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Casa Vinicola Garofoli is the Marche's oldest continuously family-run winery, founded in Loreto in 1901 by Gioacchino Garofoli and now led by the fifth generation from a working cellar in nearby Castelfidardo. The estate farms roughly 50 hectares across the Conero, Castelli di Jesi and Piceno zones, with flagships spanning Verdicchio dei Castelli di Jesi DOC (Podium and Serra Fiorese) and Conero Riserva DOCG (Grosso Agontano).
Marche
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Bookable experiences, curated by our editors. External booking where marked.
Guided walk through the historic Garofoli cellars in Castelfidardo with a tasting of the estate's Verdicchio dei Castelli di Jesi and Conero wines. Vegetarian, vegan and coeliac options available on request. By reservation only.
Book this experienceGuided walk through the historic Garofoli cellars in Castelfidardo with a tasting of the estate's Verdicchio dei Castelli di Jesi and Conero wines. Vegetarian, vegan and coeliac options available on request. By reservation only.
Book this experienceThe Garofoli story begins in 1871, when Antonio Garofoli started selling wine from a small osteria along the Lauretano pilgrimage road. His son Gioacchino formally founded Casa Vinicola Gioacchino Garofoli in 1901 and dug the first underground cellar at Loreto. Five generations later the firm is run by Gianluca and Caterina Garofoli alongside their father Gianfranco and uncle Carlo, making it the oldest continuously family-owned winery in the Marche.
The working cellar moved to Via Marx in Castelfidardo, on the Strada del Rosso Conero, while the registered office remains in Loreto. Around 50 hectares of estate vineyards stretch across three of the Marche's most important denominations: the limestone hills of Castelli di Jesi for Verdicchio, the Monte Conero slopes south of Ancona for Montepulciano, and the Piceno valleys further south for Sangiovese and Rosso Piceno DOC.
Garofoli's reputation rests on two contrasting flagships. Podium is a long-lived Verdicchio dei Castelli di Jesi DOC Classico Superiore aged on its lees, while Serra Fiorese is a Verdicchio Riserva built for at least a decade of bottle age. On the red side, Grosso Agontano is the estate's Conero Riserva DOCG, a 100% Montepulciano selection that helped define what a serious Marche red could look like. The portfolio also covers traditional-method spumanti (Brut Riserva and Pas Dosé), with the original Garofoli Metodo Classico recognised as one of the first in the region.
The estate operates under the SQNPI integrated-farming sustainability programme and was among the first in the Marche to adopt the regional integrated-pest-management protocol that goes beyond Italian national rules. ISO 9001 quality certification has been in place since 2001. Visitors can book guided cellar tours and tastings at Castelfidardo, with vegetarian, vegan and coeliac options available on request, plus an on-site shop for direct purchases of bottles and Garofoli olive oil.
Editorially verified by ItalianWines.co.uk.
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Plate I · MARCHE
Est. 1901 
Tastings
Tours
Accommodation
Walk-ins welcome 
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