editors. From €28.
Tasting
A 45-minute guided tasting of three wines from the 12 e Mezzo Salento IGP range: Malvasia Bianca, Negroamaro and Primitivo del Salento. Hosted at the Leporano cellar; minimum 3 guests. Available in Italian, English, German, Polish, Russian and Mandarin.
on varvaglione.com
Tasting
A 2 hour 30 minute deep-dive flight of four red wines: 12 e Mezzo Primitivo del Salento, Susumaniello, Papale Rosso and the DOCG Chicca, paired with friselline and the family's extra-virgin olive oil from centuries-old trees at Masseria Pizzariello. Minimum 4 guests. Available in Italian, English, German, Polish, Russian and Mandarin.
on varvaglione.com
Not seeing the estate you want? Estates without an online listing are reachable directly, and their phone and email are in Plan your visit.
Varvaglione 1921's current bottle selection is led by Primitivo di Manduria DOC. The clearest grape signal comes from Primitivo and Negroamaro.
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