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Casa Vinicola Garofoli is the oldest winery in the Marche still run by its founding family. Gioacchino Garofoli founded it in Loreto in 1901. The fifth generation leads it today from a working cellar in nearby Castelfidardo. The estate farms about 70 football pitches of vines across the Conero, Castelli di Jesi and Piceno zones. The flagship whites are Podium and Serra Fiorese, both Verdicchio dei Castelli di Jesi. The flagship red is Grosso Agontano, a Conero Riserva DOCG.
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The story starts in 1871. That year Antonio Garofoli began selling wine from a small inn on the pilgrimage road to Loreto. His son Gioacchino gave the firm its formal start in 1901 and dug the first underground cellar in the town. Five generations on, Gianluca and Caterina Garofoli run the company with their father Gianfranco and uncle Carlo. No other winery in the Marche has stayed in one family's hands for so long.
The working cellar now sits on Via Marx in Castelfidardo, on the Strada del Rosso Conero. The registered office stays in Loreto. About 124 acres of vineyards spread across three of the region's key denominations. Verdicchio grows in the limestone hills of Castelli di Jesi. Montepulciano grows on the slopes of Monte Conero, south of Ancona. Further south, the Piceno valleys grow Sangiovese for Rosso Piceno DOC.
Two very different flagships carry the reputation. Podium is a long-lived Verdicchio dei Castelli di Jesi Classico Superiore, aged on its lees. Serra Fiorese is a Verdicchio Riserva built to age for at least a decade in bottle. The top red, Grosso Agontano, is a Conero Riserva DOCG made only from Montepulciano. That wine helped show what a serious Marche red could be. The house also makes traditional-method sparkling wines, the Brut Riserva and the Pas Dosé. Its original Garofoli Metodo Classico is counted among the first in the region.
The farming runs under SQNPI, Italy's national scheme for lower-impact growing. Garofoli was also among the first in the Marche to adopt a regional farming code stricter than national rules. The firm has held ISO 9001 quality certification since 2001. Visitors can book guided cellar tours and tastings at Castelfidardo. Vegetarian, vegan and coeliac options are available on request. An on-site shop sells the bottles and the family's olive oil.
Plate I · MARCHE
Wine area
The Adriatic promontory south of Ancona where Montepulciano grows on clay-limestone cliffs, ripening into the most refined red of the region.
Winery
Loreto, Ancona · Conero
6 tastings, checked by our editors. From €20.
Tasting & Tour
This is a tour for those who are getting to know our wines and the territory that hosts them.
via Winedering
Tasting & Tour
This is a tour for wine lovers who want to learn more about the iconic wines of the history of Garofoli.
via Winedering
Tasting & Tour
A journey to discover the long tradition of sparkling wines in the Garofoli family, producers since 1952.
via Winedering
Tasting
Four wines in a blind tasting that calls into play the senses of smell.
via Winedering
Tasting & Tour
This tour is designed for those who are curious to taste the younger and more lively Garofoli wines.
via Winedering
Tasting & Tour
Guided walk through the historic Garofoli cellars in Castelfidardo with a tasting of the estate's Verdicchio dei Castelli di Jesi and Conero wines. Vegetarian, vegan and coeliac options available on request. By reservation only.
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Casa Vinicola Garofoli's current bottle selection is easiest to understand through Pecorino.
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Marche
Est. 1901 
1 wine 
Tastings
Tours
