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San Marzano's Tramari rosé wearing its TOILETPAPER art label, from the studio of Maurizio Cattelan and Pierpaolo Ferrari. The juice is the estate's saline, cherry-led Salento Primitivo, steel-aged for freshness. Drink it young; keep the bottle.
One wine under two labels: this is the estate's Salento Primitivo rosé, run off the skins after a few hours and raised in steel. San Marzano's own sheet promises macchia mediterranea, cherry and raspberry; Wine Enthusiast's 2021 review added hibiscus tea and a spine of acid.
Pale salmon pink with the macchia mediterranea nose San Marzano describes: dried coastal herbs over cherry and raspberry. Wine Enthusiast's Danielle Callegari found hibiscus tea on the 2021, and Vivino's crowd, 445 red-fruit mentions across 752 reviews, leans strawberry and raspberry with citrus behind.
Lemon
Hibiscus
Rose petal
Cherry
Peach
Raspberry
Strawberry
Wet stonesDry and fresh, fermented off the skins in steel, so the fruit stays primary: red cherry, peach and lemon peel on a light 12.5% frame. The saline note the estate credits to its position between the two seas, 'Tra i Mari', runs underneath, with the faint grassy, savoury edge Callegari noted against the spine of acidity.
Clean, saline and moderately long, closing on lemon peel and a wet-stone impression from the shallow, stony clay the Primitivo grows on.
The same wine as San Marzano's standard Tramari, in the TOILETPAPER art label from Maurizio Cattelan and Pierpaolo Ferrari's studio. Drinkers rate the edition 4.0 on Vivino, level with the base bottling's 4.0-4.1 across thousands of ratings, so buy it for the object and drink it young, within two to three summers of the vintage.
One UK route at the time of writing: Vino.com lists the 2025 at £21.20, while the standard Tramari sits at £13.72-£14.38 on this site's listings, so the label costs about £7. The Fine Wine Company also sells the 2025 'Art Label' by the case.
Scored as what it is: a £21.20 artist-label edition of a £14 seaside rosé. Food, beginner and occasion run high; value carries the label premium, and cellar barely registers.
Fresh acidity, a 12.5% frame and a saline mid-palate span fish soups, raw shellfish, fried food and young cheeses; only long braises and chilli heat sit outside its range.
A dry but fruit-led 12.5% rosé of a famous grape, no oak, no tannin, rated 4.0-4.1 by thousands on Vivino: a safe first Italian rosé, and the label starts conversations.
Salento IGP is an entry classification, but a Cattelan-Ferrari studio label turns a £21 rosé into a legitimate gift and summer-table statement, which lifts it above its appellation band.
Everyday-drinkable juice pushed just past the everyday line by the art-label premium; £21.20 sits above the £20 mark the standard Tramari ducks comfortably.
Scoring is rule-based and deterministic. The model and weightings are documented in our Wine Fit Score methodology.
A compact view of what the Salento denomination actually requires, and how this bottle sits inside it. Pulled from the official Italian disciplinare.
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San Marzano harvests Tramari's Primitivo in the first week of September on shallow, stony clay at about 100 m above sea level. The 2025 base wine carries Luca Maroni's 96 points and a Global Rosé Masters 2026 gold; it is built to drink through 2028, not to cellar.
Picked in the first week of September on San Marzano's shallow, stony clay at about 100 m in Salento, run off the skins after a few hours and fermented cold in steel. A freshness-first rosé: drink from release through 2028.
Picked in the first week of September on San Marzano's shallow, stony clay at about 100 m in Salento, run off the skins after a few hours and fermented cold in steel. A freshness-first rosé: drink from release through 2028.
Drink-now / hold guidance reflects general style cues for this wine, not a forecast for a specific bottle. Where vintage-level editorial notes exist, they appear above.
Tramari's name is the estate's shorthand for 'tra i mari', between the Ionian and the Adriatic; Salento IGP covers this southern heel of Puglia, where high heat and low rainfall ripen Primitivo that San Marzano turns pink with only hours of skin contact.
Italian wine law sorts bottles into a pyramid. DOCG sits at the top: tightly drawn boundaries, prescribed grapes, mandatory ageing, government tasting before release. DOC is the same idea with looser thresholds. IGT (Indicazione Geografica Tipica) is broader still, requiring only that 85% of the grapes come from the named territory.
Salento is in the IGT tier. That is not a quality verdict, it is a description of how much freedom the producer has at vinification and ageing.
Salento falls within Puglia , covering Puglia.
The identical Tramari juice lists at £13.72-£14.38 on this site while the Toiletpaper edition asks £21.20: roughly £7 of the price is the Cattelan-Ferrari studio label and its short run, not the wine.
HMRC duty on still wine at or under 15% abv is £2.67 a bottle (2026 rates) and VAT adds about £3.53 at this price, so roughly £6.20 of the £21.20 is tax before any wine changes hands.
San Marzano's scheda tecnica ferments Tramari off the skins after a few hours' maceration with partial svinatura of the must, a deliberate low-extraction pass on Primitivo picked in the first week of September.
No barrels and no cellar years: the scheda lists stainless steel only, and San Marzano's production scale in Salento is why the standard bottling stays under £15 in the UK.
The IGP carries no minimum ageing and no mandatory tasting-commission release, unlike the estate's Primitivo di Manduria DOP wines, so regulatory cost adds almost nothing to this bottle.
Dishes that complement this wine
The producer's sheet points at zuppe di pesce, baked fish and young cheeses; Vivino's crowd adds shellfish and rich fish such as salmon. Both agree on the logic: acidity, salt and red fruit doing the work tannin cannot do at this table.
San Marzano's own first match for Tramari is zuppe di pesce e brodetti, and the structure agrees: fresh acidity on a 12.5% frame cuts through tomato broth and shellfish stock without burying delicate fish the way a tannic red would. The wine's saline streak echoes the brine of the soup.
Try with: Brodetto alla giuliese · Brodetto alla Termolese · cacciucco · zuppa di cozze · More pairings →
The estate bottles a deliberate saline note it credits to vineyards between two seas, and salt in the glass meets salt on the plate: oyster brine and raw shellfish taste sweeter against the wine's minerality, while its lemon-peel bite does the mignonette's job. Vivino's crowd files shellfish as this rosé's top match.
Try with: Oysters · Potted Shrimp · prawn crudo · sea urchin · More pairings →
Salmon and tuna carry fat and flavour that lean whites trail behind. Tramari's red-fruit weight, from a few hours on Primitivo skins before the must is run off, keeps pace without adding the tannin that turns fish metallic.
Try with: Salmon · Tuna · Steamed sea bass · More pairings →
Batter and crumb coat the palate; the spine of acidity Wine Enthusiast noted in Tramari resets it between bites. Steel ageing keeps the wine sharp-edged for exactly this job, with no oak softness to slow it down.
Try with: Prawn Tempura · Fish and Chips · fritto misto
The producer points Tramari at formaggi giovani, young cheeses, and the bridge is aromatic: mozzarella and fresh goat's cheese pick up the wine's rose-petal and red-berry notes rather than fighting them, while the acidity slices the cream. Vivino drinkers separately flag goat's cheese as a favourite.
Try with: Insalata Caprese · burrata · goat's cheese salad · More pairings →
Long-braised red meat, chilli heat and heavily oaked dishes flatten a pale, steel-raised rosé picked in the first week of September for freshness. That table belongs to a structured Salento red; San Marzano's own Primitivo di Manduria tier exists for it.
Skip with: osso buco · vindaloo · barbecue brisket · Sichuan hotpot · Pairing guide →
TramArt has dressed Tramari in artist labels from Paul Kremer to Pietro Terzini, and this TOILETPAPER chapter comes from Maurizio Cattelan and Pierpaolo Ferrari's studio. The collectible part is the bottle: the rosé inside is steel-raised and best within two to three summers.
Best in the years above; holds without falling over either side.
A short splash decant softens the first-pour edge and opens the aromatics.
Steel-only and built for the summer after a first-week-of-September harvest; Salento IGP mandates no ageing. Drink by 2028: only the bottle is a keeper.
£21.30 is the lowest tracked offer for the current vintage and we have no signal of further discounting.
Read directly from each retailer’s public product page once a day. Last refresh: 27 Jul 2026, 22:27 BST. We do not hold stock and we do not accept payment for placement.
Confidence · HighDrawn from what drinkers consistently report on Vivino and Wine-Searcher, summarised in our own words. A crowd read across many tasters, not a single critic.
Confidence · MediumFrom the official Italian disciplinare for this denomination, cross-checked against the Ministry of Agriculture register.
Confidence · HighOur reading of the price, drawn from the disciplinare, public UK duty rates, and typical landed-cost benchmarks. Not a quote from the producer or a retailer.
Confidence · MediumStyle guidance for this kind of wine at this price point. Treat it as advice, not a forecast for the bottle in your hand.
Confidence · MediumIt is a limited-edition label for San Marzano's Tramari Rosé di Primitivo Salento IGP, created with TOILETPAPER, the image-based project of artist Maurizio Cattelan and photographer Pierpaolo Ferrari, within the winery's TramArt artist-label series (as Vino.com, which lists the edition, describes it). The wine inside follows the standard Tramari recipe.
No. The producer's technical sheet describes one recipe: 100% Primitivo from Salento, a few hours of maceration, partial run-off of the must, fermentation off the skins and steel ageing. On Vivino the art edition rates 4.0, level with the standard bottling's 4.0-4.1 across thousands of ratings; the premium pays for the label, not different juice.
Pale pink, with San Marzano describing macchia mediterranea, cherry and raspberry on the nose; Wine Enthusiast's 89-point review of the 2021 added hibiscus tea, lemon peel and sour cherry over a spine of acidity. The palate is dry, fresh and lightly saline at 12.5% alcohol.
The producer recommends Italian-style antipasti, fish soups and brodetti, baked or foil-cooked fish, and young or lightly aged cheeses. Vivino's drinker community adds shellfish, rich fish such as salmon and tuna, and goat's cheese, all matches built on the wine's acidity and saline edge rather than tannin.
No. It is a steel-aged rosé made for freshness, best within two to three summers of the harvest, so the 2025 drinks well through about 2028. The collectible part is the Cattelan-Ferrari label, not the ageing curve.
The art label. At the time of writing the Toiletpaper 2025 lists at £21.20 while the standard Tramari sells for £13.72-£14.38 a bottle from UK merchants, so roughly £7 of the price is the limited-run TOILETPAPER artwork on an otherwise identical Salento IGP rosé.
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