The Bosoni family has farmed the Magra valley for four generations, in the wine zone the Romans called Portus Lunae after the colony they founded at the river's mouth in 177 BC. Pliny the Elder rated the area's wines above the rest of Etruria, and that long pedigree gave the winery its name. Today the estate covers about 65 hectares of small parcels scattered across hill and pedemontane soils, supplemented by fruit from roughly 100 small local growers.
Vermentino is the variety the estate is known for, and Etichetta Nera and Etichetta Grigia are the labels that defined the modern Colli di Luni style. James Suckling scored the 2024 vintages 95 and 93 points respectively, Etichetta Nera 2024 took Tre Bicchieri from Gambero Rosso, and Etichetta Grigia made Wine Spectator's Top 100 of 2025. Beyond Vermentino, the range protects a roster of local varieties most other producers had abandoned: Albarola, Vermentino Nero, Pollera Nera and Massareta among them.
The LVNAE cellar built with designer Andrea Del Sere is part of the public identity. Inclined planes covered in grass echo the Apuan terraces; vinification runs in temperature-controlled stainless steel, and ageing leans on large oak casks, with a photovoltaic roof, geothermal climate control and rainwater capture handling most of the energy load. In the vineyards the team works without herbicides, fertilises naturally and harvests by hand into small crates.
The hospitality side runs out of Ca' Lunae, an 18th-century farmhouse in Castelnuovo Magra restored as an enoteca, tasting room, liqueur shop and Wine Museum drawn from Paolo Bosoni's collection of regional farming objects. Three structured visit paths run year-round with prior booking, and the family's stated philosophy is that the producer should accompany the wine without forcing it, so it can speak for the territory.